Chapter 982 Interests and Hype
A qualified businessman has always been good at using any resource in his hands. In their world, there is a scale where anything can be placed on one end of the scale pan and the other end represents interests.
Even Lin’s father taught everything based on benefits. From this point of view, Han Yu was obviously not a qualified businessman.
Because in his eyes, some people and things cannot be used as bargaining chips for profit.
For example, Lin Yuna and everything that will hurt Lin Yuna.
In addition, in his opinion, he cannot compromise on personal privacy.
The effect of the scandal is a double-edged sword with a sharp edge. Behind the tide of attracting black fans and the public, it also contains the huge benefits of high attention and high popularity.
If Han Yu had a professional team, he would have long been able to vent his name to the point that all Koreans knew. In fact, although he was not sure whether he had such a team under his command, what would be absolutely impossible with Yin Zhi's existence?
It’s not hype, it’s just that someone is not happy that his private affairs are always listed in the top few popular searches. It’s not that he can’t, it’s not that he doesn’t understand, it’s just that he doesn’t want to.
However, no matter whether Han Yu is a qualified businessman or not or whether he is a person who does not know how to hype, at least today in Kim Minshuo's mind... the people from the Propaganda Department of AmorePacific Group have really played with hype methods.
Because "Yiti's House" will hold a brand promotion event here in the afternoon, many media will be present, so this department store located in Myeongdong, Gangnam District has been deploying security work on site very early. Only high-profile media such as D-she represented by Kim Minshuo can enter the venue in advance.
Sitting alone in the front seat, there were only busy staff and a few peers who entered the venue early as he did. Kim Minshuo had no intention of chatting with someone and talking to him first.
At this time, his attention had completely turned on the phone in his ear. His eyes behind his glasses were faintly shining with anger, and his face looked even more strange.
"So, is the message confirmed?"
"All the official publicity has been posted, can it be changed?"
Han Tae-chang's tone on the other end of the phone also seemed a little weird, "I'll tell you, "June, just squat over there. Can you guarantee that there will be a big news today?"
"Oh, Taechang hiong!" Kim Minshuo frowned in dissatisfaction.
Han Tae-chang's tone of expecting something was so familiar to him. Not to mention others, I guess the only entertainment media in the world, besides anti-fans, are only those in the entertainment media hoping that other artists can do something every day.
"Hey, what's wrong!"
Han Tae-chang on the other end of the phone was not very satisfied, and replied unhappily: "You kid won't even have f(x) now, right? I sent you here today for this, otherwise it would be just a brand event, why do we need our people in the process of taking a photo?"
"That's too, we Xiujing..."
"We Xiujing? Alas, Gu, Alas, Gu! Tsk tsk!"
On the other side of the phone, sitting in his own seat in the office, Han Taishan held his neck with one hand and held his cell phone with the other, baring his teeth speechlessly, "Ah, boy! You really installed it for me, right? You forgot the rules of our club, right? Even if it's a mother's meal, you're a date with your own artist, you have to take photos first and then find a place to cry! Also, Jessica is not a member of Girls' Generation now, and she has already entered Leon Entertainment. Have you forgotten? Oh, don't say I didn't remind you..."
Having said that, Han Tae-chang covered his cell phone and looked around, then he lowered his volume with confidence and said in a kind tone: "You have heard of the news in the club some time ago, right? It is said that our club and Leon Entertainment have reached a cooperation. Now we have become other people's partners. So we can't follow Han Yu's scandal now. If we don't rely on other artists to poach some news, what else can we do?"
"Oh, but, hiong..."
"No, but!"
Han Tae-chang interrupted, "Minsuo, I advise you, what about your feelings? Why not just express it when you encounter Jessica's news in the future. How about it? Well? Now, just stare at the scene on the 'Orti's House' for me!"
Kim Minshuo took a deep breath, turned his head to look at the more and more reporters at the event site. He couldn't help but secretly guess whether these people had received the news and rushed over in advance.
eTude �
In 2013, "Orti's House" replaced the brand's spokesperson from the male group shInee, a subsidiary of SM company, to members of the f(x) group Krysta1 (Jung Soo-jin) and Su11i (Choi Sul-ri).
This was originally a very normal and correct decision, but the problem is that the f(x) combination was already in a turbulent situation due to the love storm caused by Choi Sulli. It is said that Choi Sulli will withdraw from the f(x) combination soon.
Then, a very embarrassing situation arises.
When they endorse, they were good teammates who loved each other, but when they met again, they became "strangers" who didn't know how to face each other.
Under normal circumstances, if the endorsement brand encounters such a situation, even if it does not change its spokesperson, it will quietly wait until the contract ends.
However, Kim Minshuo really couldn't figure out who was in the publicity department of AmorePacific Group and what was thinking in his mind.
