Linzhou, Wulin Square.

The weather is so hot that it can cook people, but fans are very queuing in the open air, but they are not afraid of death.

The square temporarily set up a stage, and no one performed the show, and the speaker was always playing "I am the only one in my eyes". The host's shirt was sweating, but he was still shouting hard, carrying out various prize-winning sales activities.

The real protagonist is Jinggangshan on the side of the stage. He has been in the industry for ten years and is barely a young man. He is so popular that he has many fans. Unfortunately, the company signed is not good, and the resources he has cannot be compared with Mao Ning.

Wahaha Pure Water was launched in April this year, with a promotion strategy of "stars + songs", just like Song Weiyang's original selling canned food and coke.

Jinggangshan endorsed Wahaha and was definitely paid for hard-earned money. He had to sign pure water and tapes in major cities across the country for half a year. He went to the north for a trip three months, and now he returned to Wahaha's base camp. The publicity situation was similar to a tour concert.

Brush brush brush brush brush brush...

A bottle of pure water, a tape, and a signature. Jinggangshan has become a robot, his brain is muddy, and only his right hand is still subconsciously signing his name.

As the evening approached, Jinggangshan stood up while sweating. He also wanted to go back to the hotel to take a shower and change clothes, because at night, Boss Zong personally held a banquet to reward him.

Boss Zong is frowning at the company at this moment because he just received the information that the local dealer had received the first batch of Xifeng Pure Water, and it started selling immediately after the advertisement was released.

"I heard that Xifeng invited a Wanwan singer to advertise pure water," said his wife Shi Youzhen.

Wahaha is definitely a family business. From the beginning, Shi Youzhen held an important position in the company, but her reputation was not obvious under the halo of Boss Zong.

"It's another star + advertisement?" Boss Zong breathed a sigh of relief, "It's okay, we launched pure water more than three months in advance, and have gained fame and occupied the main market. Xifeng is still doing this now, and it is absolutely impossible to win. By the way, which famous singer was Song Weiyang invited?"

Shi Youzhen said: "It seems that he is called Leehom Wang, a little singer, and he has no fame."

Boss Zong said in confusion: "What is Song Weiyang doing when he uses a little singer to fight Jinggangshan?"

"You can't take it lightly," said Shi Youzhen. "Song Weiyang is a man who is very good at promoting and hyping. He has his own public opinion topics. Now his name is everywhere in the newspapers. With the words Song Weiyang, many dealers are willing to cooperate with him."

"I never dare to underestimate him. This person is so evil." said Boss Zong.

Wahaha really regards Xifeng as its biggest competitor, otherwise she would not have sent someone to inquire about the situation immediately when she heard that Xifeng was making pure water, and even figured out who she wanted to be a spokesperson.

As for Jianlibao, the leader of local beverage companies, Boss Zong is not afraid, or the competition between them is not fierce. Jianlibao has always only one flagship product, and has launched new products in recent years, but none of them have any effect, and it almost does not overlap with Wahaha's products.

Xifeng developed too fast.

Wahaha was second last year, but this year it was overtaken by Xifeng.

Fortunately, Wahaha is not a vegetarian. After a joint venture with French Danone, it has also developed rapidly this year. Especially with the popularity of pure water, it has surpassed it now. Wahaha has once again left Xifeng behind Jianlibao in the market ranking.

It is Jianlibao's most awesome, the eternal boss, Xifeng and Wahaha can only compete for the second place.

Boss Zong said to his wife: "We must keep a close eye on Xifeng. The pure water market is vast and we cannot allow Xifeng to develop at will. We must follow up any city they focus on and use the market leading advantages to suppress it!"

"I know." Shi Youzhen said.

Boss Zong said: "It's getting late, so I'll go to have dinner with Jinggangshan first. Xiao Jing made a lot of efforts this time and has been signing for three consecutive months. I have to reward them."

Her husband left the company, but Shi Youzhen did not leave. The company was her home, and even her daughter didn't care about it. After junior high school, her daughter always ate in the school cafeteria.

He was busy until after six o'clock, and Shi Youzhen suddenly received a call: "Manager, I just saw the TV commercial of Xifeng Pure Water!"

"It was the advertisement made by that young singer of Wanwan. How about their promotional songs? Is there any of our "Only You in My Eyes" that sounds good and catchy?" Shi Youzhen asked.

The man on the phone said anxiously: "There are no stars, no spokespersons. Xifeng's pure water advertisement is so amazing. My parents want to buy it after seeing it!"

"What's going on?" Shi Youzhen immediately woke up.

On the phone, he said: "Twenty-one layers of purification, Xifeng's publicity strategy is health!"

Shi Youzhen said: "You continue to guard the TV. Once Xifeng's advertisement appears again, record it and send it to the company immediately."

"Okay, I'll stare." said on the phone.

At 9:30 pm, Boss Zong, Shi Youzhen, and several other senior executives of Wahaha were all guarding in front of the TV.

A middle-aged man stuffed a videotape into the machine and soon the video was found on the TV

The background of the advertisement film is blue, a slightly turbid droplet, falling with the sound of a piano, passes through the first line of subtitles (the first layer: quartz coarse sand filters suspended impurities), and then through the second line of subtitles (the second layer of quartz coarse sand filters silt and sand impurities)... Every time I pass through a line of subtitles, the droplet will become purer and finally become a clear sky blue.

Boss Zong replayed it repeatedly with the remote control panel, watched it more than ten times, smoked and frowned, "This advertisement is amazing!"

"We also make pure water this way, and it's not the only one in Xifeng," said a senior Wahaha executive.

"The consumers don't know how we make pure water, but now Xifeng lets consumers know!"

"Or what, we promote it the same way?"

"I think it's OK."

"No, no, the publicity strategy cannot be changed at will. Many activities have been arranged. Once you change it, will all be cancelled?"

“…”

Everyone was quarreling, and Boss Zong decided to say, "Don't worry about how Xifeng promotes it, we will do our own. The sales department is always on standby and must strive to compete with Xifeng for the market!"

Wahaha, it will always be the one-man show of Boss Zong. While he "spending a lot of money to hire talents, it is to buy your thoughts and ideas", he also made plans according to his own wishes. Some of his decisions were right, and many of them were wrong. The most typical example was Edison milk powder.

At that time, the person in charge of the Wahaha milk powder project and many senior executives of the company had completely different ideas from Boss Zong. Boss Zong could not convince his subordinates with reason, so he waved his hand and asked the person in charge to get out. He took over the project himself and completely killed Edison milk powder.

At this moment, when Boss Zong made a decision, the others immediately shut up and executed the order honestly.

In fact, Boss Zong made a fatal mistake two years ago. Despite the opposition from the public, he wanted to withdraw funds to build a food city project. If it weren't for the joint venture with French Danone Group and the huge sum of $45 million, Wahaha's capital chain this year has been broken. Last year, the banks would not lend money to Wahaha.
Chapter completed!