In the Chinese beverage and food industry in the 1990s, if you want to choose a big brother, it must be Jianlibao.

Li Jingwei died of both his parents since childhood. He grew up in an orphanage and served as deputy director of the county sports committee (the same position as Zheng Xuehong, but the name is different). In 1973, he was excluded in his career and was sent to a winery as the director. A brewing workshop with only a few sips of rice wine jars was developed by Li Jingwei, and the beer products quickly gained a foothold in the local area.

One day in 1983, Li Jingwei heard that the Guangdong Sports Institute had developed an electrolyte sports drink, so he took the initiative to seek cooperation. He named this drink "Jianlibao", asked someone to design a trademark, and then asked Pepsi (Shencheng) company to help with OEM - at that time there was no canned production line in China.

Pulling 200 boxes of samples, Li Jingwei went directly to a sports meeting to sit in a sports meeting and met the leaders of the State Sports Commission. The exquisite packaging, clever trademarks, and the only domestic canned beverage in the country. The taste and color and quality are impeccable. Jianlibao was immediately designated by the State Sports Commission as the first choice beverage of the Chinese team at the 1984 Olympics.

As Chinese athletes won gold medals one after another, the drinks they drank during the competition were quickly well known to domestic audiences, and Jianlibao was hailed as the "Chinese Magic Water".

By the 1990s, in the Chinese beverage market, Jianlibao could already fight with Coca-Cola and had a certain advantage.

Jianlibao's success allowed Chinese businessmen to see the power of advertising and quickly developed in the health care product market.

In August this year, Ma Jiajun shined in the 4th World Track and Field Championships, winning the women's 1500m gold medal, 3000m gold and silver bronze medal and 10000m gold medal, which shocked the world.

A month later, just as Song Weiyang's canned advertisement began, another advertisement was also broadcast on national TV stations: Ma Jiajun's coach sat in front of the report stand, as if holding a report meeting on deeds. He suddenly raised a box of health products and shouted in Mandarin with Northeast accent - we were drinking Chinese turtle spirit!

Since then, the Chinese turtle spirit has become popular all over the country and has also given birth to a prosperous turtle market. Countless people are keen on buying turtle food, and farmers have also changed their careers in raising turtle food. A wild turtle can be sold at a high price of thousands or even tens of thousands of yuan.

The market, the consumer, is irrational.

...

Xikang, a county.

Liu Juncong is from Hubei Province. He used to be a buyer in a winery and went into business in 1984. After going through many twists and turns, he returned to his hometown to set up a wholesale store and represented various products.

This time when visiting Xikang Province, Liu Juncong wants to cooperate with Wenjun Winery.

Wenjun Wine has been awarded the title of high-quality products of the Ministry of Commerce for more than ten years. In 1986, it was exported to Southeast Asia and won a lot of awards at various national fairs. However, the sales of this winery is very rigid. Good wine is used for export and private tribute. Mid- and low-end wines also have fixed distribution channels. It is difficult to see Wenjun Wine in small counties and rural areas.

A while ago, Liu Juncong was surprised to find that there was no agent for Wenjun Liquor in the city where he was. He occasionally saw Wenjun Liquor on the market and was also fetching goods in the provincial capital, which was equivalent to a way of wealth in front of him.

So, Liu Juncong handed over the store to his wife to take care of, and went straight to Wenjun Winery headquarters with his bag on his back.

After living in a friend's house for half a month, Liu Juncong was about to give up. The other party actually thought his store was too small and did not have the qualifications to represent Wen Junjiu...

Another morning, Liu Juncong did not go to the winery to make things uncomfortable, but stayed at his friend's house and watched TV with his friend's parents. Seeing that the Mid-Autumn Festival was coming, he had already bought a ticket and went back to his hometown after having a breakup meal with his friend in the evening.

The two old men talked a lot, and Liu Juncong could only cooperate without saying a word, thinking whether he should try his luck, and he might be able to take over the agency rights of the Chinese turtle spirit in Hubei Province.

Chinese turtle spirit has become too popular recently!

However, the sales channels have not been fully expanded, and many provinces in the central and western regions cannot be bought. Some people even wrote to ask friends to purchase on their behalf...

Alas, let it go, Liu Juncong quickly gave up his thoughts.

The more popular products, the more difficult it is to be an agent, and the agency qualifications are directly auctioned.

When Liu Juncong came to his senses, he suddenly found that the two old men stopped talking and stared at the TV screen.

"The road to health?"

On TV, hosts and experts are singing and promoting the health concept of canned yellow peaches.

After the 15-minute advertisement ended, Liu Juncong looked at it and muttered: "This advertisement is so amazing! I want to buy a few sets and give them to others."

The old man suddenly said, "Xiao Liu, aren't you going back tomorrow? Let's go buy canned yellow peaches, and you bring one home to your parents and wish them a happy Mid-Autumn Festival."

"No, no," Liu Juncong said quickly, "Uncle, I am very embarrassed to stay in your house for the past half month. I can't let you spend any more money. If you want to buy Mid-Autumn Festival gifts, I should buy them for you!"

The old lady smiled and said, "Why are you polite? When you were an educated youth, you had such a good relationship with my Xiaoshun, and you were all your own people."

The two elderly people insisted on buying canned food, and Liu Juncong had to accompany them out.

When they arrived at a nearby store, there was no stock, the three of them continued to move forward and finally found it on the counter of a small shopping mall.

The bright red packaging is full of joy, beating all the products on the shelves.

“Huh?”

Liu Juncong was surprised to find that there were two larger packages of canned food next to the ordinary packaging.

"How do you sell those two?" Liu Juncong asked.

The salesperson smiled and said, "Family suit 20 yuan per set, luxury suit 30 yuan per set, Supreme Hongyun suit 66 yuan per set."

Liu Juncong said: "Why are there only a few sets of luxury and supreme outfits?"

The salesperson actually answered very honestly: "Those two are too expensive, and the boss is afraid that it will not be easy to sell, so the purchase volume is relatively small."

"Are the cans inside the same?" Liu Juncong asked.

"It's different," said the salesperson. "The bottles in luxury look better and bigger. The Supreme Hongyun pack is even more beautiful. There are also eagle reliefs on the cans that have a great vision and a prosperous eternity."

Liu Juncong asked again: "Is this kind of canned food easy to sell?"

"It's okay," said the salesperson. "The provincial advertising has been on the market for three days. I only sold five sets yesterday, and eight sets this and half morning. I guess I can sell at least dozens of sets a day by the first few days of the Mid-Autumn Festival."

"Is anyone buying the Supreme Hongyun package?" Liu Juncong asked.

The salesperson said: "Only one set of Supreme Pack is sold in total, it's too expensive. I can only buy five boxes of my salary a month."

"Two sets of three canned foods each!" Liu Juncong said excitedly, and he found another way to make a fortune.

The old lady asked: "Xiao Liu, are you going to buy it back and give it to the elders?"

Liu Juncong said: "I'll buy it back and study it."

When he returned home with a large bag of gift cans, Liu Juncong immediately opened it and checked it out. The bottles of family and luxury packaging were already beautiful enough. The Supreme Hongyun packaging was simply a work of art. The reliefs on the bottles were vivid and also wrote various auspicious words such as "The journey of thousands of miles" and "The fortune is at the forefront".

Professor Liang, who is responsible for canning bottle design, used to study sculpture, so carving a few big rolls is no problem.

In an instant, Liu Juncong realized that the Supreme Hongyun Pack was specially bought and given to the leader and the boss.
Chapter completed!