What is the most important product for Wahaha?

Ad calcium milk? Shuangweiwai? Eight treasure porridge? Black tea and green tea? Or nutrition express line?

None of them!

Children's nutritional oral liquid has dug out the first pot of gold for Wahaha's development. Pure water is the cornerstone of the Wahaha Empire. Without the pure water project, maybe Wahaha would have been completely cool.

In other words, this year is the most important year for Wahaha and the beginning of Wahaha's takeoff.

French Danone Group brought Wahaha in short supply and brought Wahaha a life-saving project, pure water. The pure water sold for only three months accounted for one-eighth of Wahaha's total sales in the first half of this year, which was only inferior to children's oral liquid, and made money so fast.

Boss Zong is also a person who watches "News Broadcast" every day. He knows that the business of children's oral liquid cannot last long. As health products, his reputation is getting worse and worse, and the country is focusing more and more. Therefore, Wahaha will definitely gradually shift its business focus to pure water projects. Any company that makes pure water is Wahaha's mortal enemy.

Now, Xifeng Pure Water is here!

In fact, since the popularity of Wahaha pure water began to become popular in April, follow-up products have quickly appeared in China. But now, except for Wahaha, none of the ones on the market are real pure water (distilled water is also considered pure water, but the cost is too high and it lacks competitiveness).

Those following companies, using traditional tap water preparation methods and at most add a few filtration measures, dare to put them in bottles as pure water, resulting in scandals of unqualified pure water in a certain brand.

In view of this market chaos, by next year, the Shenghai Municipal Government simply issued regulations to explicitly persuade primary and secondary school students in the city not to drink pure water for a long time. This regulation was used by various water purifiers more than ten years later, and was forwarded to the circle of friends everywhere, saying that pure water is harmful to health and fooling consumers into purchasing home water purifiers.

Until July, Wahaha was the only company in China that sold truly pure water (except for distilled water).

Some large companies are also introducing foreign equipment, and some companies simply develop their own reverse osmosis devices and find another way to develop the home water purifier and bottled water market. However, these companies will take time and will have to wait at least two or three months to actually start production.

Xifeng is here, and that is to compete with the two Wahaha heroes.

As soon as the "Twenty-One Layer Purification" advertisement was released, it directly ignited the market. Especially consumers over 30 years old, they pay more attention to health. They looked at the turbid water droplets in the advertisement, and became clear after layer by layer. The obsessive-compulsive disorder that has not been cured for many years has been cured, and they have a sense of trust in Xifeng pure water from the bottom of their hearts.

Drinking Xifeng means drinking healthily.

"Mr. Yang, the phone number from the sales department was blown up!" Zhang Guodong came to the general manager's office.

Yang Xin said happily: "It's still a good chairman, and this sales strategy is so amazing."

Zhang Guodong said: "What I want to say is another thing."

"What's the matter?" Yang Xin asked.

Zhang Guodong said: "Now, dealers in many regions take the initiative to ask us to make bottled pure water. There are even bottled water companies that are contacting me. As long as they are asked to label Xifeng pure water, the bottled water they sell will give Xifeng a 15% commission."

"Official labels are absolutely not good, you can't smash the company's signboard," Yang Xin asked, "Is the barreled water market big?"

"It is mainly concentrated in large cities. In small and medium-sized cities, households with bottled water are not easy to sell. Now Wahaha is already doing it." Zhang Guodong said.

Yang Xin said: "I will hold a meeting immediately to discuss and set up water plants and water stations in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen. We cannot let Wahaha eat alone."

Zhang Guodong smiled and said, "We have twenty-one layers of purification. Bottled water may not be able to beat Wahaha, but bottled water will definitely win. Those who spend money to buy bottled water are all parents, and they value health more. This is not something that can be solved by letting celebrities sing a song."

Everything has advantages and disadvantages.

Inviting celebrities to sing and advertise can attract young consumers. Young people are the main consumer force of bottled beverages, so it is difficult for Xifeng to compete with Wahaha in the bottled water market. On the contrary, Xifeng can gain an absolute advantage in the household bottled water concept with the concept of health!

At least before the rise of Nongfu Spring, the pattern of China's pure water market was decided. Wahaha occupied the first throne of bottled water, and Xifeng occupied the family bottled water market. As for LeBay, they might die miserably and might go bankrupt before the 21st century.

