On the phone, Su Wen conducted detailed analysis and predictions of overseas giants.

"Foreign supermarkets are rushing to land, just like our original expectations:

Due to the restrictions of policy pilot cities and consideration of urban consumption capacity, foreign-funded enterprises have selected their first stores in China in four first-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen.

These days, based on the analysis of domestic and foreign situations, I divided the main motivation for their entry into China into two factors:

On the one hand, foreign giants have experienced more than 30 years of development and have improved the operating model of chain supermarkets.

Overseas expansion is their only way to go when the local market is becoming saturated. Take Walmart as an example. Since the 1990s, it has been a period of rapid growth in its overseas stores.

On the other hand, as an emerging market, our country has huge population fosters huge consumption potential.

The tide of reform and opening up also provides huge space for future growth. At the same time, the operating capabilities of local state-owned supermarket companies are far behind those of foreign-funded giants, and the competition environment is relatively eased.

Therefore, foreign supermarket companies are ready to win…”

Listening to Su Wen's long and reasonable analysis on the phone, knowing himself and his enemy; Lin Yi on the phone also nodded frequently, and no matter how he looked at this woman, he was a treasure.

Looking back on my indifferent attitude at the beginning, I am a little lucky now, but I never thought I would pick up a golden lump and come back.

After listening for a long time, Lin Yi's right hand felt a little sore, so he changed his hand and said to her gently:

“Don’t be too anxious either.

In the same sentence, our current advantages are very obvious. Whether it is the depth of the industry or our positioning centered on big cities, it is worthy of gratitude now.

Although our shortcomings are also very obvious in terms of capital, technology and experience. But we can work hard and meticulously in the remaining "policy protection" time.

Do you know about the three major horse-drawn strategies of large supermarket chains, small membership stores and Mall that you just proposed? I was very excited when I heard this and wanted to build them all at once.

But I believe you are also very clear that it is not the best time to develop a small membership store; we also have to carefully measure the large shopping malls. If the plan is feasible, then do it.

I still say the same thing. Now is the time to compete for the market gap. Open supermarkets throughout Hunan, Guangdong and Jiangxi provinces as soon as possible. We are the most urgent and basic ones at present. Other projects need to wait..."

…

Lin Yi laughed and shook his head: Su Wen, a woman, is good at everything, smart enough, dried fruit; but the woman's worried personality is also very obvious.

Lin Yi knew that foreign capital entering the domestic retail industry is not useless. Their huge advantages will surely bring catfish effect to domestic companies, and it is also an opportunity to take off for the domestic retail market.

Put down the phone, look at the dark clouds lying across the sky through the window, and feel the storm and storm in the mid-winter thunder.

Lin Yi actually didn't have the calmness of "suffering Su Wen on the phone".

Like this woman, he was nervous, worried, anxious...

Just like when he was in the position of the center in his previous life, Lin Yi was also afraid and anxious when facing major projects in the future when he was in a meeting. But he would still calmly smile at the people in the meeting and say: I can do it.

Many things give people excitement and worry on the eve of success. But once they succeed, they will feel that the mistakes of the past are right, and a stinky fart will be promoted as a sacred scripture. So at this point, Lin Yi very much dislikes the so-called "Dad Ma".

It is said that the 1980s and 1990s were an era of anxiety rule. After returning, Lin Yi still felt uncertainty as if he had been developing in a huge, uncertain prosperity.

Every time you gain something, greater anxiety will be placed in front of you. It seems that the arguments of "the ignorant are fearless", "a newborn calf is not afraid of a tiger", and "the happiest thing is the happiest thing" are not self-comfortable.

Lin Yi, who stood in the window for a long time and was anxious by Su Wende, kept thinking: Now is a once-in-a-century era, opportunities are like loaches in the river, visible everywhere, but not easy to catch...

How to make a quick money? After thinking, Lin Yi still found sadly: it seems that futures and stocks are the easiest to obtain.

I have experienced ups and downs in this field. Sometimes when I look back, I feel how thrilling I was in the mystery at that time.

In other words, it is a kind of fear.

