"Xianjiu can no longer expand its production scale," said Song Weiyang. "When I came back, I went to the winery for a walk and found that the factory was building a new production workshop."

"Why? The supply of fairy wine is in short supply, and the output needs to be increased." Song Qizhi said.

Song Weiyang said: "According to the inside information I have obtained, the country must implement total control of liquor."

"Total quantity control?" Song Qizhi said in surprise.

"It means that the total amount of liquor in each province in the country must be pressed down and decrease year by year," said Song Weiyang.

"Provision of production share?" Song Qizhi said.

"Isn't it a forced regulation?" Song Weiyang said, "but the state will reduce liquor production by raising tax rates and strictly ad standards in disguise, and the competition in the entire industry will become increasingly fierce. In order to protect their own companies, local governments will definitely issue corresponding regulations to greatly increase the sales cost of liquor in other places."

Song Qizhi was shocked and said, "Why is this happening? Where did you hear the news?"

"For food security considerations," said Song Weiyang. "As for where you heard the news, you don't need to ask more questions. In fact, you can see this trend by continuously introducing policies in the past two years."

Song Qizhi nodded and said, "Yes, the policy has hit the liquor industry too hard."

This is not the most ruthless. Historically, by 2000, China's annual production of liquor had dropped to 5 million tons, and the country was not satisfied. So on the basis of the highest 25% priced consumption tax, it increased the consumption tax of 50 cents per kilogram. That is to say, for every kilogram of liquor sold by the winery, it not only had to pay 25% of consumption tax based on the price, but also had to pay a unified consumption tax of 0.5 yuan.

After two years of doing this (by 2003), China's annual liquor production plummeted to 3.3 million tons.

On the contrary, beer, which has increased by 9 times in just ten years and increased by 17.6 times, directly ranking first in the world.

Song Qizhi asked: "What is the workshop that has not yet been put into use for? Is it used to build a house?"

"Produce beer." Song Weiyang smiled.

Song Qizhi put down his wine glass, smoked a cigarette and thought, "Have you directly acquired the Gongfu?"

Gongfu Brewery is a municipal state-owned enterprise in Rongping. It has long occupied the city's beer market, but it cannot go out and can only be sold locally. Not only that, due to the management problems of state-owned enterprises, the company's profit is not high and often cannot pay wages in spring and winter.

In Song Qizhi's memory, Gongfu Brewery would be merged by Blue Moon Beer in the provincial capital by about 2000, and by around 2003, Blue Moon Beer would be acquired by Snow Beer.

By then, the entire Xikang Province will be the world of Snow Beer.

"Purchase it," said Song Weiyang, "first eat Gongfu Brewery, and then spend three to five years radiating and expanding with Rongping as the center, gradually surrounding the provincial capital. By 2000, we will strive to dominate the whole province, and then we can advance or retreat."

...

Xifeng Company.

"Old Yang, I heard that you are about to get married, congratulations!" Song Weiyang said with a smile.

Yang Xin said: "I'll send you wedding candies at that time."

Song Weiyang asked: "When will I hold a drink to treat you?"

"What kind of wine is served? It's just a second marriage, and it's all right to get a certificate. Presenting wine is just a ceremony, and living a stable life is the foundation." Yang Xin said.

Yang Xin’s current marriage partner was introduced by Guo Xiaolan. He was not satisfied with introducing him to several young and beautiful people before, but this guy actually fell in love with a widow with a child. The widow was a middle school teacher, with a beautiful appearance, and the most important thing was a virtuous, sensible and very responsible woman.

Song Weiyang smiled and said, "That won't work. You are Xifeng's general manager and you have to set up dozens of tables. No matter when you get married, I will definitely come back for a wedding."

"Let's talk about it then," Yang Xin turned around and talked about business. "Now our large bottled beverages are very popular, but after the Spring Festival, the sales share will probably shrink a lot. What development strategies do you have next?"

The power of large bottles can only be reflected during festivals, and what should you do during normal times?

