Yao Bo said with some emotion while playing the leverage machine: "Although he looks ugly, he gives people a special sense of intimacy. Unlike other salesmen, although he has a polite smile, he makes people naturally feel...

Alertness.”

"This is so rare!"

"Actually, when he introduced the shortcomings of the bar lift machine at the beginning, I was a little confused and didn't quite understand his intention."

"But during his introduction, I suddenly developed a rebellious mentality."

“The more he doesn’t recommend it, the more I want to buy it!”

"Afterwards, I asked him to demonstrate to me the specific functions of the bar lift machine, which greatly strengthened my willingness to buy."

"So I feel that this sales is not easy! If you don't accurately control the customer's psychology, how could you convince me in such a short period of time?"

"But listening to what he said at the end, it was obvious that this was taught by Mr. Pei himself. He actually didn't have much sales experience. This is not surprising. Obviously, horses with thousands of miles of horses often exist but Bole does not. Sales trained by Mr. Pei

The staff is truly special!”

Pei Qian: "..."

Reverse psychology?

The more you don’t recommend it, the more you want to buy it?

Are you... a bitch?

Pei Qian was silent for a moment and said in a strange tone: "I think you should think carefully about why you have this kind of mentality."

The implication is, think carefully about whether your mind is still normal.

The salesperson tells you not to buy it, but you insist on buying it. Isn’t this because you are out of your mind?

Zhou Muyan nodded in agreement: "Indeed!"

Pei Qian was stunned for a moment, then looked at Lao Zhou with relief.

Sure enough, there are still normal people!

Zhou Muyan obviously also felt that Yao Bo had overreacted and that his rebellious mentality was completely unreasonable and abnormal.

This is obviously good news for Pei Qian!

However, Zhou Muyan pondered for a moment and continued: "Why this kind of rebellious psychology appears is indeed worthy of our reflection."

"Like you, I have a rebellious mentality and a very strong impulse to buy."

"If I hadn't already bought it and kept it at home, I might have placed an order."

"The reason, I think, is the result of various psychological factors!"

"First of all, Tengda products have always had a good reputation. Whether they are expensive products or cheap products, they basically have a very unique personality, which has formed a preconceived concept in the minds of consumers."

"Secondly, the environment of the entire experience store is very high-end, which is very different from other stores. This environment further strengthens the impression that 'Tengda has a strong brand' and 'the products are high-quality'."

"Again, what I saw and heard after entering the store, including the large number of customers, the transparent service of the salesmen, and this high-quality shopping experience that is different from other experience stores, further strengthened this impression."

"The combination of various factors has formed a subconscious mind among the customers in the experience store that 'the products here are definitely worth buying!'"

"But at this time, the salesperson first introduces the shortcomings or shortcomings of the product, and introduces them from a very objective and fair perspective. This will conflict with the subconscious mind of the customer and stimulate the customer to have a rebellious psychology."

"Customers will feel that this product is obviously very good, but you keep talking about its shortcomings. What do you mean?"

"This kind of rebellious psychology will prompt customers to 'complain' about the product and ask the salesperson to demonstrate the product or introduce more about it."

"As the advantages of the product are revealed, all the previous shortcomings will be diluted, and it will once again conform to the subconscious mind of the customer, making the customer feel very comfortable and feel that they are right."

“As a result, the impression that ‘these are high-quality products’ has been further strengthened, giving customers who have not yet purchased this product a strong desire to purchase!”

Yao Bo suddenly nodded: "How brilliant!"

"Is this the legendary...play hard to get?"

"It's just a combination of punches, hard to guard against!"

“But there is also a prerequisite for this, that is, the brand must be excellent, and all products must be special enough, and the overall reputation must be extremely high. Coupled with such a high-end store, only then can we successfully create this rebellious psychology in the hearts of customers.

"

“It turns out that the experience store is so beautifully decorated not only for the sake of style, but also for practical purposes!”

The two looked at Pei Qian with great admiration.

The two eyes on Pei Qian's mask responded with confusion.

What are you... talking about...

Reverse psychology?

Play hard to get?

Don't be ridiculous, I have no idea at all!

