After Song Wenjie threw away the project "Amber Sword", his mood was once very complicated.

He was upset that the boss refused to believe his judgment and did not continue to give him more financial support; he was unhappy about the work being snatched away by Eiqi Video; he clearly felt that "Amber" could not be successful, but he secretly hoped that after Eiqi Video bought the work, "Amber" would fail...

His complex mentality lasted for a long time, but it stopped when "Amber" was launched and after Dimension Entertainment won the controversial title of "The World's Best Animation Company".

After watching the first episode of "Amber" season 2, the number of views exceeded 10 million; it exceeded 50 million that day; when it was played by the third episode, the total number of views reached 200 million, so he really didn't have the heart to think about anything more.

He had actually expected this result a long time ago.

When encountering failure, people will always feel unwilling to accept it, but they will always calm down.

According to the strength shown in the second season of "Amber Sword", he made a relatively rational judgment: it is estimated that when the work is over, the total playback volume exceeds one billion is the lowest line; one billion is the expectation; two billion is the number that can be pursued.

A fifteen-episode animation can show this level of dominance, and its influence is no longer as simple as being limited to the 2D field. It is not realistic to rely solely on 2D enthusiasts to launch such a popular work.

Obviously, "Amber Sword" attracted a large number of viewers who did not belong to the two-dimensional circle.

In fact, many young people in China, or older people, have experienced watching animations.

Of course, I won’t say much about the post-90s and post-00s; among the post-80s and even the post-70s, there is also a considerable proportion of the post-80s and post-70s, at least they have watched animations in their youth. When they grew up, works such as "Detective Conan", "Saint Seiya", and "Doraemon" can still be played in China. For example, in 1991, the Central Set broadcasted Doraemon, which was called "Dorman Cat" at that time.

Due to some well-known reasons, foreign animation works are no longer allowed to be introduced. In addition, domestic animations have never been good, so fewer and fewer people have watched them later. After all, works with low spirits cannot always attract people.

Or more simply, as you get older, you will simply not have that much interest in animation, which is normal.

But it is undeniable that many Chinese people, even if they are older, actually have the potential to appreciate animations, as long as they have sufficient excellent works.

Obviously, "Amber" is such an excellent work, and after Eich video spent a huge amount of money to purchase the playback rights for the second season of "Amber Sword", it was impossible to release it in vain. It was a huge waste of resources.

After confirming the contract, their publicity plan was made in a hurry, and then all aspects of publicity investment were smashed.

Weidu Entertainment also provided great cooperation in publicity work.

Now, the marketing department of Weidu Entertainment is also developing quite well. As the marketing department manager, Wu Jingtong is proud and has over 20 people under his command. He can be regarded as a real-power middle-level leader in the entire company.

With his efforts, Weidu Entertainment has also established a very powerful publicity channel in the past few years.

In short, with the cooperation of multiple parties, in the early stage of the second season of "Amber Sword" being launched, the publicity points were very dense across the continent.

Of course there are some uses.

In addition to those who have been looking forward to the launch of this work early, a large number of people who do not belong to the regular audience of animation were also attracted.

Many people, with the mentality of clicking on this so-called "best domestic animation", opened the website and watched two episodes, and were deeply attracted.

Of course, there are also those who are not attracted. However, the final data reflects the excellence of "Amber Sword".

When the broadcast of "Amber Sword" was completed, the total number of views of this work reached more than 2 billion, which was not only as simple as expected, but even reached a higher level.

This is an animation with only fifteen episodes, not a TV series that often has seventy or eighty episodes, with an average of about 140 million views per episode. If it is converted into a big TV series, it is a work with a total viewing volume of over 10 billion.

If it is not moisture, I won’t talk about this for now, but there is no doubt that this data clearly proves the popularity caused by "Amber Sword" in the entire domestic market.

As the senior manager of Eich Video, Pang Yuan feels a pity:

"It would be great if this was a longer feature film... Members will make a lot of money on demand and advertising!"

But then again, if it were a feature film that had dozens of episodes, it would not be possible for them to buy it in less than 200 million with such results.

In any case, Pang Yuan, who finally fought for the boss and decided to make this business, is now very happy.

With a price of nearly 200 million, buying a season of animation is extremely crazy in the industry.

He even tried his best to convince the boss to agree, and was under great pressure.

In fact, when he looks back now, he doesn't know why he made such a decision at that time.

Of course, he is optimistic about this work, but the price is too high. Even if he has achieved success now, he still has some fear.

With such a high investment, it is unlikely to fail, but it is normal for the return to fail to meet expectations.

In fact, judging from the current situation, even though the second season of "Amber Sword" was outstanding, due to the high cost, they have not made any profit so far and are still losing some of it.

But so what? The most important thing is to attract a large number of users!

Where can I not spend money when doing content? The money spent on "Amber" will always be converted into real money in other places.

As of now, the introduction of "Amber Sword" is a cost-effective investment.

This is not what Pang Yuan himself thinks. The whole company thinks so, and the entire industry thinks so.

There are endless sayings such as "Each Video's big success" and "high-quality content can promote the progress of the platform".

At the beginning, Pang Yuan was so beautiful when he saw these praises, but now he has been numb by the praises.

While he was exploring the news with his mobile phone, he took a sip of tea with a pleasant sip.

Suddenly, a work email popped up on the phone.

I didn't care much at first, but after watching it, his eyebrows jumped twice:
Chapter completed!