Song Weiyang said: "Take on the best selling during the Spring Festival, we must do a good job of publicity and strive to convert large bottled customers into loyal customers as much as possible."

"I'm already making arrangements for this." Yang Xin said.

Song Weiyang said: "In the next two years, we will improve the production technology and production efficiency of Xifeng Company."

Yang Xin asked: "We need to introduce high-tech production lines again?"

"It is not only necessary to introduce machines, but also talents," said Song Weiyang. "I am going to hire a foreign consultant for a salary of between $800,000 and $1 million."

"Foreign consultants don't need such high salary!" Yang Xin said astonished.

Song Weiyang said: "If you want to invite, please invite the best one, and ask a master-level consultant to poach people from top foreign beverage companies! They will definitely not be willing to come if their wages are low."

Yang Xin said: "How much is our net profit in a year? 1 million US dollars is equivalent to nearly 9 million RMB!"

"Don't worry, it's definitely worth the money," Song Weiyang explained, "and you don't have to keep asking for it. Sign a two or three-year employment contract to guide the upgrade of technical equipment. Once we have mastered it, we can get the foreign consultant out."

"I still can't accept it." Yang Xin said in shock.

The annual salary of $1 million is too high, so high that Yang Xin could not imagine.

Song Weiyang had no choice. Although Xifeng Company has developed rapidly, its overall production technology and efficiency are inefficient, and its production costs remain high. It is not that it can be done by causing high-tech production lines. This requires professionals to provide guidance, and each link needs exquisite control.

If you cannot increase your annual salary by 20% or 30%, you will not be able to hire a top foreign consultant.

Just when Song Weiyang and Yang Xin were discussing, Boss Zong from Wahaha was also considering introducing foreign funds and advanced technology.

Wahaha is going to start a joint venture, and foreign capital accounts for 51% of the shares.

Other state-owned brands are digging their own graves when they engage in joint ventures, but Boss Zong has used this to create a new world. His operations in the next ten years will make Song Weiyang sincerely admire him. It's so cruel, a werewolf!

Although Wahaha had captured the township market at this time, several new products could only be said to be a good match. Moreover, Wahaha also invested in a food city project. The food city was planning to go public, but it could not pass the review because the individual stocks exceeded the standard, and the funds were stuck there.

So, Boss Zong thought of introducing foreign capital and killed three birds with one stone:

First, solve the funding problem.

Second, use foreign countries to suppress officials and kick the government out. Because 46% of Wahaha's shares are state-owned shares, there are too many constraints from the official.

Third, introduce advanced management and technology to achieve leapfrog development.

In order to avoid Wahaha's brand being eaten by foreign capital, Boss Zong made three more decisions: the brand remains unchanged, the chairman remains unchanged, and the management remains unchanged.

In the next few years, the management personnel sent by foreign capital were either overshadowed by Boss Zong or driven away by Boss Zong. At the same time, a large number of state-owned and employee-controlled subsidiaries were created to pave the way for foreign capital to get rid of the market. While foreign capital acquired hostile enterprises such as LeBay, it forced Boss Zong to transfer the Wahaha trademark.

Boss Zong couldn't hold on and could only sell the Wahaha brand to the joint venture. At the same time, he secretly defeated the foreign trade, making the trademark transfer contract impossible, and finally created a controversial Yin-Yang contract.

Wahaha's group structure is unique in China. This structure is to bypass foreign capital and make all the money into his own pocket. Foreign capital feels that he has been cheated, so he wants to force the acquisition of Wahaha. At this time, Boss Zong was constituting national public opinion and playing the tragedy card, and asked the government to help with the matter, because Wahaha Group contains a large number of state-owned shares.

So, foreign capital was eliminated and Boss Zong won.

The government, foreign capital, and stockholders are all chess pieces in the hands of Boss Zong. They use, balance, and attack... After a combination of punches, they get the advantage and act like a good person, and finally control Wahaha in their hands.

When Song Weiyang traveled through time, Boss Zong was planning to repurchase employees' shares, as if he wanted to kick out a large number of shareholders.
Chapter completed!