In a few years, various training classes and lecture classes will emerge among the people.

You never know which cat or dog is standing on the stage to teach. He may graduate from junior high school and achieve nothing, have never run a business, have never sold a product, but can tell you about business methods and teach you how to cultivate the so-called entrepreneurial spirit.

The rough procedure is like this: first make jokes and make closer relationships, tell stories to create an atmosphere, then brainwash them with chicken soup, and finally make chicken blood stronger and stronger.

After listening to the course, you feel excited and want to do something big. When you walk out of the venue, the cold wind blows, you will wake up immediately and find that what you just said is nonsense and you can no longer remember the content of the lecture.

Song Weiyang undoubtedly has a lot of conscience. What he said is his years of experience in starting a business.

People with insight will naturally benefit a lot after listening to it; people with no insight will just say that.

After more than two hours of talk, some people were fascinated by listening, and the notebook was filled with several major articles. Some people were confused and felt that Dr. Ma was just like this and did not help their career development.

"Okay, that's all for today's class," Song Weiyang said with a smile. "In the last 30 minutes, we will ask questions freely, and each person will be asked one question."

"I!"

"I'll ask!"

"Choose me!"

“…”

In an instant, dozens of people raised their hands, and Song Weiyang pointed to one of them and said, "Let's ask first, friend."

"Thank you, Dr. Ma," the man said quickly, "I sell electronic clocks and watches, so I can contact the Gangcheng factory directly. Now the special zone has become a rampant, so I want to change some new tricks. I also specially conducted a market questionnaire, and the questionnaire showed that most consumers are willing to buy advanced electronic clocks that can report time. I immediately contacted the Gangcheng factory and specially customized electronic clocks that can report time in Mandarin. The result is not that. The sales of such advanced electronic clocks are far inferior to ordinary electronic clocks and electronic watches. Dr. Ma, are the people who are undergoing the questionnaire lying to me?"

This situation is indeed very strange, and others couldn't understand it, so they all pricked up their ears, waiting for Song Weiyang's answer.

Song Weiyang did not answer directly, but said: "Let me tell a story first. One year, McDonald's conducted a questionnaire survey to customers in order to seek new profit points. Most customers wrote about adding healthy dishes. McDonald's quickly launched a vegetable salad to cater to customers. However, the facts surprised them. The sales of vegetable salads were extremely sluggish, and the sales of good sales were still high-calorie unhealthy burgers and fries. Why is this happening?"

Yes, why is this happening? The bosses present thought hard.

Song Weiyang pointed to his brain and said, "People have logical thinking and subconsciousness. When customers fill out the questionnaire, they mainly have subconsciousness at work. They only think about eating healthy food and neglecting specific consumption situations. But when they enter McDonald's to consume, they think about filling their stomachs and enjoying the deliciousness of hamburgers and fries. At this time, the concept of health is thrown aside. After all, vegetable salads are not hungry and not delicious. If they really want to be healthy, they will not go to McDonald's, and there are completely other places to choose from."

I see!

Everyone suddenly realized.

Song Weiyang also said: "This friend can think of selling high-end time-reporting electronic clocks, which is very good. Doing business requires innovative ideas. But you must figure out that high-end electronic clocks are more expensive than quartz clocks and have a larger error. They are not competitive with quartz clocks. Instead, cheap and beautiful electronic watches are more popular. When customers fill out the questionnaire, they will only think of electronic clocks that can time-report and be fashionable. But when they buy products, they will consider comparative prices and other comprehensive situations, so they choose other similar products."

"I understand, thanks to Dr. Ma for answering the questions." The man bowed.

Song Weiyang faced everyone and continued: "In fact, the customer's consciousness and subconsciousness can be reversed. For example, add a beautiful packaging to the product, give it a high-tech attribute, and give it a filial piety to the product. At that time, you can use these additional attributes to let customers abandon rationality, let customers' sentiment prevail, and make them confused and happily buy it."

"Smack!"

The applause was thunderous, and the bosses applauded enthusiastically.

"Speak more deeply and comprehensively," said Song Weiyang, "not only customers, but also your employees, your friends, and your wives. You cannot listen to what they say, but you must know their real motivation, which is the key to determining their behavior. Customers are not picky about goods, which may be because they do not have enough money; employees complain about too much task, which may be because they lack abilities; their wives complain about you being busy all day, which may be because you spend too little time with her. As a businessman, boss,

Husband, what should we do? It’s very simple. Find the other person’s real motivation and reverse their emotional and rational thinking according to the situation. When they talk about feelings, you will reason for them. When they talk about reason, you will talk about feelings with them. But remember to follow the other person when speaking, first affirm the other person, eliminate and dilute the barriers, and then gradually guide the other person’s emotional or rational thinking. This is simple and difficult to do, and the best way to use lies in one’s heart.”

