It is a coincidence that Bubugao Electronics is looking for Jinggangshan to endorse this time.

There is a neighbor in Jinggangshan who happened to be the CCTV advertising agent whom Tang Mu worked hard to solve the problem.

It was because of his connections that Tang Mucai and Jinggangshan had a relationship.

At first, the other party's purpose was very simple, and he wanted to sell the song "I only have you in my eyes" to BBK Electronics for promotional purposes.

At that time, Tang Mu also said, "It's useless to just give me a tape, we don't sell tapes..."

After dinner, he returned to the company. After drinking some more wine, Tang Mu reported to Lin Yi about his daily situation:

"I encountered a wonderful thing today, and a singer actually sold me a tape. I was so funny at that time that we, BBK Electronics, had our own "only" song, and we wanted to make a fortune."

"Who?" Lin Yi asked curiously on the other end of the phone.

"Jinggangshan, I want to sell the song "I only have you in my eyes" to us."

When Lin Yi heard this name, he thought: It seems that domestic celebrity endorsements are not popular yet. If the VCD industry is the first to find celebrity endorsements, it would be considered a big deal.

Later, Lin Yi spent a lot of effort to check the endorsement of domestic celebrities, but it was surprisingly less. Considering that Jinggangshan is quite famous, he suddenly felt that it might be a great trick to use it well.

So overnight, Lin Yi made a warm, passionate and innovative advertising and marketing plan and overall cooperation plan based on the market positioning of BBK VCD and combined with the image of Jinggangshan.

For this reason, Lin Yi specially called Tang Mu and gave him a task: we can buy his tape.

But there is a requirement, that is, the other party has to endorse us and cooperate with thirty events.

This activity is not just a simple appearance. It also requires the promotion of BBK Electronics to go to various cities to sing, sign, and give away tapes on site.

Faced with Tang Mu's invitation, Jing Gangshan agreed without hesitation.

He even went to Shao City to sign an advertising endorsement contract with Bubugao Electronics. Compared with the endorsement fees of millions or tens of millions of yuan in later generations, the endorsement amount of more than 100,000 yuan can only be considered a drizzle.

Lin Yi still remembers the scene of signing the contract. After reading the contract, Jing Gangshan signed it neatly, which made him see the other party’s energy and feel that he was looking for the wrong person.

On the 12th, Lin Yi, who had been flying a day in advance, and Wu Jingxiu and his group arrived at Yangcheng Railway Station early.

There were more than a hundred trucks coming together, each with banners hanging on both sides of the truck: BBK vcd…

Lin Yi probably paid attention and found that the trucks had different brands, including imported ones and domestic ones. The colors were also colorful, and there was no sign of organizational arrangement at all. Naturally...

Compared with the orderly trucks lined up in a long queue, the two hundred people who came to the scene were full of postures. There were cameras hanging on their chests, carrying cameras, and even holding a microphone in one hand and a camera behind them.

There are many different ways, and there are different ways.

However, at today's railway station, the protagonist is not a truck or a reporter, but a crowd of citizens gathered from Yangcheng and the surrounding areas.

Everyone has heard that there are big stars coming, but they are still big names on CCTV. It was only two o'clock in the afternoon that five or six thousand people had already arrived.

And more and more people will come...

This lively scene, the guy, shocked the station police and kept reporting to his superiors. Sometimes he said that the police were not strong enough to ask for support, sometimes he said that many more groups of people came and some were exposed...

Wu Jingxiu looked at the scene that was a bit beyond imagination and was shocked: "Is it a bit too much for publicity? It's so scary..."

"How did you promote it?" Lin Yi also lamented this big scene, thinking in his heart that if Jinggangshan can perform better later, he will be able to fully consolidate the status of this "first-line male singer" in today's unprecedented appeal. It is inevitable that he will be famous in history.

"How else can I promote it? It's actually very simple. There are only a few influential newspapers and TV stations in one place. Everyone has advertising cooperation. They call each other, get together, chat, study activities, discuss entry points, how to highlight the brand, and how to operate it into public welfare activities and hot events.

Then I will give away the bonus when I drink tea and eat. That's it, it's quite easy and effective."

