Chapter 156, let's go together(1/3)
Looking at the "Swallow Feeding" in the movie, the lingering appearance is as hard to part with He Shuhuan and Lu Yiping's "I Love You" in "Deep Love" in "Down and Rain".
There were a lot of sounds that shouldn't have in the video hall.
Especially the intermittent female voice behind it surprised Lin Yi. He was not surprised that the weather was wrong, but that the voice was somewhat familiar.
Seizing an opportunity, with the help of the flashing light on the screen, Lin Yi turned around and saw an incredible face. Mu Jiajia, the woman snuggling in a man's arms, isn't Han Xiaowei's wife?
Seeing the pair of big hands squeezing in front of her through her clothes, I realized that this man had changed, not the gold necklace, the dead fish eyes of the gold ring.
Chaos, Lin Yi, who was correct, only had this word in his mind. Men are chaotic and women are chaotic.
When he came out of the video hall, the Sun had already gone to date the Moon sister. In the fluttering evening breeze, Liu Hui, who was walking silently on the street, suddenly woke up from the movie.
He said with unsatisfactory feelings: "If you go to the cinema, you will not be able to see this good movie."
Lin Yi deeply agrees with this. Everyone understands the street culture. As long as you wait, midnight will come, all kinds of films in the island country will be presented. For the private owners of these video halls, as long as they make money, it doesn’t matter whether they are illegal or not.
However, there is one thing that although "Sex Venus" has many eighteen prohibitions, it is still a rare art film, which makes Liu Hui, who is also a writer, feels a little spiritual.
For dinner, the two of them ate on the street, and Lin Yi ordered a plate of white-cut chicken.
Liu Hui was very excited and ordered white shrimp, winter melon cup, and cucumber soup.
After ordering, she said, "I'm in a good mood today, I need a good meal."
Finally, he raised his eyes and said with a smile: "Mr. Sigh, I have no money."
This is a typical lies with your eyes open. When I first bought soda, Lin Yi saw that she had a zero ticket and did not point it out. He spread his hands and said, "Let's seize the debts here together to work and pay off his debts."
The store is not big, a little old, and even the corners of the house emit a smell of mold. But it is undeniable that the food tastes so good. The two of them were busy eating, and no one paid attention to each other.
After a while, I had almost finished eating. Listening to Sun Yue's "I wish you peace" on the black and white TV, Liu Hui said sadly: "I'm graduated and I'm leaving."
Lin Yi didn't say anything, and picked her the first chopstick dish since she met, which was also the last chopstick dish to say goodbye.
And in the long life after that, we may still meet each other in the vast sea of people, and may never see each other again.
Looking at the white cut chicken pieces in the white porcelain bowl, Liu Hui flipped them with chopsticks a few times, but finally didn't eat them. He looked at Lin Yi for a while, then got up neatly and left.
When he got outside, Lin Yi found that the direction was wrong: "I've gone backwards, a stingy woman."
Liu Hui stopped and looked up slightly, and said formally: "Mr. Sneak, I didn't go back, my family is right in front."
Lin Yi: “…”
The woman is gone.
Lin Yi also turned around and walked back, thinking in his heart that he had seen unreliable people, but he didn't feel that it was so unreliable. But after walking more than a hundred meters, he felt something was wrong. Isn't Liu Hui from Southern Jiangsu?
Turning around and looking back along the bustling crowd, there was no trace of her.
But I didn't know that in the new house on the third floor of the street, Liu Hui stood by the window and saw all this. Looking at Lin Yi there, she suddenly realized that she raised her camera.
With a click, the screen was frozen.
Well, I was fooled, Lin Yi returned to his original place. He was too lazy to continue looking for someone if he couldn't see him. He raised his hand and called him "China University of China" and left quickly.
The final exam is coming again. In addition to making meals for him regularly on Fridays, Zou Yanxia usually stays with Leng Xiu and Jin Yeon, either staying on the second floor of the bookstore or reviewing in the school’s rental house.
...
At the end of the month, the VCD transcript in June was roughly released. Aido still ranked first after April and May, and the monthly sales reached an outrageous 200,000 units;
The BBK vcd has only 118,000 units in a single month; 93,000 units in new science and technology; and more than 50,000 units in the Great Ba Wang.
