Guiren, central Vietnam.

This is an unknown small town located on the coast. The per capita income is considered to be medium-sized in Vietnam. Workers in large Japanese-funded or Korean-funded factories can get more than 2,000 yuan per month, while the income of ordinary workers is only more than 1,000 yuan.

Vietnam is a country built on motorcycles, with a population of about 100 million, but the number of motorcycles reached 70 million. Almost every junior high school student who was in his seventies and teenagers wearing Audai and still in school had one.

Many Chinese people do not understand Southeast Asia and think that according to their economic development level, they should prefer cheap motorcycles.

But the facts are completely opposite. The Vietnamese people bought motorcycles in a flat range of more than 10,000 yuan.

Honda cubs, Fengye, PCB, Monkey, Yamaha Scimitar, these Japanese motorcycles, which cost more than 10,000 yuan, account for 90% of Vietnam's market share.

Why do Vietnam, which looks so barren, like to buy such expensive motorcycles?

The reason is actually very simple. As an underdeveloped country, motorcycles are not only a means of transportation for Vietnamese people, but also an important means of survival.

It is not like China. On hot days, you will get fainted by riding a bicycle and the bus system does not exist, so you must have a means of transportation to survive in Vietnam.

Vietnamese people go to and from get off work on motorcycles and pick up their children with motorcycles. Small businessmen have to use motorcycles to transport goods. If there is no motorcycle of excellent quality, their entire life will be completely paralyzed and they can do nothing.

There is no doubt that Vietnam is a huge market for motorcycle companies, and the most classic failure case of Chinese motorcycle companies is precisely what happened in Vietnam.

At the end of the last century, major motorcycle companies in China flocked to Vietnam, launching a devastating price war against Japanese manufacturers, directly drawing the motorcycle's flat range from more than 10,000 yuan to less than 4,000 yuan.

The price war started from Hanoi at the northernmost end, and continued to Hue at Hue, to Da Nang, to Nha Trang, to Saigon at the southernmost end, to Chin Yi and Phu Quoc Island.

The crazy price advantage is invincible, and domestic manufacturers are invincible, driving the market share of Japanese motorcycles from 90% to less than 30%!

However, the good times did not last long, and just as domestic manufacturers celebrated their occupation of the Vietnamese market, a reversal occurred.

Those cheap domestic motorcycles have been exposed to huge quality defects after riding for one to two years, resulting in the complaints of Vietnam. Domestic motorcycles and even all products from China have plummeted.

As the saying goes, "Hate the House and the Wuwu, driven by the utilitarian mentality, the dumping of cheap motorcycles into Vietnam was so serious that it was heartbreaking.

The Vietnamese who suffered losses because of buying cheap motorcycles have cursed all Chinese products to the point of being very popular. Until today, they have not yet completely turned over.

Japanese motorcycle companies took the opportunity to fuel the fire. They bought newspapers and radio stations, hyped up the inferior quality of Chinese goods, and guided them to attack and slander.

Building a market often requires many years of hard work, but collapse is just a matter of a moment.

Just as domestic motorcycle companies swept across Vietnam, within just two years, they were beaten back by Japanese manufacturers in shame, and lost from the north to the south, with no armor left!

China is a major country in the world that produces motorcycles and has long been ranked first in the world.

But to this day, when you go to Vietnam again, you can no longer find even a domestic motorcycle here.

What's even more terrifying is that the Vietnamese market's crushing defeat soon affected Laos, Cambodia, Thailand, Malaysia, Indonesia and the Philippines.

Domestic motorcycles not only withdrew from the Vietnamese market, but also returned from the entire Southeast Asia.

The classics of this crushing defeat have far-reaching impacts and bad reputation losses, which are enough to be written into textbooks.

Early in the morning, Ruan Chengyun rode his Honda cub and brought his daughter Ruan Yuxiang from his village to Guiren City.

Ruan Yuxiang is already fifteen years old and has become a graceful girl. She is going to go to high school seven kilometers away from home, so Ruan Chengyun plans to use the money she earned from working on a fishing boat in the past few years to buy her a motorcycle.

Ruan Chengyun brought 35 million Vietnamese dongs. This number is not an exaggeration, because the face value of the Vietnamese dong is too low. One yuan can be exchanged for more than 3300 Vietnamese dongs, while 35 million Vietnamese dongs are actually only equivalent to more than 10,000 yuan.

The father and daughter came directly to the street where they sold motorcycles.

On this narrow street, there are more than a dozen motorcycle shops, seven or eight parts shops, and several of them specialize in repairing motorcycles or operating used cars. Dozens of towns around them are all conducting motorcycle transactions here.

Ruan Chengyun was shocked as soon as he arrived here.

I don’t know when, more than a dozen new stores selling electric bicycles or electric motorcycles were opened on both sides of the street.

These specialty stores are very modern in decoration. In the huge glass doors, neatly arranged samples. Many exposed-dressed promotional girls are enthusiastically sending leaflets at the door. They set up stages and pose on them.

Ruan Chengyun was not embarrassed because those promotional girls were wearing too little, which was a Vietnamese feature.

Even if you order a plate of seafood and drink a bottle of beer at a roadside stall, there will be an exposed girl who promotes beer and comes to pour you wine.

Locals have long been used to it. Instead, it is very strange if there is no shop for long-legged promotion girls.

Ruan Chengyun took his daughter to take a look with curiosity.

He was immediately caught by the promotional girl and enthusiastically explained how advanced electric motorcycles are, which can save a lot of money compared to gasoline-burning motorcycles.

