If "The Emperor of Ruzi" can achieve the predetermined goal of dimensional entertainment, it will undoubtedly be considered a success.

Just direct income can bring 400 million to the company.

As for the platform's value-added, it is a very difficult to calculate clearly, but it is real and very huge wealth.

The user quality of the "Dimension Platform" is very high. To be honest, the platform's content library is not strong. So far, the "Dimension Platform" has only been done in less than three months in video content. Even though almost all the content produced by "Dimension Entertainment" has been put on top, and a lot of money has been invested to purchase copyrights for some movies, TV series, and animations outside, in short, the amount of video content is very big compared to that of the giants in the major video industries.

The main reason why the 'Dimension Platform' can show competitiveness is that it is backed by the 'Dimension Entertainment'' own strong content production capabilities. Exclusive video content cannot be seen elsewhere, and even pirated versions are particularly difficult to find. The most important thing is that the quality is extremely high. If you don't watch it, you will not find a substitute in the domestic market.

In this way, by relying on exclusive video content, the "Dimension Platform" has a considerable number of paid users.

These users are all high-quality users and the biggest wealth of the "dimensional platform".

Although the overall user base is not high, it is an attribute that a large number of platforms are very envious of.

So, a large number of advertising platforms came to the door, hoping to invest in advertising in the "dimensional platform".

In these advertising negotiations, Weidu Entertainment did not blindly connect, but was stuck very hard on many conditions.

For example, if you don’t want to advertise too garbage, those fast-moving consumer goods advertisements, Weidu Entertainment adopts the highest price and strictly controls the quantity. At the same time, there are certain requirements for the quality of the filming of the advertisement itself. If you shoot it in such a brainwashed and disgusting advertisement, you will not accept it.

This is not that the "dimensional platform" needs to be a model, but among its own user group, paid users do not need to watch advertisements. Among the free users, the dimension platform also expects that others can have a good user experience here and thus convert into paid users as soon as possible.

If the revenue from advertising was not so attractive, the "dimensional platform" even wanted to become a video ad-free model like Bilibili.

In fact, the company's internal operation department is already considering this.

User value is not only reflected in advertising.

Obviously, as long as the user base becomes larger, then any content product it launches in the future can be promoted at low cost and highly targeted on its own platform.

At present, the "Dimensional Platform" has attracted tens of millions of paid members through "The Grandmaster of Martial Arts". When "The Emperor of Ruzi" is online, how many of these paid members will be willing to watch "The Emperor of Ruzi"? You know, they can watch the first ten episodes for free.

And how many people will be attracted by "The Emperor of Ruzi" and then buy the full episode of this drama?

The same goes for the other way around. Those who are attracted by "The Emperor of Ruzi" may also pay for "The Grandmaster of Martial Arts".

In the future, every work produced by Weidu Entertainment will be released on the "Didu Platform". The continuous generation of paid users will be superimposed on each other. The effect of superimposing them will be amazing.

In the past, Weidu Entertainment only earned funds by selling content, and at best, it was limited to this. All the aggregation effect brought by the works and the wealth beyond the direct income brought by the direct income were lost.

Now, the construction of the "dimensional platform" has sealed this closed loop for them.

Of course, it all depends on what they have made, good enough.

The audience is ruthless and they will pay for high-quality content, but as long as the content quality decreases, there are some substitutable products on the market and it doesn't cost money.

Can "The Emperor of Ruzi" achieve the predetermined goal? What will happen in December?

...

As early November approaches, a major festival is coming: Singles' Day.

At the beginning, many people no longer remember how Singles' Day came about. But there is no doubt that e-commerce companies have built this day of each year into a grand shopping carnival over the years, attracting countless people to "shop" on this day.

Fan Zhe has been out of this festival for many years.

He is neither a bachelor nor is he so easily influenced by the shopping carnival atmosphere created by e-commerce. He doesn't care about that little discount, and even hates the slowdown in express delivery during this period, he has consciously avoided online shopping during this period for a long time in the past.

But this year, he has to join in the fun on Double Eleven.

The operation department of the 'Dimension Platform' also carried out a marketing campaign while taking advantage of Double Eleven.

The original price of the Dimension membership is 18.8 yuan, and it is sold at 11.11 yuan on Double Eleven. "The Grandmaster of Martial Arts" will be purchased for 30% off on Double Eleven and two days before Double Eleven. "The Emperor of Ruzi" is pre-ordered and a trailer is released, setting the launch date. At the same time, you can enjoy 30% off on Double Eleven.

The sales of "The Emperor of Ruzi" are not particularly good. After all, the popularity and audience expectations of this drama are far inferior to "The Grandmaster of Martial Arts", and the most important thing is that a lot of publicity work has not started yet. Most people are unlikely to pay a lot of money for a drama that doesn't even know anything about it.

After all, even if there is a discount, it will cost 34 yuan to buy the entire collection of "The Emperor of Ruzi".

But despite this, the complete collection of "The Emperor of Ruzi" sold more than 600,000 copies.

The main force in purchasing is also a fan of Weidu Entertainment, and a very small number of them are fans of the original work.

A film and television drama that has not been promoted much and has not even finished it can earn 20 million sales...

But this is just an appetizer. The biggest contribution brought by Double Eleven is still the sales of "The Grandmaster of Martial Arts".

Before Double Eleven, the sales volume of "The Grandmaster of Martial Arts" that is currently on the air has reached 9 million sets. After the strong discount on Double Eleven, the total sales volume exceeded 12 million sets in one go, and 13 million sets the next day!

At the same time, the number of paid members of Weidu Entertainment has even reached 18 million.
Chapter completed!