"Saying so much, isn't it just a lie to fool me!" a big brother from the Northeast shouted.

"Hahahaha!" Everyone burst into laughter.

Song Weiyang said: "Yes, it's just a fool. As long as the method is sophisticated, even customers who don't want to buy your things will happily buy your things. Coordinate, guide, and convert, three steps will help you get better."

Zheng Xuehong stood at the door, scratched his head and said, "Taozi, did you think he used this trick for us?"

"It probably doesn't, but it seems there." Chen Tao was a little confused.

The second question asked: "Dr. Ma, I used to have a partner. We were colleagues who worked together for 16 years, and the relationship was as good as brothers. Last year we went into business together. The company developed very quickly. In half a year, it grew from one desk to four desks. I was going to rent a separate room, but he suddenly wanted to break up and even opened the same company with others to compete with me for business. You said you wanted to build an entrepreneurial team, but how can you avoid the partners' division? How can you tell who is the ungrateful?"

"This situation is normal," said Song Weiyang. "Some people lack funds, some people lack resources, some people lack time, and some people lack professional ability. At this time, when we get together to work together, we can make progress and make things happen successfully. But as time, space and conditions change, the original balance of cooperation will be broken. For example, if your friend finds a richer and more resourceful partner, he is likely to abandon you. Even if he doesn't find a good partner, he finds that the business that needed two people to complete before, and now one person can do it well, why do he still have to share your money?"

"But that's betrayal!" the man said angrily.

"Remember that the business world is full of betrayal, and family affection and friendship are unreliable in the face of interests," Song Weiyang warned, "So when you first start a business, you must sort out the shares and brothers must settle the accounts clearly, so that you can get together and part with them well. The mall is cruel. If you want to not be abandoned or betrayed, you must strengthen yourself and tie your partners to the chariot through interests. Even if you are in a difficult position at this stage, as long as you have enough charm and means to make your partners believe that you have a future with you, he will not leave you easily. You may even not pay your salary to help you, because you can give him a brighter future."

"Smack!"

Another burst of applause rang out.

Song Weiyang's original lecture time was three and a half hours, but the on-site effect was so good that he was enthusiastically retained by the bosses and dragged it down again and again, and he actually talked directly until it was dark.

"No, I've said my throat is dry, and that's all today. Friends, see you again in the world!" Song Weiyang clasped his fists and left after he said that.

"Dr. Ma will say a few more words."

"Dr. Ma, when will you give the lecture? Give it a definite time."

"Dr. Ma, I haven't asked a question yet."

"Dr. Ma..."

The bosses surrounded Song Weiyang and sent him out of the conference room, reluctant to leave, just like a little girl saying goodbye to her lover.

Zheng Xuehong whispered: "Brother, look at everyone being so enthusiastic, how many more games should they have?"

The guy with a sharp ear heard it immediately and hurriedly said, "Yes, Dr. Ma, I promise to listen to it every day. 500 yuan is worth spending."

"Then let's do two more?" Song Weiyang said with a smile.

...

The next morning, it was still the same conference room, but the lecture couldn't start normally.

There were too many people, not only the conference room was crowded, but there were also a lot of people standing in the aisle outside. With all kinds of friends, some people even crossed half of the special zone and came to listen to Dr. Ma’s lecture.

You can only temporarily change the venue and move the lecture place to the rooftop.

The property managers of the building came and took the initiative to help them unlock the locks, and then stood on the rooftop and listened with relish.

On the third day, two local reporters from Shenzhen City were infiltrated among the crowd listening to the lecture. They saw four or five hundred people gathered on the rooftop, and were shocked. After listening to the lecture, they admired them and went back that night to write two enthusiastic flattering articles.

On the afternoon of the fourth day, one of the reporters' articles were published in the Evening News.

Song Weiyang is described as an omnipotent entrepreneurial genius, and the lecture class he held is also known as the "Whampoa Military Academy" in the entrepreneurial industry in Shenzhen.

On Monday, thousands of people gathered in Shenye Building early in the morning.

Not only were the young bosses, but also the workers working in foreign companies, and even some people who went on business trips to the Special Administrative Region came to see the fun and seek the scriptures.
Chapter completed!