The name Xifeng is very vulgar. When the canning factory was founded, the agricultural harvest in Rongping City was a bumper place, so it means "a happy harvest".

Jiafeng is not far from it, it means that anyway.

Now both companies are in the hands of the Song family, and it seems like they are incomparable to "Feng". It really makes people feel that they are incompetent in naming.

But the custom is the common, and when sales are opened and influence is available, it will naturally become more impressive.

Is Wahaha vulgar?

Is Master Kong vulgar?

It's even more vulgar than Xifeng, but even if they are awesome, no one will pick on the name.

But "Jiafeng" must be changed, because of the "Focus Interview", the brand becomes bad and it is easy for consumers to feel resistant.

Song Qizhi hired an advertising planning company and spent more than half a month to finally come up with a satisfactory name - Xianjiu!

After the reform, Jiafeng Wine Industry also became "Xianjiu Liquor Co., Ltd.". "Jiafeng Wine" is still selling, and is a brand under Xianjiu Liquor Industry. The "Xianjiu" series needs to be slowly promoted.

The advertising of liquor in our country is really amazing. The advertising slogans are more awesome than the other, and they are appreciated by both the elite and the masses. For example, "Drink the wine of the Confucius Mansion and do articles in the world", "A song of phoenix seeks the phoenix, and a thousand years of Wenjun wine", "The palace wine in the Tang Dynasty, the prosperous Jiannanchun", "The world has three thousand years, and five grains have become jade liquid"... That momentum is domineering!

The advertising company that Song Qizhi found also searched for two ad slogans: Fairy wine makes strong love, and the world is happy to meet each other.

It's so careless and still acceptable.

...

Song Weiyang and Song Qizhi walked side by side, with several followers behind him, and then got off the bus and headed straight to the CCTV building.

Song Weiyang said: "In the future, Xianjiu will focus on high-end and mid-range brands, and the packaging must be of high-end quality. The bottles can imitate the style of the five major kilns of Song porcelain, and can also be made of cloisonné, blue and white porcelain, etc., which makes people feel high-end and elegant at a glance. Jiafeng wine focuses on the mid-range and low-end markets, winning with affordability, but the packaging also needs to be thoughtful. The positioning of the product must be clearly distinguished, not divided by the first song and special song. Most consumers do not care about those, they only require easy memory, good sound, and face."

"You have more ideas than our dad." Song Qizhi smiled.

"Our dad is very good at managing the company, but to be honest, my marketing thinking is not good. I have never launched a representative product after making liquor for more than ten years," said Song Weiyang. "You let someone put a blue and white porcelain bottle packaging, which is simple, fresh, elegant and solemn, so the name is 'Blue and White Fairy'. This series is launched on the market. Do consumers remember it as soon as they hear the name? Do they remember it as soon as they see the bottle? The fairy wine of blue and white porcelain sells well, so they can make another sister series and make a big red porcelain bottle into a 'Red Flower Fairy'. Can customers feel fresh again?"

Song Qizhi nodded and said, "This is a good method."

Song Weiyang said: "The capacity of the bottle can also be changed, and it is specially produced a product with only 2 taels of wine. The mouth of the bottle is tilted to one side, which is a bit like a traditional iron wine pot, named "Crooked Mouth Fairy". Can it be remembered by people? This kind of small bottle "Crooked Mouth Fairy" is definitely easy to sell, and maybe it is easier to sell than other products."

"Why?" Song Qizhi asked.

"If you go out to drink alone, you can't finish a pound. Or if you go out to eat, you only have one or two of them. Can you not finish a big bottle? At this time, the small bottles come in handy. You are still in a bad mood. Buy a small bottle, unplug the lid and blow it on the bottle, so that people don't have the suspicion of being drunk when they see it," Song Weiyang explained. "This is not just a change of capacity, but a completely blank market!"

Song Qizhi was still a little conscious and asked, "Does the things you just said should be launched one by one, just like the three Xifeng cans you made?"

