Chapter 112 , Strategy
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Motion to Gong Min out first.
Lin Yi was in the seat and thought about Su Wen’s loan just now about “the question of renting or buying a store.”
Loans are not difficult for the current Bubugao Supermarket. After all, the local government has come to the platform for today's opening activities.
The main thing is to estimate the value and how much you borrow.
The two of them calculated that the loan of one million to one million and one million and a relatively good range.
However, the two have a big disagreement on the issue of "renting and buying".
In other words, Lin Yi and everyone had a big disagreement.
Everyone thinks that in the current situation of dominating the market, you should choose "renting". This can save money and be used for rapid expansion.
But from the perspective of later generations, Lin Yi had different views. Many large supermarkets later closed their stores because they were not competitive.
There is one very important helpless reality: with the surge in housing prices, the rents of stores in bustling areas are becoming more and more expensive, making them unable to bear it.
Many supermarkets that are barely doing business have very little left once they pay the rent.
What's more, when fighting price wars with competitors in the future, this is also a powerful tool, and your own territory can be consumed.
At the same time, it doesn’t matter how the supermarket business is. It’s just that the supermarket store itself, with the explosion of real estate, it is also a large fixed asset.
Lin Yi did some calculations in his mind: the money for buying a store now is cheaper than in a few years.
Whether it is the great opportunity for state-owned enterprise reform, there are some flaws to be picked up; or the store itself is now very cheap, the price it pays is acceptable in Lin Yi's opinion.
Because a few years later, with the rise of the real estate industry, I may not necessarily buy it if I want to.
By then, it was not just a matter of price, but also a matter of whether they were willing to sell it. At that time, there was no current policy on state-owned enterprise reform, and there was no good thing waiting to be picked up.
So, no matter what, in the subsequent expansion, you have to buy the store even if you slow down.
Besides, there are also health products that are constantly transfusions in, and the development speed will not be very slow...
At this point, Lin Yi's mentality gradually calmed down. He was in a good era. As long as he had vision, there was no money.
It opened for three days and maintained its first day's level for the next two days. Not only did it not decline, but it was rising steadily.
However, the four types of daily necessities sold at half price, and after the first day of fermentation, the whole city was already shocked.
The crowd that came from the news was completely beyond Lin Yi's imagination and beyond the imagination of everyone in BBK Supermarket.
At noon on the third day, Hou Fugui told him anxiously: It was only one o'clock in the afternoon, and the oil, rice and salt had been snatched away three times.
It puts a lot of logistical pressure.
At this time, Hou Fugui, who was sweating profusely, couldn't bear it anymore and asked Lin Yi and Su Wen for instructions: Should we continue? Should we suspend supply?
But Lin Yi and Su Wen still flatly rejected it.
Since you have already paid so much, you don’t have to worry about paying more, and you must have a beginning and an end.
At the same time, Lin Yi also asked Su Wen to send a signal to the outside world to relieve the pressure: in half a year, Bubugao Supermarket will open three to four stores in the provincial capital one after another, and you can continue to buy after you finish eating.
In fact, this was not Lin Yi's whim, but a preliminary conclusion drawn after discussion with Su Wen and others and investigation.
According to the current economic and population distribution of the provincial capital, it can accommodate up to 3 to 4 stores, and temporary saturation will occur.
If there are more, it will be relatively crowded and overlapping for the same brand.
As for the next batch of expansions, will it be three stores or four stores?
Lin Yi was not sure, and he had to do further market research before making the final decision.
After three days, Su Wen told him that the total sales of the four large supermarkets exceeded 11 million, and the difference was more than 100,000 to 12 million.
This gap of 100,000 is a pity for the BBK team to scream.
However, due to the strong intensity of the activities, the discounts and the fierce gifts, the total profit is almost over 1.9 million.
In this way, although the sales are very optimistic, the profit margin is less than 20%.
If this number is placed in later generations, it will undoubtedly be very optimistic.
But in this year, it has not even reached the passing line, which is a bit unsatisfactory.
