Chapter 186 Brother-in-law: You want to be a Bole
With the arrival of Zhao Yaxin and Zheng Li, Huang Hanwei asked about the situation of the companies they managed during this period, after understanding the general situation.
Huang Hanwei didn't say nonsense, and told them directly that the next plan could begin.
Huang Hanwei only has one requirement for this step, the fastest distribution and the fastest recovery of funds, and strive to ensure that it will not open for three years, and it will take three years to open for three years.
"Brother-in-law, I have no objection to this plan, but there is a big loophole in it, that is, ordinary people don't know our relationship with Uncle Zheng, but those who have some family background will know our relationship with Uncle Zheng, and you will also know that Zheng Li is Uncle Zheng's son. Will he..................?"
"That's it! It's okay. Those who can know can't do anything if they know it. At most, I'll feel wronged Ali and ask Uncle Zheng to deal with you Ali. Uncle Zheng doesn't know about this. It's just that Ali is dissatisfied with watching us make money and wants to get a share of the pie, so he can do these things.
Then we can let the reporters go and let them take pictures of all this, maybe we can still attract a wave of attention.
As for whether those people believe it or not, it is not our business at all!
As long as ordinary citizens get benefits, they can believe it.
After all, ordinary citizens will always buy our things, so we just need to let them believe it?
So, you understand!"
Facing Zhao Yaxin's question, Huang Hanwei nodded with satisfaction at her, then explained to them, and also taught them to find the consumption positioning of their products.
After all, the real consumer groups who do entertainment will never be the so-called experts and rich people, but will always be the most inconspicuous ordinary audiences.
Therefore, catering to the audience and pleasing them is the way to survive in this industry.
As for what, movies are art, what they are, Huang Hanwei never agrees with.
Without the support of the general public, your profound art, that is, the castles in the sky, will only slowly disappear into the long river of history.
And true art is based on the beauty that ordinary audiences like, and that is art.
If you can't conquer this even ordinary audience, but just conquering those small group of so-called experts and scholars, what's the use?
Just like Stephen Chow and Cheng Long, they are never recognized by any so-called mainstream, but each of them is enough to be a god in the hearts of ordinary audiences.
On the other hand, many people who are only recognized by the so-called mainstream have slowly calmed down after a glorious moment, and then slowly regained the audience's recognition, so that they can last for a long time.
Because they know that the so-called mainstream recognition can be manipulated by capital, but the will of ordinary audiences, because the base is too large, will never be manipulated.
Even if you may be led by mistake sometimes, time will eventually give him the best proof of good things.
Of course, Huang Hanwei did not think that the so-called mainstream authority must be bad. This is an art worker who quickly let the general public know his good stage in his early days.
After all, not everyone was born with a golden spoon in his mouth.
Therefore, catering to the mainstream at the beginning is the best way for many ordinary art workers.
It’s just that some people go to the dark side on this road, and some people will naturally make changes after having a certain ability and discover that ordinary audiences are the ones who ultimately decide how far they can go.
What Huang Hanwei is doing now is to guide ordinary audiences and let them walk on the road of their own designs.
So the question returns to reality, is art serving ordinary audiences or capital?
In Huang Hanwei's view, art is first of all to please the public, while capital only uses the name of art to make money.
Then, if you can balance this, make capital profitable, and let the general public enjoy and move it, this is the highest realm of art.
Therefore, in order to achieve this goal, it is understandable to Huang Hanwei to properly guide public opinion and help the general public make choices.
However, it is normal for excessive guidance and unable to produce matching works, which are forgotten or even despised by the general public.
"Brother-in-law, what you said is wrong! Although the audience is the main consumer, I think that only large channel dealers should be the ones who dominate all this.
Just like when we make movies, if there is no theater chain willing to play our movies, it won’t even be able to meet the audience, so what’s the point of catering to the audience!”
"Axin, you are so good! You can think of this, but have you discovered that technology is improving?
You may have said everything you said before, but have you ever thought about it? When technology cannot enter a certain position, when watching movies is no longer needed to enter the theater, or even watch it without using TV, is the dominance back to the hands of ordinary audiences!”
"Mr. Huang, you are talking about a video recorder! Now many clubs have opened video halls, and the business is very good!"
As soon as Zheng Li said, Zhao Yaxin was stunned, especially when combined with Huang Hanwei's words, she instantly understood the meaning of Huang Hanwei's words.
Yes, with the popularity of TV and the emergence of video recorders, people have no choice for movies, and they have more choices.
And with more choices, it would be like the idea of holding me as the boss in the past and making movies, and the result would be the same as Shaw Brothers.
"Okay, let's not talk about these things anymore. It's useless to tell you about these things now. When you work hard here for a few years, you will understand!
By the way, I heard from A Xin before that Uncle Tianlin asked his apprentice to come to our company!
Then he is also the first director in our company. You can hand over this script to him and tell him that this is the first drama in the company and let him do it well!" Huang Hanwei did not continue chatting with Zhao Yaxin and the others, but took out a script from the cabinet next to him and handed it to Zhao Yaxin, and said to her.
"Brother-in-law, is it too early to start a new show so soon? And there is not much money in our account!" Zhao Yaxin looked at the script in her hand and said to Huang Hanwei with some concern.
"It's getting late, the New Year is coming soon. Filming a new drama will allow those people in the company to earn more money and have a good New Year!
And the newcomers! You always have to give them a chance, and you will know if they are the thousand-mile horses!
You said yes?"
"I understand, brother-in-law, you want to be a mentor! Then I will do this tomorrow!"
Chapter completed!