Chapter 18 ? China's first film commercial
As the company's vice president, Yan Bing has almost lived and fed and lived in the Canton Fair these days.
But this morning I had breakfast with a Mexican client and just signed a contract. Before I could take a breath, I received a report from the front.
When Yan Bing walked into the exhibition hall, she saw that the color TV booths in various provinces and cities were screened with Qin beer advertisements.
An advertisement for a black and white film is still in traditional Chinese characters, and the font arrangements are from right to left:
"The packed Qinwan beer automatically passes through the sliding tank and is concentrated into the warehouse. Qinwan beer passes through a large number of cars, trains, planes and ships from the factory to transport them to the whole country and all over the Far East."
"...This is the business office in Shanghai. From here, hundreds of boxes of Qingdao beer are distributed to every corner of Shanghai every day. The sales increase every day. Why? Because Qingdao beer can not only enhance appetite and strengthen the spleen, but also treat beriberi, rheumatism, and gastrointestinal diseases..."
Yan Bing actually smiled, but he became serious immediately. This was obviously a Qin beer advertisement during the Republic of China period. It represents the history of Qin beer and also shows the status of Qin beer.
Today's breweries only appeared on TV in the late 1980s and early 1990s, and during the Republic of China, Qin Beer had its first film advertisement in China!
The traditional 4:3 picture ratio, less clear picture quality, slightly clumsy copywriting, and oral play with a full sense of time, even the choice of music and the switching of pictures all reflect the obvious imprint of the era in the Republic of China era.
"…Qinwan Beer is liquid bread, which can quench thirst and nourish. Drinking Qinwan Beer regularly is not only harmless, but also strengthens your health!"
There was already a lot of room in front of the TV booth, and Chinese and foreigners were watching TV, watching advertisements on TV.
Some people are introducing Qin Beer, and some are introducing TV.
"Our factory's TV set uses image edge correction technology. Look, this is an old advertisement from 1947, and it has been almost fifty years now..."
"The old advertisement for Qinwan Beer for fifty years," Qin Beer's people also stood next to the TV booth and promoted their beer extensively. "Qinwan Beer was advertised in 1947," he pointed to the TV and learned the lines on the advertisement. "There is a glass of Qinwan Beer in your hand, and it tastes endless."
Generally speaking, the programs on the TV booth are pictures with realistic colors and high clarity. Now it is the opposite. The historical advertisements of black and white quickly attracted a lot of attention.
Some TV customers started asking about TVs, and some beer customers started asking about beer.
In 1947, many of the people present were not born yet!
No one in domestic breweries can compare with Qin Beer in such advertisements. You can’t even copy other people’s practices!
Win-win!
Yan Bing immediately made a judgment that in this way, the TV booth attracted customers, and Qin Beer's booth was equivalent to expanding to TV booths in different provinces and cities.
She couldn't understand what kind of ecstasy Qin Dong had given the TV manufacturer. At the booths of the nine major TV manufacturers, all the TV advertisements of Qin Beer were played!
Compared with the advertisements I made on the city’s TV station, this kind of advertisement has a more accurate audience, and is targeting major foreign customers!
"Mr. Yan, I have been walking around and there are some TV manufacturers, and Qin Beer has not advertised," Haizhu's people also came out of the market and immediately suggested.
"No." Yan Bing flatly rejected it. It would be better not to look for those small factories. Not to mention the level of Haizhu Beer, how much traffic there is in those small factories!
"Qin Dong is ambushing me," Yan Bing suddenly laughed, "I deliberately kept these small factories and waited for us to drill in, but we didn't!"
Yan Bing doesn't drill, but someone drills it.
Zhu Xinchao found Rainbow and Ni Yunfeng. He was very polite to the young general manager, but he was polite and cold, "Mr. Zhu, this is not a matter of money..." He glanced at the advertisement of Qin Beer on TV, "I have already agreed with Qin Beer's Director Qin..."
I wish Xinchao is not discouraged, but I said a lot of good things, but Ni Yunfeng just didn't waver, "Mr. Ni, you just trust Qin Dong so much. I can give you what Qin Dong can give you."
"You can't give it." Ni Yunfeng's face suddenly fell down. He looked at Zhu Xinchao contemptuously, "You don't have such a thing."
"What do I have?" Both students from Shanhai Light Industry College, one is the class monitor of Class 1 and the other is the class monitor of Class 2. They are now the general manager of beer companies. Zhu Xinchao doesn't believe that there is anything worse than Qin Dong.
"My heart and vision." Ni Yunfeng looked at Zhu Xinchao coldly and left.
Heart and vision?
Zhu Xinchao was stunned, "They are all the same general managers,... Let's go, there are no rainbows and colorful clouds, let's look for other manufacturers."
Not only did I find these small manufacturers, but the booths are not very popular, but it is better to have them than not. When these small booths start to play advertisements for Guangdong East beer, the crowds in the audience were like they were surfing, and they all rushed in one direction.
"God!" Old man Andrei covered his chest with his hands.
I saw that the red screens on both sides of the entrance of the exhibition hall of the aisle had been uncovered, and eight hundred TVs were neatly marked on both sides. The screens were played on the same screen, which was the advertisement of Qinwan Beer.
There was no LED screen at that time, so Qin Dong could only lead the way.
Eight hundred TVs played a beer advertisement repeatedly at the same time, and the sound was rolling, which quickly attracted a large number of citizens and dealers to watch, and even the staff at many booths were attracted.
When the flag-like Qinwan beer finally appeared on the screen, he saw a huge green beer bottle of 800 beer bottles, and the scene suddenly became very quiet.
"Oh, Qinwan Beer." Andre repeated, "This is the most shocking beer advertisement I've ever seen."
Zhu Xinchao was also staring at the huge screen composed of six hundred TVs, clenching his fists secretly.
This squad leader made another beautiful combination punch!
Soon, Qin Beer's booth was crowded with people, and people rely on people. Chinese people like to join in the fun. With such curiosity, there were more people.
He was jealous and said that Yan Bing was also watching 800 TVs. Why didn’t he notice such a big move?
"Mr. Yan, I didn't expect it to be full!" The vice president who followed Yan Bing looked at Qin Beer's exhibition hall. The shark-shaped venue shape was very innovative and shocking.
Eight hundred TVs repeatedly broadcast the same advertisement at the same time and place. With this alone, it is difficult to not attract attention.
Now, most of the dealers coming are men. Seeing such shocking advertisements and such novel venues, and Liu Zhen is constantly threading needles, it is impossible to see Qin Beer’s exhibition hall.
"Mr. Qin, how did you think of this trick?" General Tang's mouth was so excited that he only had one TV at home, but he had never seen eight hundred TVs playing the same picture at the same time!
"Old Tang, have you seen General Xu Haidong?"
"I know, the top ten generals." General Tang was a yearning for joining the army when he was young, so he naturally knew this general.
"During the Long March, facing the pursuers on both wings, General Xu personally led more than 60 Red Army machine gunners in a row, rushing towards the enemy," Qin Dong's face turned red, "What do you think, what kind of scene is that on the battlefield? More than 60 Red Army machine guns roared together, and a fierce firepower net swept the enemy."
"Oh, I understand," General Tang smiled immediately, "This is the same as our eight hundred TVs, concentrate firepower!"
"Yes, concentrate firepower, we must also show our momentum like the Red Army! Try to harvest another wave today!" Qin Dong issued an order, "Tell us the message to our staff, whoever brings the dealer to sign a contract can get a commission!"
Chapter completed!