Today's brand promotion event of "Eti's House" was a spokesperson. This book was nothing, but note that it was not one spokesperson, but two...
Yes, they invited both of them!
There was no news about this incident before "Eti's House". The D-She learned about it in advance because of its well-informed information channels, so Kim Min-soo will come to the event this afternoon.
I originally thought that this might be just a misinformation, or just a first idea of "Eti's House", but it didn't work. As a result, the answer I got from Han Tae-chang now looked like a fist, and it came up hard on Kim Min-soo's nose, which made him feel urge to pull the collar of the event planner and curse.
You don’t have to think about what “Eti House” is doing this for. If Jung Soo-jin and Choi Sulli really meet here this afternoon, if nothing unexpected happens, you can at least make an appointment for the hot news today and tomorrow. The name of the brand “Eti House” will be accompanied by it.
This is a marketing that is malicious with a businessman, based on negative news that someone doesn't want to take advantage of.
From a realistic perspective, Kim Minshuo cannot accuse "The House of Iti". After all, the endorsement contract between the two is not only on the validity period, Choi Sulli has not officially withdrawn from the f(x) combination, and there is no violation of the arrangement of "The House of Iti".
But from a reasonable point of view, it makes people feel a little disgusted with such behavior. Even Kim Minshuo doesn't understand the reason for "The House of Iti" to do so.
You should know that for a famous brand that has been operated, exposure is important, but reputation is even more important.
Even if the "House of Itti" can be promoted for free this time, almost all the news is notorious, which feels a bit more than worth the effort.
“This is not something we need to care about.”
Han Tae-chang on the other end of the phone said firmly again: "We just need to care about all the materials that can be written into a manuscript! No matter if it is because the planner's brain is temporarily drawn or if there is another plan for 'Eti'. Let's get the benefits that can be obtained first!"
"Oh, hiong!"
His team leader's official attitude made Jin Minshuo fall into a lot of entanglement. He lowered his head and grabbed his head with a look of distress.
"If you can take a picture of two people fighting, then..."
"Hey!hiong!!"
"Hey, what are you doing? I..."
"Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
Before Kim Minshuo could pluck any dissatisfaction with Han Tae-chang, he heard a small commotion around him. The words vaguely heard him move in his heart. Without even having to talk, he quickly stood up with his camera and looked in one direction.
Suddenly, among the group of colleagues who were holding up the camera next to him, Jin Minshuo's eyes opened slightly wider and muttered to himself:
"Really... is here..."
...
"Sherry! Xiujing! Please look here!"
"Do you guys think about the next two people coming to the scene today?"
"Please ask..."
"Sorry, sorry, please let me go!"
"That, krysta1..."
"Sorry! Please give in, the event has not started yet!"
As the saying goes, agents and paparazzi will always be good teammates and mortal enemies.
Of course, most of the time, it is the latter.
Especially today, SM seemed to have foresaw the situation on the scene, dispatched a large number of people. At first glance, a team of less than twenty people surrounded two slim figures and formed a human wall among the crowds, playing a role in escorting.
Since the time is not very good at the moment, the reporters had to leave in disappointment. However, looking at the two camps that belonged to the same company, many of them had a strange look on their faces and took a few photos with interest.
Generally speaking, it is difficult to arrange a good preparation place for activities like this. Today's planning of "Eti's House" is no exception. Only a relatively hidden area were arranged for Zheng Xiujing and the others to wear makeup and rest.
This arrangement is understandable. In the past, this was the case. However, today, when I saw two people not far apart and could look at each other from a distance, SM's agents cursed in their hearts.
Sure enough, nothing unexpected happened.
After sitting down for a while, Choi Sulli, who was originally quiet, was silently staring at a group of assistants who wanted to speak but stopped, and suddenly stood up and came to Zheng Xiujing's rest area.
Before he was about to walk up to stop his agent Oppa from speaking, the girl with fair skin and good looks blinked and said something that was inconsistent with her appearance—
"I thought you would hide from me today?"
In an instant.
As some people raised their hands to hold their foreheads with headaches, many people felt that the air seemed to be chilling inexplicably.
A pair of originally closed apricot eyes slowly opened. While the makeup artist next to him moved his hand away, she turned her head expressionlessly to look at Cui Xueli who came over like a guest.
A beautiful face that was equally snow-white was evidently cold, and the eyes in their eyes were like a pool of spring water rippling gently, bright and clear.
"I also thought you should have no shame to come here today."
A light and crisp response, with Zheng Xiujing's own strong personal personality traits, after Choi Sulli hugged her arms and squinted her eyes, everyone present seemed to see a large number of swords and swords lit up in the air between the two girls.
It turns out that in some cases, girls' fighting spirit is much stronger than boys.
Chapter completed!