The reputation has fermented and the attendance rate has increased. These signs have caused some keen theater managers to quietly increase the number of screenings in "Hell Apartment".

Their judgment is correct, and the number of screenings of "Hell Apartment" obviously brought higher returns to the theater.

Although, on November 9th, that is, on Friday, the screening volume has not increased much, and the box office of more than 7.4 million is not considered very high...

However, this seemed to sound the horn of the attack!

On Saturday, November 10, the second weekend of "Hell Apartment" was released, and the box office of the movie soared to more than 18 million!

This number is 2.5 times that of Friday and nearly four times that of the first day of release!

On the same day, the box office of "The God of Wealth" was only so many.

This urban myth comedy film starring Chen Deng and Han Geng has a box office that starts at a high and low end, and has a bad reputation. The Douban score is still 7.2 at the beginning, but now it has fallen to 6.5.

On November 11th, Singles' Day, it was a Sunday. The box office of "Hell Apartment" has further improved in a single day, reaching more than 24 million. On the same day, "The God of Wealth" dropped to 12 million, which was almost the lowest box office since its release.

But this is just the beginning. On Monday, the box office of "The God of Wealth" was cut in half, leaving only more than 5 million. On the contrary, "Hell Apartment" was still strong and still maintained a box office revenue of 18 million on weekdays.

One movie opened high and ended low, and the other movie experienced a trough and achieved a reversal in the second week of its release!

Although the box office gap between the two movies is still a bit big, the cumulative box office of "The God of Wealth" has exceeded 300 million, while "Hell Apartment" has just exceeded 100 million, it is obvious that fools know how to judge the next trend.

By the third week of the screening of the movie "The God of Wealth", the potential of the movie "The God of Wealth" was obviously exhausted. The theaters of all parties have also lowered the schedule of "The God of Wealth" and the reduction is greatly reduced.

On the contrary, "Hell Apartment" was treated completely differently.

The box office of a single day is 24 million. This data is combined with "Hell Apartment", which has just recovered to 7% of the screening, which is definitely not low.

At least, compared with "Happy Events of the God of Wealth", which is nearly three times the scheduled films and has a box office of only half of "Hell Apartment" on Sunday, it is definitely the former that makes money easier.

The treatment of both was completely reversed.

In the third week after its release, the box office gap between the two movies was widened.

The box office of "The God of Wealth" that exhausted its potential was basically swaying around three to four million in the following working days.

After "Hell Apartment" reached its highest single-day box office so far, the box office was booming after the volume of screens suddenly increased a lot.

Tuesday of the third week, one thousand sixteen million;

On Wednesday and Thursday, there were 15 million. In the past two days, the box office of "Hell Apartment" continued to crush "The God of Wealth", and the box office of the latter has fallen to about three million, and the gap has reached five times higher.

On Saturday and Sunday, "Hell Apartment" ushered in a higher explosion. The two days combined with more than 50 million box offices directly brought the third week of the movie to 130 million, and the cumulative box office exceeded 200 million.

There is no doubt that under this box office data, the movie "Hell Apartment" which invests only 20 million in total, makes a big profit with a investment of 1,000% of the investment income ratio!

...

In the past two weeks, Ye Jiayi's mood was like a roller coaster.

To be honest, before the movie was released, no matter how unconvinced she had to admit that she had not been able to fight her former boss David in the struggle before the release.

This made her feel a little frustrated. With her personality, she rarely did this, but this situation of being caught off guard and her reaction was not very satisfactory, which made her feel uncomfortable.

What made her even more uncomfortable was that she was worried that her business operations would affect the final results of the work.

That would be very sorry for Van Zhe.

When "Hell Apartment" was released in the first week, her mood was depressed to the bottom and she was in a bad state. What she least wanted to happen still happened.

Fan Zhe also saw her status.

He comforted Ye Jiayi and said, "It's okay, it's not your fault." "The box office may not be really bad," "Our investment is not high at all."

These words gave Ye Jiayi some comfort, but that was only limited to it, and she could not change her mood at all.

Until the last two weeks.

The box office tilt and even the explosion made her feel redeemed.

In any case, since its establishment, the golden body of the work that has never failed, has finally been broken in this work.

She knew this matter had nothing to do with commercial means.

The reason why "Hell Apartment" was finally able to revive the dead has nothing to do with everything, it is just the quality of the work itself.

Perhaps the outside world will judge from the perspectives of word-of-mouth marketing and public opinion fermentation since the release of this movie. However, as the person involved, Ye Jiayi is more clear than anyone else. In the previous situation, no one can save the failure of "Hell Apartment" except its own quality.

To be honest, when Fan Zhe wanted to make a horror movie, and even wanted to be a director herself, she opposed it. Although the opposition was not very fierce, she quickly agreed after saying a few words, but she felt it was not reliable from the bottom of her heart and just thought it was that guy on a whim.

It’s also fun to invest five million in cash, buy a sports car and buy a house, and it’s also happy to spend money on a movie to make the boss happy by himself. It doesn’t matter. After all, the company belongs to Fan Zhe, and others can’t say anything.

But, I didn't expect...

She looked at Fan Zhe's office door with a complicated expression.

She always knew that Fan Zhe was a talented person, and that was the case back then and now.

However, she always doesn't like Fan Zhe's idea of ​​being a little reckless, not thinking about a way out, and lacking plans in her opinion, which is contrary to her personal value.

But for the first time in her life, she felt that it seemed nothing wrong with this.

Talented people should have this privilege.

Reflect on yourself. In the past, did many places really not be good when doing things? Should we really admit that everyone’s excellent places are different? In some places, do we lack tolerance?

As she thought about it, she saw Fan Zhe walk out of the office.

The two of them looked at each other, and she turned away as if nothing had happened, turned her head and walked away.
Chapter completed!