As he said that, Wu Jingxiu deliberately shook her ponytail, looking so relaxed that she choked Lin Yi so hard that she didn't know how to answer.

Although it is easy to say, the process is just that. But if it is really that simple, there will be a ghost, and you are a professional at least.

Of course Lin Yi knew that she did it on purpose, and her purpose was very clear, so she almost told Lin Yi to praise her. If she said, "You are better than Jiang Hua", then she could go to heaven...

"Go and get me a bottle of water." Lin Yi just said he was a little thirsty, which made Wu Jingxiu look reluctant and slowly. Fortunately, her assistant was sensible and hurriedly brought a few bottles of water.

After four o'clock in the afternoon, the train that was delaying twice finally drove towards the station in a whistle.

The products of more than 50 cars are 2,000 tons.

This scene with a full burst of shock also scared the reporters who were prepared. They rushed up like a rush, lowering their heads and pressing the shutter with a "kaka" click.

At this time, every passerby will open his mouth in surprise, and every citizen gathered here is a bag. When the train slowly stops at the Yangcheng Railway Station, the crowded people and the crowded pick-up trucks, the picture they form has formed the greatest visual impact and spiritual shock in their lives...

Feeling the unprecedentedly warm atmosphere, Lin Yi had a professional sense of smell: perhaps in this short moment, the BBK VCD brand instantly condensed into a divine character.

Just as he planned before: luck is extremely powerful, creating extraordinary momentum, and creating extraordinary careers.

With an unintentional measure, we can achieve the purpose that can be seen everywhere and known to everyone, and achieve the ultimate goal of marketing.

"Mr. Lin, I really admire you." Wu Jingxiu was also shocked by the grand scheme in front of her. For more than half a year, she finally verbally relaxed to Lin Yi once.

"I admire you?" Lin Yi hummed and said in a sloppy tone: "I'm going wherever I go."

This time Wu Jingxiu just glanced at him and rarely spoke back.

With the time being, when BBK VCD had almost unloaded about 5,000 units, Jinggangshan appeared in time on the stage that had been set up by Yangcheng Railway Station in a long time, surrounded by a group of people.

As soon as it appeared, the scene was like a locust passing through the border, and it suddenly went crazy.

Screaming, screaming, oh...oh...oh...shaking his head wildly, these people didn't know why they were so excited.

I saw Jinggangshan wearing white clothes and red belts, who had a red belt, first asked ok and interacted for a while. Then, as the background music sounded, he sang the first song "Back to Step" with full momentum.

…

There is justice in the world

There will always be rewards for your efforts

It's better to do it than to speak

Do the best

There is justice in the world

There will always be rewards for your efforts

It's better to do it than to speak

Do the best

BBK

…

Perhaps Lin Yi's publicity strategy was in place, and this song was bombarded by TV stations and radio stations for more than a month. At this time, Yangcheng Railway Station actually became a sea of ​​choruses.

Flashing neon lights, crossed colorful stage lights, and ubiquitous high-powered audio, waving arms in unison, Yangcheng Railway Station has a bit of the flavor of a concert in later generations...

The momentum is like a rainbow, the blood is surging...

"Awesome, these people sing better than me." Lin Yi was so happy today that most citizens actually sang "BBK".

"This song is catchy, and you will be stupid if you can't learn it." Wu Jingxiu, who recovered, didn't want Lin Yi to be too proud, so she pushed her mouth again.

However, I admire Lin Yi a little more, and I commented in my heart: Not only are there good ideas, but there is a pattern, but I can also see far.

Suddenly, she sighed in her heart, because she suddenly realized that she seemed to have a sense of belonging to BBK.

The thought of inexplicable annoyed her a little, but she couldn't get rid of it, so she simply stopped staying with Lin Yi and went outside to take over the power of in charge.

Lin Yi did not stay until the end and left when Jinggangshan was signing in without any help.

The next morning, when Lin Yi opened his eyes, he found that the sky outside was already dark. He opened his mouth and yawned, then stretched out his right hand to the bedside table and touched the electronic watch.

I looked at it with half-squinted eyes and found that it was only 4:47, which was more than an hour earlier than usual.

At this time, Lin Yi, who had to lie on the bed, wanted to continue to sniff for a while, but found that he could not sleep.

…

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