Although EA's attitude is quite arrogant, the conditions given are actually quite good.

With 30 million US dollars in agency funds and 70 million US dollars in publicity and promotion investment, the price paid by EA is not low.

If the price is about $60, including distribution, taxation, etc., it is equivalent to selling at least five million sets of "Taiwu Painting 2" before EA can barely make a profit - it may even lose some money.

Five million sets, which are already popular works, can only achieve sales results. Not to mention, the distribution of Weidu Entertainment is to remove mainland China. They are preparing to do the distribution of mainland China.

It is not easy to sell so many servings in purely overseas markets.

However, despite this, Ye Jiayi did not accept EA's offer, but was more inclined to UB.

The quote given by UB is almost the same as that of EA, but in terms of agency funds, it is slightly higher, which is 32 million US dollars.

If you have two million dollars, that's all money.

At this point, Ye Jiayi was almost satisfied. It was not that she didn't want to get better conditions, but UB's quotation had almost reached the limit of major agents.

Before a game was launched, it was a gamble to invest hundreds of millions of dollars in cost and hope that the work could be sold at least five million copies.

The sales of 5 million copies are sometimes not something that can be sold just by doing well. It is not uncommon for high-quality works to end up selling a disappointing sales.

Of course, these big companies dared to do this, of course they had evaluated risks and calculated benefits. According to Ye Jiayi's own business team's judgment, they felt that such a price was actually similar.

Business cooperation is a win-win situation and makes money together. If one party makes money, then no one is willing to do business together.

However, although Ye Jiayi had almost decided to accept the conditions for UB, when Activision's representative came to her, she decided to get in touch.

Then, Arnold, who came from Activision, gave her a surprise.

"Ms. Ye, I'm sorry we're in touch with you only then."

Ye Jiayi smiled and said nothing. But this attitude also put a lot of pressure on the other side.

According to Activision's ability, they probably figured out that the negotiations between UB and Dimension Entertainment have reached a relatively in-depth level, and it may be less than negotiations on some details, or even the two parties signing the contract.

However, they still have confidence that they can seize food from the tiger's mouth.

Arnold said: "You must believe that we are very sincere about Taiwu 2."

"In the past few days, we have collected many survey documents on the audience of Chinese culture in the global market."

"According to the report, in the global market, some specific symbols in China, such as pandas, tea culture, and some cultural symbols, such as Kung Fu and Confucius, have the highest recognition. With a full score of 10, they can often reach the passing level of 6 points or above. However, the recognition of some philosophical concepts, such as the unity of man and nature, and the cultivation of the family and governing the country and pacifying the world is relatively low."

"The main channels for people around the world to understand Chinese elements are mainly through family and friends, followed by the Internet, radio, television, newspapers and magazines, etc.."

"The most people around the world say that they are willing to participate in traditional Chinese festivals and celebrations, and some people say that Eastern philosophy is very attractive to them. This is not inconsistent with what was pointed out in previous surveys. The degree of awareness and preference are different. Sometimes, the more you don't understand something, the more people yearn for it."

...

Arnold told a lot of this kind of thing and finally gave a summary: "Through the data and information provided in this series of survey documents, we believe that the best way to promote a game full of pure Chinese elements like Taiwu Painting 2 is to promote our game world based on their preferences."

"Our publicity and distribution team has begun to formulate appropriate publicity strategies based on this information. I believe that our cooperation will achieve sufficient success."

His words were not discussed throughout the whole article, but he just told Ye Jiayi how they would operate and promote this game in the global market after they obtained the agency rights of "Taiwu Painting Scroll 2".

But I have to say that his attitude made Ye Jiayi feel their sincerity.

However, these can only make Ye Jiayi a little more serious about the negotiations with Activision.

In the end, the agency matter will still fall on something more practical.

For example, the real things such as the investment in publicity and distribution costs and agency funds that are attributed to the end are the most important.

He did not let Ye Jiayi wait for a long time. Arnold represented Activision and quickly gave his own conditions:

"The agency's money is 32 million US dollars, and we guarantee that the promotion and distribution budget will not be less than 100 million."

After hearing this, Ye Jiayi's face was quite moved.

There is nothing to say about agent Jin, just like UB. I think these large American agents have a relatively unified judgment on the value of "Taiwu Painting 2", and this judgment is not much different from Ye Jiayi himself.

However, relatively speaking, what Ye Jiayi values ​​more is the promotion and distribution budget.

To be honest, agency money seems to be tens of millions of dollars, which is counted as hundreds of millions of yuan, but it is not that important to the overall income of the entire work.

The sales share is the real big deal. Just talking about the overseas market, if you can sell more than 5 million copies, you will get it for almost 200 million US dollars. After all, even if you use the claimed cost of 1.2 billion RMB, you will still be able to make a profit - not to mention, the actual investment is only less than 300 million RMB.

If it could be sold tens of millions of copies, Weidu Entertainment's revenue in this game would reach nearly 3 billion yuan! Since its establishment, the total amount of money it earned may not be much higher than this number.

There is no need to care too much about the little money used by agents.

As for sales performance, the investment in publicity and development has a great impact.

Activision is willing to invest hundreds of millions of publicity and development, which Ye Jiayi did not expect.
Chapter completed!