This is a complete accident, an accident!

Pei Qian coughed twice and explained: "You can't say that, there are still some customers who will be persuaded to leave."

If what these two people said is true, then this experience store is a failure!

Not only did it fail to achieve the purpose of dissuading customers, but it actually achieved a better sales effect than ordinary sales?

This was too cruel, and Pei Qian felt that he could not accept it.

Zhou Muyan nodded: "Well, you're right, of course some customers will be persuaded to leave."

"But that's exactly the best part!"

"The characteristic of this set of boxing combinations is that 'those who are willing take the bait', in other words, 'those who are unwilling will not take the bait'."

"The prerequisite for this kind of rebellious psychology is that one must highly recognize the Tenda brand and subconsciously believe that all products produced by Tenda must be high-quality products."

"If the customer has a disdain for the bully machine, the salesperson will not develop a rebellious mentality when introducing the shortcomings of the bully machine, but will strengthen the customer's subconscious mind, and he will not buy it."

Hearing this, Pei Qian breathed a sigh of relief.

Okay, to put it that way, the situation is not particularly bad.

There are still some people who will be persuaded to quit.

"but……"

Zhou Muyan changed the topic: "In this situation of 'unwilling people don't take the bait', Tengda is actually not at a loss."

"These people don't like this product in the first place and have no intention of buying it. Even if they are deceived by the salesperson into buying it, they will definitely regret it and ask for a refund or return."

"Not only will it cause a series of troubles such as returns, but it will also leave a bad impression on customers like 'sales tricked me', which will in turn affect the reputation of the entire Tengda Group and destroy the relaxed and comfortable atmosphere of the experience store."

"On the other hand, if the salesman explains the shortcomings clearly and openly in advance, it will make customers who are not planning to buy feel that the salesman is very real and has nothing to say. He is not just selling to achieve performance, but actually standing on the side of the salesperson.

From the customer’s perspective, consider whether you really need this product.”

"In this way, even if customers don't buy now, they will still have a good impression of the Tenda brand and the sales in Tenda experience stores."

"The next time he encounters a new product that he is interested in, he will become one of those people who are willing to take the bait and buy it voluntarily!"

"In the short term, although the customer has been dissuaded, a seed has been left in the customer's heart. Over a period of time in the future, it will gradually take root and sprout, turning him into a loyal customer."

"This long-term vision is completely in line with Tengda's consistent style."

"How clever!"

Zhou Muyan silently gave Mr. Pei a thumbs up.

Yao Bo suddenly realized and said with emotion: "So that's it, I know the difference between our store and Tenda Experience Store!"

“It’s not just about money and investment, it’s not just about the quality of the sales staff and the quality and category of the products.”

"Although there are large gaps in these aspects, this is not the root cause."

"The fundamental difference lies in the overall synergy!"

"When we think about improving the shopping experience in stores, we often focus on very one-sided and superficial aspects."

"For example, decorate the store and change the lighting to give customers a better shopping experience; organize training for sales staff to improve their professional skills; change the location and layout of the store to increase the flow of people..."

"But these measures are too one-sided and too superficial. Although they will have a certain effect, they cannot fundamentally solve the problem."

"Thank you, Mr. Pei, for providing a new, higher-dimensional idea!"

"The role of experience stores and stores, as windows for brands to display to customers, depends on many factors."

"The shaping of brand image, product planning, decoration and layout of experience stores, how sales staff promote sales... these seemingly unrelated points are actually closely related!"

"Only by unifying them all and taking them into consideration as a whole can we form this wonderful chemical reaction and make the experience store a part of the brand, giving customers the best shopping experience!"

"Mr. Pei, thank you so much. This trip to the Tenda Experience Store was really worthwhile. I learned so much!"

Yao Bo couldn't help but hold Mr. Pei's hand with both hands, his eyes full of gratitude.

Jinding Group's stores have been deteriorating in recent years, which has always been a concern for Jinding Group.

In order to solve this problem, Jinding Group has also thought of many ways, such as renovating stores, training sales staff, poaching sales talents from competitors, trying to open online stores, etc.

But all failed!
To be continued...