Brands such as Qisheng, Pioneer, Changhong, Sanyo, Panda, Wanlida, and Plum Blossom combination are also well-known and follow closely.
The entire June vcd market capacity reached 780,000 units, and the number of vcd brands on the market officially exceeded 1,000.
The atmosphere in the conference room was a bit suffocating. Everyone followed Lin Yi's page-turning sound, and the hearts of the attendees also jumped.
After reading the financial statements and the monthly summary report, Lin Yi, who had his index finger hit the table, looked up, and glanced over everyone one by one with a calm expression, and said a few words in an empty voice: "200,000."
Aido's sales volume of 200,000 yuan per month was heavy in everyone's hearts. Although he knew that the other party had a promotional transaction volume, he could not deny his market share. If it was properly managed, it could be completely transformed into an advantage. Haier refrigerators, which were in front of him, are a tangible example.
After pondering for a while, Lin Yi looked at Jiang Hua: "After Aido snatched so much of our market share, I heard that I was going north to fight Xinke in the big market in East China. Is the time determined?"
"On July 7, I have backups of the transcripts of Aido's meeting."
Jiang Hua has always been proud of the collection of market information and followed Lin Yi's instructions: Don't be stingy if you can use money to open the way.
Lin Yi fell into deep thought again and asked: "For three months, in order to win a large market share in South China and Central South China, and to catch up with our BBK Electronics market position, I have paid a price of 160 million yuan by losing money.
With the previous huge investment of 80 million CCTV advertising, it should be that the ammunition and food are exhausted. Why do you have money to go north and fight with Xinke?”
Jiang Hua glanced at the document and explained: "Aido is also studying the deposit system of the sales unit, requiring each supplier to pay a deposit ranging from 5 million to 10 million, and has raised a huge amount of cash of about 300 million yuan for this."
Boss Hu learned quickly and asked the supplier to pay a deposit ranging from 1 million to 3 million, but he didn't expect the other party to be even more ruthless.
The problem is, I have money on BBK, where do I put all this money as a reserve fund? But you don’t have money, but you still dare to squander it.
It would be fine if no one broke this huge hole. After all, many companies are doing things like borrowing chickens to lay eggs, but few people dare to do this to achieve this without leaving any room for anything.
If it is pierced, Lin Yi can even imagine the end.
"You are now working on two things. The first thing is to continue to communicate with Xinke and temporarily form a strategic alliance.
Second, although Aido is now strong and aggressive, his foundation is not strong after all. Let’s show weakness first. When it and Xinke make a life-and-death market in the East China market, the lost land in South China and Central South China has been occupied for so long, and it is time to take it back."
Although the sales of BBK vcd are increasing day by day, in terms of market percentage, it is not that high.
A large part of this is caused by Aidu's loss-making price war.
After leaving the big conference room, the two turned around and entered the office next door. Seeing her close the door with her backhand, Lin Yi asked softly: "It's July soon, how are you going to prepare?"
Upon hearing this, Jiang Hua nodded cautiously: "Aido has begun to experience cash flow difficulties.
The deposit raised by Boss Hu from local dealers is used to repay the debts of various suppliers and television, newspapers and other media.
For example, for the supplier of vcd accessories, the supplier of promotional four-piece sets, and the supplier of video discs and CDs, I have a rough figure here for every expenditure."
Jiang Hua's actions made Lin Yi very satisfied. He sat down, took a sip of tea and signaled her to continue.
Jiang Hua sat opposite, sorted out his thoughts and said, "Mr. Lin asked me to investigate the people and things around Aido and Boss Hu in detail, and there were really great gains."
Lin Yi pretended to be unexpectedly "oh", then took the materials he handed over and looked at.
This material mainly introduces Chen Dibei.
This is a veteran who paid 2,000 yuan each with Boss Hu to start a business, but at this time it smelled like he was kicked away by Boss Hu.
First of all, Aido's finance is managed by Ms. Lin, the secretary and assistant to the president of Boss Hu; secondly, Chen Dibei is completely abandoned in the equity settings of many branches, and claims to carry out a "property rights revolution", which is unbearable for the latter.
Boss Hu was even so confused that he rented out the brand to another company in exchange for 5 million yuan of working capital. This company could invest in the VCD market under the brand Aido, and he did not discuss this with Chen Dibei. This was the direct fuse of the outbreak of the conflict between Boss Hu and Chen Dibei.