The opening event ended. Judging from the initial intention, the purpose this time was to be achieved efficiently.
What made Lin Yi most happy was that BBK VCD had a significant sales growth in the provincial capital.
The brand "BBK" has made a good debut in front of the people of the provincial capital.
Lin Yi held a summary meeting, and there were three topics.
The first focus is the next step in store development, with 4 initial intentions.
There are 3 provincial capitals, and the other option is in Zhushi.
When Lin Yi demarcated the location of Zhushi, many people raised objections:
Why Zhushi, not Yueshi?
The reason is very strong. In terms of economic development, Yue City is not a little better than Zhu City. It is an important town in Xiaoxiang after the provincial capital.
However, Su Wen saw Lin Yi's unmoved eyes, staring at the map for a while, and then he understood a little.
"I support Mr. Lin's opinion. Although Zhu City is not as good as Yue City, it is also a hub and cannot be ignored.
It is related to the strategic direction of our company.
Looking at the three domestic economic circles, our Bubugao Supermarket is destined to develop southward.
Therefore, opening up the bridgehead of Chen City as soon as possible and continuing to go south is our general direction in the future.”
When everyone heard this, they glanced at the map and took a breath of air conditioning as Lin Yi and Su Wen both took a breath.
What ambition! These two people are so ambitious!
Everyone was stunned for a moment.
After solving the first issue, everyone focused on logistics.
In fact, the current logistics is not very complicated. Simply put, it is a transportation fleet.
But trucks are not cheap nowadays. Isn’t this a popular saying among the people: a car can be exchanged for a house in the capital.
"What do you think about the configuration of the fleet?"
As a management logistics company, Hou Fugui naturally became Lin Yi's first inquiry target.
"Seven or eight cars can almost meet our needs." Hou Fugui knew the theme of the meeting in advance, so he made a detailed list early, indicating the requirements and uses.
At this time, this number shocked everyone again, and everyone sat there silently calculated the price of the truck.
Not bad, after all, everyone looked at Lin Yi and Su Wen at the same time, wanting to hear how the two heads of the family solved this big guy.
"Can we buy second-hand ones for this car?" Su Wen's long breath was also stagnant when he saw the funding.
The establishment of this transport convoy is imminent, and it is unrealistic to escape. Otherwise, it will not only be seriously lagging behind the pace of expansion.
Just paying shipping costs every day is a considerable expense. That's why she came up with a compromise idea.
"Yes, as long as you can drive normally and function, there will be no big problem."
"Is there any good way for used cars?" Lin Yi also agreed with this plan.
"I'm not sure about this, I have to inquire about it." Hou Fugui was a little embarrassed about this issue. He usually kept wandering between suppliers and warehouses.
In the past, there were only one or two supermarkets. If you needed to purchase, you would just call an old acquaintance and say you wanted to purchase the goods. There was no need to pay attention to too many details.
But now with the expansion of scale and the regularization of management and systems, it is obvious that it is impossible to use the same old method.
"Why don't you leave it to me." Just as everyone was at a loss to find a way, Guan Ping spoke out in time.
Looking at Guan Ping, Lin Yi's eyes lit up and he suddenly remembered the "five thousand" ocean Santana.
It's simply incredible.
"Brother Guan, how much do you think can be done?" Lin Yi was also tactful and did not ask the source, but only asked the price.
"Is there any brand restrictions? How many new ones are needed?"
Guan Ping asked this question well. Everyone present suddenly felt hope and breathed a sigh of relief.
"There is no restrictions on the brand. If the imported car is better, it will not be less than 70% new, because we cannot change cars frequently." Seeing Mr. Lin's gaze moving over, Hou Fugui immediately said his request.
"I should be able to do it." Guan Ping estimated in his mind, looked at Lin Yi, but did not say the specific price.
Lin Yi understood it and tacitly did not mention money. Some things can be known without letting people know, but they will not let people know.
Su Wen nodded to the questioning eyes and skipped the topic of the car.
The third issue is also the core and most important focus of this meeting.
By this time, the participants held their breath and no one dared to lose the chain.
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