After thinking for a long time, Lin Yi sighed: Just do it, I will eventually have to follow the old path of my previous life, and I will not be able to protect the more than 11 million emergency backup funds in my pocket.

Speaking of stocks, Lin Yi immediately thought of the 1996-year-old Shen Technology.

It is not about the detailed trend chart of the stock Lin Yibei. It is the history of making a fortune told by a friend that he remembers it very deeply.

I remember that my friend took a glass of wine and lay half on the rattan chair, crossing his legs and saying:

“Recalling the decades of ups and downs that have been in the stock market.

To this day, I still miss the super market in 1996. What a hot era for the Chinese stock market. A large number of people have completed their original accumulation in that wave of market, including myself.

1996 was a major turning point in my life. That year, I chose to drop out of school, learned about the stock market, worked my first job, started my first company with my friends, and started a career of mingling.

That spring, I was still a sophomore year, and in the north, I chose to drop out of school for some reason. I didn’t find a job smoothly and was extremely bored, so I transferred my father’s account money and hang out with a cousin in the big room.

My cousin is the first generation of stock investors. He claims to have made a lot of money in the stock market. He works in the big room with a water bottle every day, and his face is full of redness. He is very famous in my relative circle. Although I didn’t know what the stock market was at that time, I still thought that his career was very noble, and basically thought that he worked hard for the happiness of the people.

It was not going well at first, but later, the recognized stock god B of the business department sitting next to us recommended two stocks to us: one is Northeast Electric and the other is Shenzhen Technology.

Our choice was very difficult. In desperation, I suggested choosing one for lottery draws. My cousin followed my advice. In the end, the result of the two lottery draws was Deep Technology, so I chose this vote without hesitation.

Lin Yi, do you know? At that time, when trading stocks, who knew how to value valuation? Most people listened to news, read newspapers, and guessed the tickets they bought.

That market is really unforgettable for me.

It was January, and it seemed that I bought Shenzhen Technology at around 3.8 yuan. Then the stock price soared, and in just a few trading days, it rose to 17 yuan.

I remember the day when the stock price soared to 17 yuan, my cousin sat there blankly, his eyes stagnant, and he sold all the stock without hesitation. At the same time, he also asked me to clear the position, then brought his big water cup and newspaper, and pulled me out of the big house.

My impression is that after we cleared, Shenzhen Technology soared to nearly 70 yuan, the increase was 18 times that of terrifying. Do you know how I was at that time?"

As he said that, the old friend took a sip of wine and sighed. Lin Yi didn't know whether he was glad that he made a big profit in the stock market or regretted that he had left too early.

Or both.

Lin Yi was deeply touched by what his old friend continued to say after that:

He said: "Later, my cousin sold his household and stopped talking about the stock market. Instead, he entered the industrial field and started a company. After a few years, he actually lived in a luxury BMW with five or six people. That was what happened later.

After losing my enlightenment teacher, I left that market and soon left that city. I went to the south with my friends to open a bag company and went bankrupt.

Then I found a small advertisement on the roadside telephone pole, got a fake education, started to compete wildly, worked, learned stock trading, continued to open a company, hang out with the stage of life and stocks, and gradually lost contact with my cousin.

It was not until last year that I passed by that city and killed two bottles of Maotai with my cousin at a street stall called Jingba Road Night Market that he told the truth.

He entered the market in 1993, and Shen Technology has been in a loss before that time in 1996. Shen Technology, which has soared several times, only brought him 50% of its total assets in four years."

Speaking of this, the old friend took a sip with fear, shook his head and complained to Lin Yi: "What do you think of this? It's such a fucking life. I've been superstitious for most of my life. If I had to tell me the truth earlier, I would definitely not touch stocks again."

At that time, Lin Yi also sipped his wine and smiled and joked: "If you don't touch stocks, you won't know me anymore. How can you have the friendship that you have been working hard for years?"

The other party laughed: "That's what he said..."

Later, my old friend continued: "Mr. B, the stock god who recommended stocks to us, actually worked in my cousin's company. He served as a companion for dinner that day.

When we heard us talking about the market in 1996, he was gnawing a duck head, and his eyes suddenly flashed a light, but immediately returned to gloom and continued to conquer the duck head.

