Xikang University, at the gate of the school.

Song Weiyang had already taken the taxi, and Lin Zhuoyun and his family waved goodbye to him.

Xiao Doudou held the lion dog and said reluctantly: "Uncle, will you come to see me next year?"

"Of course, Doudou is so well-behaved." Song Weiyang smiled.

"Then I'll fold a thousand paper cranes for you, one a day." Xiao Doudou said seriously.

Song Weiyang was sweating wildly. He made this damn paper crane and it was actually spread from middle school to elementary school.

As for Xiao Doudou, she probably lacked fatherly love since she was a child. Her father often didn’t stay at home. Last year, she even went to the south to make a trip. From childhood to adolescence, she lacked the participation of her father. No wonder she likes older men. When she had sex in her previous life, she always cried and begged for mercy at critical moments.

Oh, it's so dirty and evil.

When Song Weiyang returned to Rongping, it was almost the Chinese New Year.

Xifeng's iced tea and Coke are working overtime. According to Song Weiyang's instructions, this year, a large 1.25-liter bottle was launched. The weight is more than twice that of a small bottle, but the price is only twice that of a small bottle. The packaging is red and full of joy, with the big "囍" printed with the marketing slogan: "Add the amount and no price increase, the Spring Festival is coming."

This is a revolutionary beverage packaging strategy!

During the Spring Festival, we always have to have parties and banquets. Men should drink wine, and women should drink beverages. Such a cheerful and affordable large bottle is the first choice.

Once launched, the market was immediately ignited, and the sales volume was beyond everyone's expectations.

Let’s put it this way, Xifeng Ice Tea and Very Coke directly monopolize the family beverage market for this year’s Spring Festival. Anyone who buys drinks on the dining table must choose large bottles of iced tea or Coke. Benefits are only one aspect, but more importantly, the bottles of other beverages are too small, and they will be gone after a few cups, while the large bottles can be poured into a whole table.

During this month during the Spring Festival, the market share of Very Coke soared to 68%!

Coca-Cola and Pepsi were both stupid. They belonged to the prestigious sect and were completely stunned by Xifeng's sword.

Xifeng Company, the sales department’s phone kept ringing.

"Jiangcheng is out of stock again? OK, arrange transportation immediately."

"The capital city can't hold on? Next week, the goods will definitely arrive on time next week!"

"You wait a little longer, the headquarters is already thinking of a solution, and I have a headache."

"Wait, I'll ship it right away when there is stock."

“…”

The call for urging goods even reached the general manager's office. Yang Xin made a promise perfunctory smile while laughing from ear to ear.

"Bang!"

The other party hung up the phone, but Yang Xin's microphone was leaning on the desk and kept busy. He couldn't stand the bombing of the phone, so he stretched to the aisle outside. He happened to meet Chen Tao, and greeted him with a smile, "Happy New Year!"

"Mr. Yang is paying homage to his early years," said Chen Tao.

"I'm happy, I celebrate the New Year every day," Yang Xin sincerely admired and exclaimed, "The chairman is really amazing. He changed his packaging and directly dominated the Spring Festival market. A genius, an absolute marketing genius!"

Chen Tao smiled and said, "He has many tricks."

Yang Xin corrected: "This is not a fool's idea, it is business wisdom, and it has been considered in all aspects. First, it is packaging, making it happy and festive; secondly, it is content, the large bottles are added without price, and consumers feel that it is affordable; finally, it is used, it is so convenient for large bottles to be packed at family banquets! Really, if it were me, I would never think of this in my life."

Although Song Weiyang has been a hand-off manager for a long time, Yang Xinxin has convinced him, and there is a sign of becoming a brainless fan.

During the Spring Festival in previous years, ordinary people basically chose glass bottles or canned beverages. One bottle per person (the hall), and it was very troublesome to move them up and down. This year, Xifeng's iced tea and coke killed all competitors, including juice, coconut juice, soda and other types of products, just because they sold large bottles!

The glass bottles of Coca-Cola and Pepsi were defeated, while plastic bottles and cans were even more powerful.

