The notice letter from CCTV's advertising bidding meeting was issued at the end of last month, and companies that once cooperated with CCTV received one.

Yang Xin didn't take this seriously and was preparing to send someone to bid. As a result, within two days, CCTV sent another letter saying that it would be a "marker" this year and that advertising fees would increase again.

Guo Xiaolan was in charge of the financial department, and Yang Xin went to discuss with him. Both of them felt that CCTV's bid was useless, so they could just continue to sign a regular advertising contract with CCTV.

Fortunately, Song Weiyang was prepared. Before leaving his hometown, he specifically instructed the office director Yang Dexi that any news about CCTV must be informed in order to wait for CCTV to be the king!

Anyone who is involved in the business world in China cannot not know the bidding king, and even the winning bids of the first two bidding kings can be memorized. The winning bid price of the first bid was 30 million and then added the last number "long-term"; the bottom price of the second bidding king is better remembered, 6666!

The benefits brought by CCTV's bidding king can be reflected intuitively with data.

Historically, after winning the CCTV bid, the sales of Kongfu Banquet Wine, which had an annual sales of less than 200 million yuan, soared to more than 900 million yuan in the second year, directly increasing by five times! As soon as the advertisement was released, dealers from all over the country needed to queue up at the door of the winery for a month to get the goods.

Canned food and iced tea are not suitable for winning the bidding king, but liquor has high profit margins and high market potential. It is born to be a chaser of the bidding king!

Song Weiyang immediately called his elder brother and asked him to fly to the capital quickly because it was too late to take the train.

Song Weiyang also asked for leave. He was not going to bid, but wanted to take the opportunity to establish a good relationship with the director of CCTV's advertising department.

In the 1980s, it was difficult to fly. In big cities like Shenghai, there were only three flights all day, and they often couldn't buy tickets even if they had money. By 1994, although the number of flights per day increased to hundreds, it seemed that it was rare to spread across all routes, and it was still difficult to buy air tickets in a hurry.

In order to hurry, Song Weiyang called Chen Tao directly and asked her to find the ticket office director of the airport. He stuffed 1,000 yuan to help book the fastest air ticket.

There is only one airport ticket room in Shenghai. The ticket office director usually has 3 to 5 air tickets to cope with special circumstances. There are two or three air tickets in the hands of the on-duty leader, specifically for senior leaders to spare. In theory, these air tickets are non-sale items and must be vacant there, but the ticket office director often sells them himself.

When we arrived at the airport, Song Weiyang called the ticket office director by phone: "Hello, Director Chen, I am Song Weiyang of Xifeng Company. Yes, I booked a ticket to Beijing."

Director Chen's voice came from the phone: "Boss Song, I'll give you a number. You can get the ticket with the number and go to the ticket window. Remember, the number is 'Love Go', 'Go'32'Sharp'."

What the hell?

Song Weiyang was a little confused with the paper and pen, and confirmed: "Director Chen, is it two vertical and one horizontal?"

"Yes, yes, that's the one who loves to go," said Director Chen.

"The 'hook' and 'sting' are the ticks and ticks in playing cards?" Song Weiyang asked again.

"Yes, yes," Director Chen exclaimed, "It's still Boss Song who is educated. Last time I had a rustic hat to book tickets, I told him 'hook', and he insisted on remembering it as 'yes', and he called back and forth for a whole morning to figure it out."

Song Weiyang is crazy about sweating, isn’t it just a hook?

When he arrived at the ticket window, Song Weiyang reported the number "hj32a". The ticket seller quickly issued the ticket, and it was written all in hand, just like a fake ticket.

After waiting for a while on the plane, Song Weiyang found his seat, surrounded by a middle-aged uncle.

Song Weiyang took out the book "The Reality of Social Construction". Before he opened it, he heard the middle-aged uncle say, "Fudan graduate student?"

The book cover has the label of Fudan Library, and it is normal to be recognized. Song Weiyang replied: "A junior high school student."

"I read the original English version in my freshman year. Nowadays, the students are so amazing." The middle-aged uncle sighed.

Song Weiyang asked: "Uncle also came from Fudan?"

The middle-aged uncle smiled and said, "Term 79."

"The third old man," Song Weiyang was in awe, "he has become a big boss now, right?"

"Working in the municipal party committee, I don't have the courage to go into business," the middle-aged uncle seemed to be very happy to meet alumni and took the initiative to say, "Do you know about Fudan Poetry Society? I am the first president of the Poetry Society."

"It turns out that it is Senior Xu, who is disrespectful, disrespectful!" Song Weiyang immediately shook hands.

Until now, Xu Demin's deeds are still circulating in Fudan. The first president of Fudan Poetry Society and the vice president of the student union for two consecutive terms. During his time, he edited the collection of college students' poetry and sold 100,000 copies. After graduation, he stayed at school and worked as a teacher for several years. Later, he was transferred to work in the municipal party committee. His current identity is an official, poet, painter, and photographer. He occasionally returns to his alma mater to give several speeches.

This relationship must be grasped. Making friends with Xu Demin is equivalent to making friends with Shenghai’s official cultural circle. He is the participant and general contact person of Shenghai’s cultural development strategy.

Unfortunately, Song Weiyang is not a cultural industry, otherwise, Xu Demin would be enough to make a fortune.

"Senior Xu, this is my business card." Song Weiyang sent out his first business card in the past six months.

Xu Demin was a little funny at first, but he actually sent a business card for the freshman, but he quickly put away his smile and said in surprise: "Song Weiyang, Chairman Xifeng?"

Song Weiyang smiled and said, "It turns out that Senior Xu knows me too, it's such an honor."

"I am engaged in cultural and ideological propaganda work," Xu Demin shook his head and smiled bitterly, "The anti-Japanese war manifesto you issued half a year ago in Shenghai was also responding to, but it gave me a headache for a while, and xenophobic thoughts are not easy to guide."

"It's causing trouble for the seniors." Song Weiyang said.

"Haha, no trouble," Xu Demin smiled, "When I was in college, my mind was more radical than you. It is a good thing for young people to have a sharp temper."

The two started chatting in a random way. This is the best thing for famous schools. If they could meet alumni, they would probably not want to communicate with him.

After the plane took off, Song Weiyang went to the toilet and came back to find Xu Demin holding "Ghost in the Atom" and watching it very happily.

"Seniors also like this kind of scientific books?" Song Weiyang asked.

"Look at it casually." Xu Demin smiled.

"A Brief History of Time", "God and the New Physics", "The Terrible Symmetry", "The Ghost in the Atom", "Praise of Cell Life", this book was published in China in 1992.

The publisher was afraid that he would not be able to sell it, so he only had 3,000 copies of the first print. He had been cold for two years and suddenly became popular this year.

No one would have thought that it was not scientists and science fiction enthusiasts that made this set of popular science books popular, but the result of active publicity by a large number of poets and painters.

At this time, poets and painters were real cultural pioneers, who dared to explore and accept new things, and used their own influence to promote the dissemination of new things and new ideas. It was precisely because of the propaganda of a large number of poets and painters that popular science books such as "A Brief History of Time" suddenly became popular in 1994 and became the dark horse in the book market in 1995, indirectly promoting the accelerated development of Chinese science fiction literature.

Among these books, Song Weiyang has only read "A Brief History of Time", and he immediately talked with Xu Demin about the Unmoved King Hawking.

Not long after, the flight attendant pushed the drinks over, including cola, juice, beer, white wine, red wine... and cigarettes!
Chapter completed!