Chapter 188 Little host
"But I still want to talk about this show objectively. I like its style. It doesn't seem to be controlled by the director. You can say what you want to say freely. This is very rare. There is a very important point. Do you know what it is? Yes, it's money."
"Maybe if I say this, everyone will think that I have some power, or I am using this sentence to slander Ye Tian, but no. I just said that there is such a situation now, but I don't have more detailed evidence of which Ye Tian is, so I won't say more about it."
Ye Tian unconsciously mentioned the corner of his mouth, "Is the money?" It seems that this is true. Since his first auction was successful, the director's attitude towards him can be said to be very different. He had to nod and bow to the director before, but now the situation has completely changed.
Not only did the director ask him for anything, but even his current time to record the program is around Ye Tian. But one thing is very important. Ye Tian himself is not a person who relies on his power to do whatever he wants. He is very good at doing things. This can be seen from the fact that he gave everyone a 50,000 bonus.
The host did not hear Ye Tian’s inner monologue, but continued, “Actually, his program has undergone a change. I don’t know if you have noticed it. Maybe this is a host’s fault. When seeing other hosts hosting the program, they always subconsciously look at themselves and think from the perspective of others. That is to say, if he also hosts this program, what would happen?”
"But it won't be so. Most of what I said was reviewed before, but Ye Tian's program has changed in the nature. It can be said that at the beginning, I just simply introduced some antiques to everyone. Everyone thought it was quite interesting and they ended up feeling not very interested."
"The reason is that the host is not very interested. Maybe she was not voluntarily when she hosted the show at the beginning, so although the content of the hosting is wonderful, it always makes everyone feel that he is not very interested in it."
"But later when we started hosting antiques related to auctions, it was completely different. He not only introduced a lot of things related to antiques, but also things from that dynasty. This place can gain a lot of knowledge for our historical illiterate illiterate."
"Also, I like to listen to his stories very much. Generally, older treasure appraisers wear glasses, carefully studied the antiques, and summarized them very seriously. They will definitely not have too many young fans in this kind of program."
Ye Tian never thought that he might tell stories for promotion, because after all, there are many wonderful things about antiques. Some people like to collect this thing, while some people like to collect a story and a feeling. You cannot be sure which part touched others' hearts, but it is indeed to let more people like this antique.
But Ye Tian didn't expect that one of his marketing strategies was his own unique style in the eyes of others, which surprised Ye Tian a little.
"But his program has a big feature after its transformation. I believe everyone may have noticed it, that is, the entire program has become marketing. What does this mean? That is to say, the entire program, and even every episode, are advertising! And not only are the program advertised for his antiques, but also mentioning the name of Ye Tian going to the antique shop during sponsorship."
"This makes many viewers feel that it may be meaningless. Because what they want to watch at the beginning was not such advertising and marketing programs. They just simply want to watch treasure appraisal programs, because this kind of program can increase their IQ reserves, but when the overall program becomes like this, some viewers will become very repulsive."
When he heard this, Ye Tian's expression suddenly became very serious. He had never thought about these problems. Perhaps the grassroots mass base was ignored by him. He was thinking about how to sell his own things.
Yet, he has even turned this show into a way to make money by himself, but it has to be said that he is a successful businessman, but not necessarily a successful host.
The host's voice continued on the radio, but Ye Tian didn't listen in detail. Maybe he started thinking about his own affairs!
Ye Tian would not say anything about the comments from the host of this program, nor would he have any dissatisfaction. On the contrary, he completely felt that the host was right because he was profiting the program, because what Ye Tian was thinking about was not the problem of those audiences at all, but he thought that ordinary audiences could take a look at it casually.
He mainly does advertising and publicity well, so that more people know his antiques...
"By the way, Ye Tian runs an antique shop. The name of his antique shop has been named the show he hosted. A fan who has been to left me a message saying that there are not many people in the antique shop, but they are really antique. There is a very kind old man in the store. When I came in, he found that I just wanted to take a walk around casually, so I recommended a few small accessories to me, but they are all antiques, hairpins, etc., which are really super good-looking."
"Actually, when I heard fans say this, I really want to go to the antique shop, because... I said it, don't think I'm biased. Actually, I'm Ye Tian's fan."
Ye Tian was stunned when he heard this, and then smiled for no reason. He didn't know what he thought of, so he immediately picked up his phone and took a look. He found that the Weibo above had not been downloaded yet, but it should be OK to make a call. He found that he had called the director of Qinhuai TV Station.
Because Ye Tian did not want to have more contact with the senior executives of the TV station, after all, the water on the TV station is quite deep, so there is only the director's phone number on the phone.
When the phone was just dialed, the director was stunned, but he still answered it immediately, because now everything is around Ye Tian, and Ye Tian's words are imperial edicts, and no one dares not to listen.
"Anchor Ye, what's wrong?" Ye Tian said with a smile, "Don't be nervous, I want you to help me with something."
Hearing Ye Tian say this, the director became even more nervous, fearing that he would not do what Ye Tian ordered.
Chapter completed!