Although Rongping City is relatively poor, there is a university here.

In the 1960s, with the migration of a central enterprise, an industrial school was inexplicably established here, which was just the Southwest branch of a well-known university of science and technology.

After the reform and opening up, the school was renamed several times, now called Xikang Light and Chemical Engineering College. In another ten years, it will merge several colleges and technical secondary schools, and finally named it "Xikang Institute of Technology" to become a fairly good second-tier university. When Song Weiyang traveled through time, the school was applying to change the "college" to "university", and no application was passed every year.

The summer vacation is about to end, and some freshmen can't wait to report to the school.

Song Weiyang carried a bottle of Moutai and came to the school’s faculty building, looking for the door number and knocking on the door.

An old lady opened the door and said in confusion: "Who are you looking for?"

Song Weiyang smiled and said, "Hello, I'll look for Professor Liang."

"You are Lao Liang's student, please come in quickly," the old lady turned around and shouted into the room, "Lao Liang, your student is here to see you!"

In the living room, an old man with gray hair was squatting while practicing qigong.

He pressed his hands on his dantian, rubbed his body for more than ten times, then slowly lifted it deep into his chest, took a deep breath, and then slowly spit it out. After practicing this stance, he walked to the table, flipped through the books on the table, went back to continue practicing, and said to Song Weiyang: "Sit down, wait for me to finish the exercise."

Song Weiyang looked closely and saw three words written on the cover of the book: Jindan Gong!

Qigong is very powerful these days. A master can destroy Patriot missiles with just one shot of his skills and make American satellites fall off. Even the DXAL fires are destroyed by Qigong (squinted smile).

Professor Liang made great achievements for a whole year, and finally stopped and asked, "Are you a freshman this year?"

Song Weiyang smiled and said, "Hello Professor Liang, I am a shareholder of the city canning factory, Song Weiyang."

"Oh, Song Shumin is your father, sit down!" Professor Liang became even more enthusiastic.

There is a major at Xikang Light Chemical Engineering College called "Industrial Design". Professor Liang is a veteran. He used to be a sculpture, but somehow he became an expert in industrial product design. The Song family has two bottles of white wine, which is the man who took the lead.

Song Weiyang put Maotai wine on the coffee table and took out another 5,000 yuan and a few drawings and said: "The canning factory is preparing to design new packaging. I already have the general plan, but the details still need to be crafted by Professor Liang."

"I'll take a look first." Professor Liang sent the money aside and picked up the drawings directly.

Song Weiyang has a very poor painting skills. The bottle is drawn crookedly, and there are no specific parameters. He can only add text instructions next to it.

While Professor Liang was looking at the drawings, Song Weiyang explained: "Professor Liang, I plan to make three canned bottles. The first one is called 'Water Cup Can'. After eating the can, you can use the bottle as a water cup. There is a rope pulling hand on the bottle. This bottle should be designed to be easy to grasp with your hands, and it should be strong and durable. It is best to design an anti-scalding mesh cover. The second one is called 'Qiqiao Cup', which is used for gift giving. The seven cups are a set, which should be small, but not too strong. After eating, the canned food can be used to hold MSG, salt, chili noodles, etc. Each cup needs to be equipped with a glass spoon. The third one is called 'Thousand Paper Crane'. The canned bottle can be large or small, but it should be exquisite and fashionable. Young people can use it to save change, put thousands of paper cranes, and put paper stars."

Professor Liang suddenly turned his head and looked at Song Weiyang, and smiled and said, "Everyone from the Song family is very smart. Once these three cans are launched, they will definitely open up sales."

"Professor Liang has been awarded too much." Song Weiyang said modestly.

Then Professor Liang shook his head and complained: "It's just that the painting is too ugly, just like the graffiti of children in kindergarten."

Song Weiyang said: "That's why we have to ask Professor Liang to take action."

Professor Liang held his glasses and said, "Come again next week, I will go to the glass bottle factory with you to make samples."

"Then please let Professor Liang, I will say goodbye first." Song Wei stood up and said.

The Chinese canned food market in 1993 did not actually die completely.

In the vast rural areas and small counties, many consumers use canned gifts, but basically they are only available for major festivals such as the Spring Festival and Mid-Autumn Festival, and they will be snatched by products such as gluten and milk sperm.

The dilemma of small canning factories is that there are too many competitors, and basically every city has one canning factory. With the anti-dumping of Europe and the United States, large canning factories that originally made a lot of foreign exchange have focused their attention on China, forcing small canning factories to survive.

In a few years, China's small canned factories will go bankrupt at least 90%. By around 2000, small canned factories in China were almost extinct, and only a few actively innovated ones could survive.

The three canned products that Song Weiyang plans to withdraw are innovative works and will be launched in batches.

The first thing to be launched is the canned water cups. People these days like to carry water cups with them. Making the canned bottles a bit sturdy and beautiful, and paired with rope handles and anti-scalding mesh covers is definitely more popular than those who sell water cups specifically. It can also satisfy consumers' greed for small profits. If you buy water cups and eat canned food, isn't it more cost-effective to buy water cups? This canned food is suitable for all ages and young, and is eaten in the city and rural areas.

The second thing to be launched is the canned paper cranes, the main target market is young urban consumers. The bottles are beautiful and fashionable, and can be placed on the writing table as a pen holder, a small vase, a piggy bank, and can also be used to put paper-folded paper cranes and stars.

The last one was launched was the canned Qiqiao Cup, a large gift package of seven bottles of small canned food, which is specially used for gifts. In fact, as a gift, it is often kept for gifts and not eaten. You give me, I give you, and you are transferred in various ways. Sometimes it is transferred for two or three years to open the can and eat it, which greatly consumes the market demand. However, the bottle of this canned Qiqiao Cup can be used as a container for salt, MSG and other seasonings, and is equipped with a glass spoon and high-quality packaging. This can lead to two results. First, the gift sender feels that it is very face-saving, and thus ignores other gift-giving products; second, the gift receiving feels that it is very useful, and it is possible to open the can on the same day.

Song Weiyang was full of bad water. He specially asked Professor Liang to design the Qiqiao Cup not so strong. It would be best if it was broken by bumps and bumps. We should change it to a new one and receive gifts every year.

The water cup series and the Qiqiao Cup series do not need to operate, and they can easily become popular products. Unfortunately, the business is seriously following the trend, and it won’t take long to see similar products appear on the market.

What Song Weiyang most hopes for is the Thousand Paper Crane series, which can cultivate young consumer groups and create a fashion brand for canning factories. In the food and beverage industry, brand effect is often more important than taste.
Chapter completed!