The news that the first movie in the League of Legends universe, "Demacia: Glory", was officially launched, spread throughout the country as soon as it was announced.

There is no need for Dimension Entertainment or Penguin, and they invest too much publicity funds specifically for this. A large number of gamers will be excited to forward the message by themselves. A large number of public accounts and self-media, under this topic of huge popularity, there is no need for anyone to say hello specifically. They start by themselves and write a large number of related articles.

This is all traffic! It doesn’t take any effort to use the keywords “feelings” and “League of Legends” and come out and play it wildly, and you will naturally gain a large number of clicks.

The popularity rose to heaven in an instant.

Wu Jingtong, the marketing director of Weidu Entertainment, was still a little surprised even though he had expected such a grand occasion.

But this will not prevent him from continuing to follow the plan and push forward the next step of work.

In fact, there is no need for him to do more. He just needs to join forces with Penguin according to the development of time, and publish some news about "Demacia: Glory" in multiple official channels every once in a while, which is enough.

I will post a concept design picture today and a message about the actor joining next week... Anyway, as long as it is news related to this matter, a large number of people will automatically follow and like it as soon as they are posted.

And these are just appetizers. The real promotional work still needs to be started until the movie is about to be released.

According to the plan, there will be a large amount of capital investment at that time. There is no need to say much about online publicity. Penguin’s publicity channels are a mess. If you insert a full amount of advertisements into the VX WeChat Moments, you won’t know how many people can see the relevant information.

Offline, it is estimated that a large number of movie posters will be brought in the central squares of major cities, along the subway, and inside the cinemas. It is necessary to make this thing known to everyone.

Of course, for Demacia: Glory, it is too early to have a large-scale publicity work. However, if this popularity is wasted, it is really a waste of things.

In order to maximize the popularity, one thing Wu Jingtong has been busy with recently is to try to get the news that "Hell Apartment 2" will be released as soon as possible and try every means to get related to LOL movies.

But this is not very easy.

The two films "Hell Apartment" and "Demacia: Glory" really don't have much connection. Only what we can say about the previous one is that these two works are works of Dimension Entertainment.

In fact, Wu Jingtong’s current large amount of publicity work is working hard in this aspect.

Compared to "Demacia: Glory", which probably took about a year to be released, the more important thing now is "Hell Apartment 2".

In about half a month, the movie will be launched. The promotional work about it is also the time to launch intensively.

However, the investment in "Hell Apartment 2" is quite limited, let alone spending a lot of money to promote it. Although the popularity of the work itself is still somewhat due to the accumulation of the previous one, it is not very high.

In this case, you can only take a clue and try to promote it as much as possible.

However, after doing this for a while, Wu Jingtong was actually not very satisfied with the effect of the publicity.

He felt that the overall conversion efficiency of riding on popularity was quite low. Many people may have developed a certain interest in the work "Hell Apartment 2" at the beginning, but when they discovered that it was actually a horror film, they no longer paid attention to it.

After all, no matter how well the subject of horror movies is shot, many people will never watch them.

However, Shi Jiangxuan and Lei Xiajun, who really led the distribution of "Hell Apartment 2", were already very satisfied with this.

These two, one is the president of "WeiDu Media" and the other is the general manager. They are both mainly responsible for the reorganization of "Xinmo Media" acquired by WeiDu Entertainment, and are the leaders of "WeiDu Media" exclusively belonging to WeiDu Entertainment.

"Hell Apartment 2" should be the first work released by Weidu Media since its reorganization and establishment and produced by its own company.

It is of great importance, and they are not allowed to worry about it.

Before, they were very nervous, worried about whether the work could achieve a relatively good result. However, due to the low budget for publicity funds, it is difficult to carry out a lot of large-scale publicity.

Most of their previous distribution and promotional work was aimed at audiences in two aspects. One was the old audience of "Hell Apartment 1", and the other was horror movie enthusiasts.

However, the first movie has a box office of only 370 million yuan. Even if there are many viewers on the Internet, the overall audience is only so large. The so-called horror movie enthusiast group is difficult to accurately locate and promote. At the same time, this group also has a very large overlap with the old audience in the first movie.

This time, Wu Jingtong used the LOL movie to bring a wave of popularity to "Hell Apartment 2". For them, it was a serious help.

Wu Jingtong is used to doing big things, so he naturally doesn't like it, but for Shi Jiangxuan and Lei Xiajun, it's a lot of traffic.

They immediately responded in a timely manner. For those followers of ordinary, non-horror film traditional audiences, their publicity strategy is to downplay the element of "horror" and strengthen the two labels of "dimensional production, which must be a fine product" and "suspense and brain-burning".

Their strategy is effective.

The attention received by "Hell Apartment 2" suddenly became bigger, and even faintly stepped out of the category of "horror movies" and moved towards a wider and more popular group.

This is of course a good thing.

The foreign horror film market has always been a very mature field. In Hollywood, horror films have been a subject that has been very good at making big profits with small profits and low investments.

"Saw", "Death is Coming"... These are typical works with small investments but big returns. Not to mention, there are "The Witch Blair" and "The Ghost Record" such as investments of tens of thousands of dollars can be exchanged for a miracle of hundreds of millions of dollars in box office.

But it's a completely different scenario in China.

The domestic horror film market has been greatly suppressed by policies for a long time in the past - including now - and has also led to a considerable sluggish market for horror films.

In this environment, it is really not easy for "Hell Apartment 1" to achieve a box office of nearly 400 million yuan.
Chapter completed!