With the popularity of Xifeng Pure Water sales, Song Weiyang actually saw an article about him in the Chinese Business Magazine: Song Weiyang, a generation of marketing genius, on the differentiated strategies of Xifeng Pure Water.

From July to August, the media reports on Xifeng and Song Weiyang have never stopped. The topic is so high that they are almost catching up with those Olympic athletes who have just won gold medals.

...

In mid-August, the "Taurus Club" will be officially established and the first gathering will be held.

Taizhou, a motorcycle factory.

In the future, Li Shufu, the CEO of Geely Group, is studying a Hongqi sedan. The Hongqi sedan has been dismantled. In addition, there are two Chinese sedans and one Santana sedan, all of which are disintegrated at this time.

"I'll go to the provincial capital, and you will continue to study it. You must understand the technology thoroughly!" Li Shufu patted the dust and said to the technicians in the motorcycle factory.

"Boss, don't worry," a technician laughed. "When you come back, we will all assemble our cars."

Li Shufu changed his clothes and left with great satisfaction. Not far from the motorcycle factory, he bought 800 acres of swamp land. Others thought that Li Shufu wanted to speculate on the land, but he was too lazy to explain because no one believed that he wanted to build a car factory.

When the boss walked away, several technicians looked at each other and stared at the new Mercedes-Benz in the factory. It was the car Li Shufu had just bought.

"Disassemble it."

"Disassembly, I've been itchy."

"This year I dismantled China, Hongqi, Nissan, and Santana. This is just this Mercedes-Benz. I'm a little excited to think about it."

"What should I do if the boss comes back and beats people?"

"No, as long as the demolition is done well, the boss will reward us."

“…”

Li Shufu was less than 20 kilometers away from the factory, and his new Mercedes-Benz was dismantled into a bunch of parts.

It doesn't matter. Li Shufu's previous car was Hongqi. Not only was it removed and removed, but it also used Hongqi's chassis, engine and gearbox to build a car with the same appearance as the Mercedes-Benz e200. Unfortunately, the body was made of fiberglass, and he couldn't make a normal shell for the time being.

Some time ago, Li Shufu drove his own fiberglass Mercedes-Benz and was wandering around the streets of Taizhou, which was so cool. As a result, he was warned by the traffic police: It is illegal to build a car without a production license!

Li Shufu thought to himself: I still need a license to build a car? I have been producing a motorcycle for three years, but I have never seen the license look like it. Isn’t it sold to more than a dozen countries abroad?

Of course, this is just a joke. Li Shufu's motorcycle does not have a license, so he can only cooperate with Jialing, and even sold better than Jialing Motorcycle for one time because he developed a four-stroke pedal engine himself.

This time, Li Shufu went to the provincial capital to apply for a car production license, but of course there was no chance.

After suffering setbacks, Li Shufu did not return to Taizhou and went to Shenghai to inquire about the situation. Finally, he learned that a car factory under Decheng Prison in Xikang Province had the right to produce and operate, and that the broken car factory was about to go bankrupt.

Historically, this automobile factory will be renamed "Gely Automobile Company" by Li Shufu.

Carrying his travel bag, Li Shufu boarded the plane to Rongcheng. He walked on the aisle and suddenly saw an acquaintance and said in surprise: "Boss Cai, are you going to Xikang to discuss business too?"

"It's Boss Li," Cai Zhiping quickly got up and shook hands. They are all fellow villagers in Zhejiang Province, and they usually have a group relationship. "I'm going to Rongcheng to attend a party. What business are you talking about?"

Li Shufu didn't hide it: "I want to build a car. I heard that a car factory in West Conde City is about to go bankrupt. I can see if I can buy it."

Cai Zhiping said in surprise: "You actually want to build a car, that thing is not simple. When Volkswagen produced Santana, the country invested more than 1 billion yuan. Do you have that much money?"

"What's the difficulty of building a car? It's just a motorcycle with two wheels." Li Shufu said with a smile.

"Hahaha, it's interesting." Cai Zhiping couldn't help laughing. He didn't believe that Li Shufu could build a car.

Li Shufu said: "Don't believe it. I have built a Mercedes-Benz. As long as I buy the right materials to replace the fiberglass, it will be produced and launched immediately."
Chapter completed!