Faced with this strange sales situation, all beverage manufacturers can't stand it and can't react at all. Even if they want to learn, they don't have enough time. From redesigning packaging to production and delivery, they have to be delayed until after the Lantern Festival, and they can only watch the happy beverage dominate the Spring Festival market.

After investigating the market, a reporter from the Business Times wrote an article and sighed: "There is only one star in the Spring Festival beverage market this year, that is Xifeng! Xifeng Ice Black Tea, Xifeng Ice Green Tea and Xifeng are very Coke. They have become popular quickly because of the launch of large and large bottles of holidays, and contribute to all markets in large, medium and small cities with a devastating momentum! Our newspaper interviewed Mr. Yang Xin, general manager of Xifeng Company, by phone. Mr. Yang said: Xifeng is not fighting a war this time, but is shaking a revolution, and has set off a successful packaging and marketing revolution in the Chinese beverage market! It is understood that the launch of large bottled beverages originated from Mr. Song Weiyang's creativity, and the purpose is to serve and facilitate consumers... At present, the two giants of Coca-Cola and Pepsi have retreated in the Chinese Spring Festival market, and Chinese local beverages have made a beautiful turnaround..."

...

Song Family.

"Brother, you are really amazing this time." Song Qizhi poured wine and said.

"It's okay." Song Weiyang smiled.

Song Qizhi said: "This year's CCTV bidding king is very dangerous. I originally wanted to offer 60 million yuan. Fortunately, you asked me to offer 88.88 million yuan, but I was almost snatched away by Qin Chi."

Song Weiyang said: "Let you read more news and understand more about policies. Once the "Regulations on the Management of Alcohol Advertising" was issued, it would be strange if the advertising fee was not overwhelming!"

"I also know that advertising fees will definitely increase, but I didn't expect that CCTV's bidding king would increase so much." Song Qizhi shook his head and sighed.

Since 1994, the country has been restricting liquor. First, it has directly set the consumption tax on liquor from 0 to 25%. Now it has limited the content and quantity of liquor advertisements, causing the marketing cost of liquor to soar.

Because of this, at the CCTV bidding meeting at the end of last year, several major liquor manufacturers directly doubled the price last year. Qin Chi even invested a sky-high price of 66.66 million, and was then suppressed by Xianjiu's 88.88 million.

Song Qizhi asked: "Will the bid be taken next year?"

Song Weiyang shook his head and said, "Don't you take it?"

"Why?" Song Qizhi had already tasted the addiction of King Biao.

Song Weiyang explained: "The country is cracking down on the liquor industry. I estimate that the next few years will be a cold winter for China's liquor industry. What Xianjiu needs to do is to stabilize the expansion channels. If you do this well, you will succeed. Anyway, the two bidding kings have already gained enough fame."

Song Qizhi concluded: "I know, it's just about selling wine with peace of mind."

Historically, the decline of brands such as Qinchi, Kongfu Family Liquor, and Kongfu Banquet Liquor, putting aside the messy reasons, is only one thing in the final analysis: the country suppresses the liquor industry!

Why suppress it?

Because China lacks enough food, agricultural output is declining every year, while the food consumed by liquor is increasing year by year.

This is related to the country's security strategy. After all, in the 1990s, there was still discussion on whether China could support 1 billion people on its own.

Since 1996, the central government has not only restricted liquor advertising, but also restricted the production of liquor. At the same time, consumers are encouraged to drink beer, red wine, sugar cane wine, sweet potato wine, etc. The tax rate of these alcoholic substances that consume little food is extremely low!

China's annual liquor production has dropped rapidly from 8 million tons at its peak in 1996 to 5 million tons in 2000, and the plan has been reduced to 3.5 million tons. In recent years, wineries have gone bankrupt everywhere in the country, and it is difficult to move forward. Until 2004, the country no longer worried about food issues, and finally lowered the consumption tax of liquor by 5 percentage points, and relaxed production restrictions, and China's liquor industry quickly recovered.

Wuliangye and Moutai also achieved leapfrog development after 2004.

As long as fairy wine can be steadily and steadily, it may become another Wuliangye until 2004.
Chapter completed!