"Yes, I can't take it out at once," said Song Weiyang, "first make blue and white porcelain and crooked mouth series."

While the two of them were talking, they had already gone up to the third floor. They picked up the sign at the entrance of the venue and entered the Media Center, where dozens of bidders from companies had already arrived.

The bosses gathered together in groups of three or three, handed over business cards to make friends, and did not miss any opportunity to broaden their connections.

As for CCTV's flagship phone, to be honest, no one cares much.

It’s just a 5-second advertisement. It’s better to buy a few more advertising spaces for other periods than to grab a yarn.

Moreover, foreign companies with wealthy wealth are not interested in CCTV's bidding kings. At this time, there was no bidding representative for foreign companies in the Media Center.

In the early 1990s, the tuition fees were dual-track systems in China, and the advertising fees were dual-track systems. Foreign brands such as Coca-Cola had a cost of advertising on CCTV 2.5 times that of local companies, and they were subject to many additional restrictions.

As soon as Brother Song Weiyang sat down, the next person posted a business card and put it in close proximity: "Which company do you belong to?"

Song Qizhi smiled and said, "Xianjiu Company."

"Xianjiu? I haven't heard of it." The man lost interest in an instant.

Every night there are 13 five-second advertisements between CCTV's "News Broadcast" and "Weather Forecast".

The so-called Mark King is the first five seconds after the end of "News Broadcast", which is worth tens of millions in just these 5 seconds. Even if you don't get a Mark King, you can compete for the other 12 five-second advertisements. Anyway, you won't suffer any loss if you get a shot.

When the bidding meeting was about to begin, a woman in her 40s appeared. Her name was Tan Xisong, director of CCTV's advertising department. She planned the auction of CCTV's bidding king. Before that, those 13 five-second advertising spaces could not be obtained even if they had money, and they had to go through the back door.

Half a year ago, Song Weiyang asked his elder brother to send gifts and run around in various ways. He stuffed a lot of money and only got the advertising space after the Weather Forecast. Don't even think about anything before the Weather Forecast.

"Dear friends from the business community, thank you for attending the CCTV advertising bidding meeting," Tan Xisong said with a smile. "This bidding will be a little different. We have a concept of a bidding king. The companies with the highest bidding can get the first five-second advertisement after "News Broadcast"..."

Bidders from dozens of companies came for this, especially those that didn’t matter. Today, I finally had the opportunity to give money to CCTV.

At the same time, only two advertisements in the same industry are given to two companies. This means that they don’t have to shout the highest price, they just need to compete with their peers. Take liquor as an example. As long as the bid can rank second in liquor companies, they can securely get a 5-second advertising space.

As for King Mark, whoever wants to take it, that thing is too expensive.

Tan Xisong originally planned to bid for auction, but temporarily changed it to a secret bid, which added a bit of unknown drama to the bidding scene.

People asked each other for a test, fearing that they would not win the bid if they were less money, and fearing that they would be too wasteful if they were too much money. The price was changed and changed. From time to time, people went out to call and discuss it repeatedly.

Song Weiyang is bound to win the bidding price. Even if he can't remember the winning bid price this year, just fill in 100 million. If you make a little nonsense, you can quote 1 billion. Anyway, you can take the bidding be sold first. No matter how much the bid price is, I will only give 30 million. CCTV will do it. If you don't want to smash the bidding be sold, just compromise.

Of course, this kind of approach is too offensive and is a one-time deal. Don’t think of advertising on CCTV in the future.

Song Qizhi sat calmly until the end of the time, and he put the price he had already agreed upon into the standard box.

Tan Xisong personally sang out the price one by one. When she said "Kongfu Banquet is 3,0988,898 yuan", many business owners took a breath. This is too tiring!

"Xikang Xianjiu Liquor Co., Ltd., the bid price is 333333333!"

More than 33 million!
Chapter completed!