The stock god was wiped out in the later bear market, and he began his working career and bid farewell to the stock market."

…

"Deep Technology" and "Super Market in 1996", Lin Yi muttered to himself in front of the window. This monster stock is famous in stock history. He has heard of it more than once, but that old friend deepened his indelible impression.

Of course, in addition to deep technology, Lin Yi is also unforgettable to Changhong of Shudu.

"It seems that you have to prepare when you go back." Lin Yi finally made up his mind. The funding constraints are too great now. If he had more than 50 million, he could do a lot of more things.

The next day, Lin Yi, Zhao Shusheng, Guan Ping, Tong Mingsheng and others were eating "Qifengdu Fish Meal". The family came over. It seemed that they had received a court summons. Faced with this lawsuit, they also knew that they had no chance of winning after being abandoned by their master.

This man looked like a bald man in his forties. He first stood aside and begged Tong Mingsheng to show his hand. The latter looked at Lin Yi and Zhao Shusheng who had no movement, and then said directly: "Do you know what's wrong? I tell you, you're too self-righteous."

As he said that, Tong Mingsheng waved his hand in disgust and told him to walk away.

But the other party finally found him, so why did he leave so quickly? He continued to say soft words with shameless face, but Tong Mingsheng ignored him at all.

Suddenly he felt that Zhao Shusheng next to him had a familiar face, and he had seen it somewhere, as if Tong Mingsheng was following him when he walked.

So Bald head quickly moved and said nice things to Zhao Shusheng, who smiled and said, "You have found the wrong person, this is the boss."

Seeing Zhao Shusheng pointing at Lin Yi, Bading was puzzled. Is this young man the boss? But when he saw the order of the seats on the table, he didn't realize that he believed it.

So he became cruel and played the sympathy card at Lin Yi again.

For example, there are old people and young people at home; they were confused and believed in slander, and later they said that they were uneducated and had a shallow family background, and were threatened; a lot of Balabala...

Lin Yi happily finished the fish meal, took the tissue handed over by Tong Mingsheng, wiped his mouth, and found that there was a lot of red oil, so he folded it and wiped it a few more times.

Finally, I felt it was clean and patted my palms gently, turned my head and looked at the bald head and said, "Do you lack toothpaste and toothbrush at home? How long has it been since you rinsed your mouth? Your mouth is too smelly."

After saying that, he still stood up happily, ignoring the anger of the other party clenching his fists with both hands, stretched out his hand and pushed it away and said, "If you make a mistake, you must admit it. If you are beaten, you must stand attentively. Don't live for decades in vain."

Lin Yi is not a bad person, but he doesn't think he is a saint. As the saying goes, "Buddha fights for a stick of incense, and people live in one breath." If you are helpless to the big man and have to show your demeanor to such villains, then why are you still alive?

When it comes to advance, when it comes to retreat, don’t look for trouble, and don’t be afraid of trouble. Although it seems inconsistent, this is the philosophy of life.

Regarding this person’s handling, Lin Yi only said: Through legal means, you must not lose any point.

Don’t say you are bullying and bullying; don’t let the people behind you laugh at it and think you are easy to bully.

Before leaving Chen City, Lin Yi asked, "Are those three commercial buildings still there?" Tong Mingsheng replied, "It's still there."

Then he explained: More than 20 million is not a small amount of money. What’s wrong with having money? If you buy a building, you have to pick up the dishes of hundreds of laid-off workers, which is not cost-effective.

Lin Yi asked Zhao Shusheng next to him what he thought, and the latter shook his head and said, "With this money, we can open many branches in municipal-level cities below Xiaoxiang. Even if we can get a few flagship stores in the provincial capital, there are almost half of the mass sales stores like the Special Administrative Region."

Lin Yi also thought it made sense. If everyone had a business vision like Su Wen and had their own foresight, they would have appeared on the market at all.

However, he also knew that in a while, with the changes in the overall environment and policies, many smart people would still notice their business opportunities.

After a walk around Wuling Square and looking at these three buildings, Lin Yi thought to himself, I hope it will be too late next year.
To be continued...