…
Lin Yi shook the information in his hand and asked Jiang Hua: "Have your people ever contacted Chen Dibei?"
"I have had a secret contact," Jiang Hua nodded, and then said: "He is the same age as Boss Hu. It should be said that they have never blushed until 1995. They have been like brothers for many years.
He said that Boss Hu loves electrical repair and once went to an electrical repair class in Jiangmen to study. He returned to his hometown, Minzhong Town, and set up an electrical repair shop. If he couldn't continue, he came to Dongsheng again. When Boss Hu went to Dongsheng Town for the third time, he felt that there were too few opportunities for repairs to develop, so he proposed to set up a factory with Chen Dibei.
At that time, Chen Dibei was selling in a factory and earned several thousand yuan, because it took two people to start a factory, and Boss Hu had no money. Chen Dibei raised 4,000 yuan and founded the "Yitong Electronic Parts Factory" together. It is half of the shares of one person, not as the outside world said that each of them paid 2,000 yuan each.
In 1995, Zhongshan Aidu Electronics Co., Ltd. was established, with Chen Dibei as the legal person and Boss Hu as the general manager. By March 1996, after paying off the loan of tens of millions of yuan, the company's legal person was changed to Boss Hu, renamed Guangdong Province Aidu, and the registered capital was also increased to 20 million yuan."
Speaking of this, Jiang Hua whispered: "For this reason, Chen Dibei is very dissatisfied with Boss Hu's behavior. At the same time, he also believed that after the love has become more powerful, Boss Hu was a little overly vain and overly vain. The praise from the outside world has greatly changed Boss Hu's mentality and further affected the capriciousness of decision-making.
The two have been quarreling over their business strategies in the past few months.”
"Oh?" Lin Yi suddenly became interested and asked with the handrail attached to it: "Why is it noisy? Let's listen in detail."
"The main contradiction is concentrated in advertising and business management."
Jiang Hua glanced at the door and said that Chen Dibei advocated controlling advertising expenditure costs and should regulate the amount of advertising expenditure to between 5% and 8% of the operating volume.
At the same time, Chen Dibei advocates spending more money and energy on technical research and development and team polishing.
These two strategies are very different from Boss Hu's proposal. The latter believes that Aido VCD has no technological content, and it can even be said that the technology is very rough. The chip is made of Philips in the Netherlands, the movement is from Sony in Japan, and the spare parts are from various domestic manufacturers. Aido VCD is just a complete assembly brand.
Everyone is fighting a price war, and the real beneficiary is actually these foreign chip companies. So Boss Hu insists that Aiduo starts with advertising and hitting cars, and competes at low prices. Without large-scale advertising and promotional activities, it is difficult to maintain the rapid growth of Aiduo vcd.
At the same time, Boss Hu is also preparing to follow us. He is organizing multiple product projects, such as telephone, television, speakers, etc..”
Speaking of this, Jiang Hua added a cup of tea to Lin Yi, and then said good news: "Due to the huge differences in business philosophy, Chen Dibei showed up with Boss Hu in May."
Lin Yi asked: "When is it going to happen? Refund the stock or split the family?"
"In early May, when Boss Hu was going to further engage in a price war, Chen Dibei felt that it was dangerous to lose money and earn publicity, and believed that Aido, who had been established for a while, did not have this foundation."
Lin Yi nodded and commented: "This is a smart person, and a pragmatic and sensible person. What's the result?"
"They talked several times. Chen Dibei told Boss Hu: Now we have differences in operation, management and investment, and it is difficult to meet. Your idea is to quickly grab land by any means, keep growing, and recover funds and then launch a circular attack.
And I think big does not mean strong. We should strengthen management now, but it is not consistent with your opinion. Since our thinking is not unified, there is no need to be on the same boat."
Chen Dibei proposed to withdraw his shares or Boss Hu and find a new industry to develop.
Boss Hu agreed and said: Then you can withdraw, and I will continue to manage Aido."
Jiang Hua continued, "The equity transfer agreement stipulates that Boss Hu promised to give Chen Beidi a breakup fee of 50 million yuan.
But after giving millions, there was no follow-up. Boss Hu even took away all the funds from Aido Company by transferring property."
To be continued...