In front of his daughter, Ruan Chengyun was embarrassed to take advantage of these promotional girls, so she looked at the flyer seriously.

By this year, the degree of disgust of Vietnamese people towards Chinese goods has been greatly reduced.

Why?

Because small home appliance companies such as the Big Four and Midea have risen strongly.

They spread the world with well-made and powerful mobile phones and small appliances, causing an unprecedented huge sensation, and directly drove the powerful Samsung and Apple into the bottomless abyss.

Ruan Chengyun did not trust Chinese goods in the past, but since he changed to a Huawei phone, he was immediately shocked by the strength of this phone.

The high-resolution screen, lightning-like running speed, the photos taken are like oil paintings, and there is also wireless charging function. You will not lose power when you lie on the sofa and play all night.

"So amazing!"

Ruan Yuxiang exclaimed, her eyes widened and looked at the electric motorcycles on the promotional order.

It can actually run 200 kilometers on one charge, and is equipped with a 3,000w hub motor, with a maximum speed of 90 kilometers per hour. It consists of a 0-lithium battery. Its high-precision electronic control produced by Xingchen Technology still has 90% of the power after 1,500 cycles.

Although these indicators cannot be understood all of them for Ruan Chengyun, who has a low education level, he can understand the energy consumption indicators, 200 kilometers of electricity, and according to the electricity price in Vietnam, it is only 2 yuan per hundred kilometers.

His Honda baby beast is already extremely fuel-efficient in motorcycles, with fuel consumption of four liters for 200 kilometers, equivalent to 16 yuan for 100 kilometers.

In addition to gasoline, motorcycles also consume engine oil and replace various filter consumables. These electric motorcycles do not need them, which can save a lot of money!

Ruan Chengyun proposed a test drive, and the promotion girl agreed without hesitation and pushed him a pedal-shaped luxury electric motorcycle with sixteen-inch wheels.

Ruan Chengyun put his daughter and his Honda cub in the store, and then rode an electric motorcycle on the street for about a kilometer.

When he returned to the store, Ruan Chengyun frowned, as if he was shocked by the performance of the car. He asked his daughter to try it too.

After a while, Ruan Yuxiang came back and praised the performance of the car.

Vietnamese girls started riding motorcycles at a very young age, so as soon as Ruan Yuxiang got on the car and twisted the electric door, she immediately discovered the beauty of electric motorcycles.

The car body is light, smooth, no vibration, no noise, extremely strong torque, full of pushback, which is completely different from the performance of an internal combustion engine.

This is the advantage of the motor. All torque explodes instantly, and the internal combustion engine needs to reach a certain speed to fully release torque.

Ruan Chengyun asked about the price and found that it was a bit expensive, costing 13,000 yuan, which he could not afford.

The promotional girl immediately recommended a lightweight electric motorcycle that is more suitable for girls to ride.

This time, domestic manufacturers have brought a complete range of products, from electric bicycles worth less than 2,000 yuan to high-power electric motorcycles worth tens of thousands of yuan.

Moreover, under Luo Jia's strict requirements, these products are of very good quality and have a modern design. There is no trace of the strong copycat atmosphere of the past.

Ruan Chengyun finally decided to buy her daughter an electric motorcycle worth 7,000 yuan. The car naturally has a range of less than 200 kilometers, only about 80 kilometers.

But the journey of my daughter to school is only about ten kilometers, and occasionally going to farther places is enough for eighty kilometers.

The father and daughter rushed back to the village excitedly and were immediately watched by men, women, young and old in the village.

Ruan Chengyun was very excited and told the advantages of the promotional girl telling him to the villagers.

Cheap, durable, cost-saving, lightweight, and two charging modes: fast-pull and wireless slow charging.

The villagers listened excitedly, and then everyone came to try to ride a lap and found that the electric motorcycle was indeed easy to use. Although the motor was not big, the torque was very strong, and it was very smooth to ride.

Saving money is even more amazing. Buying an electric motorcycle is not cheap. The key is to use it cheaply, which is only two cents per kilometer. For Vietnamese people with very low average income, this price is really very yòu huò.

If you ride an electric motorcycle, you can save hundreds of yuan in gasoline every year. If you ride it for a few years, you can save money from a motorcycle.

As for whether to trust Chinese goods, this is no longer a problem.

Through the efforts of Star Technology, the four giants, and those small home appliance manufacturers, they finally brought back the reputation they had lost.

Almost all the people in the village use Chinese mobile phones, which are of great quality.

So they think there should be no problem with the electric motorcycles produced in China.

After all, these motorcycles are also equipped with Xingchen Technology's wireless charging module. Xingchen Technology is not only famous in China, but also a top-notch golden sign in the world.

I have to say that Luo Jia's strategy is still very correct. As long as he gets on his boat, anyone who dares to cut corners will kick him down directly.

This time, Chinese manufacturers made a comeback in Vietnam, which was once defeated by miserably, because they were not price, but quality and technology.

As for the Chinese manufacturers' playing style, it is a typical wolf-pack tactic!

Luo Jiaming clearly told everyone that in the future, only three to five families will stay, and the rest will be eliminated.

Every partner of Star Technology must be a strong man who has passed the cruel test of the market.

In this way, can domestic manufacturers not fight to the death?

Now they all show their magical powers across the sea, making crazy efforts in research and development, quality, marketing, and all aspects, and want to become the last strong man to stay.

Their first market to focus on is Southeast Asia, which is closest to China.

Back then, they suffered a historic defeat in Southeast Asia, abandoned their armor and withdrew in shame.

Now, with the help of Star Technology, they are making a comeback and want to win this market again!
Chapter completed!