The Great Wall will never fall, and the Yellow River will surging thousands of miles away. The mountains and rivers are beautiful, and there are Cuifengling. How does our country look like a disease?

Above the Great Wall, the singing shook the sky and the earth.

The reporters and citizens who approached the Great Wall were moved by it.

Break through the bloody road, wave your hand, and work hard to work for the country's ZTE.

How can the country be trampled on again and each of them bears a mission?

...

We must be committed to the country's rejuvenation.

How can the country be trampled on again?

The sleeping lion has gradually woken up!!!

Suddenly, the actor pretending to be Huo Yuanjia held a big flag and ran towards the Great Wall. The red color moved rapidly on the ancient Great Wall. Around the flag were countless red flags. For a moment, the mountains, red flags, the Great Wall... were shining together, and countless citizens were cheering up in the resounding drum sounds.

The TV reporters are all a group of cultural people, but they have left the secular world of car-funding, and their inner Chinese hearts are all aroused at this moment.

A camera reporter silently pointed the camera at Guobeer - Rongya Beer, and several reporters also pointed the microphone at Beijing citizens.

"We are all Chinese, and millions of Chinese are the Great Wall. We support domestic products!"

"The Great Wall will never fall, and the national brand will never fall!"

"The Great Wall of the Nation, the Beer of the Nation, Rongya Beer!"

Just as it was, a huge banner hung on the Great Wall wall, just like the finishing touch, and the lion immediately came alive.

"There is a writing head." A reporter didn't even look at Mite Beer, which paid the car and labor fees. "Today, my pen is going to write what I want to write."

"Rong Beer, it's much better than foreign beer. I support Chinese Beer now!" Another reporter patted his chest, "I'll see the newspaper tomorrow!"

The reporters all supported Rong Beer, and Sega was very embarrassed. Is Rong Beer here to ruin the situation?

"Yes, they are the ones who smashed it!" Seeing the situation in front of you undergo a dramatic change, Xia Yu, who was standing on the beacon tower, laughed loudly. He pulled up a red flag, the red flag was everywhere in the sky, and the wind blew the red flag over the big barrier!

...

In fact, since 1992, with the influx of a large number of international capital and more and more multinational companies making efforts in the Chinese market, local companies in various industries are facing unprecedented impacts, and the market structure changes three times a day.

At the same time, after more than ten years of development, Chinese local companies have already possessed considerable strength, and consumers have begun to have a certain degree of confidence in domestic products.

Against this background, revitalizing national industry has not only become a strategic concept for the growth of China's industrial areas, but also formed a strong public psychological atmosphere.

As Chinese brands disappear from the public's perspective after joint ventures, this phenomenon has made people worry about the fate of local brands and also stimulated great national enthusiasm.

Some smart entrepreneurs fully borrowed this enthusiasm in marketing. In this year's corporate advertising, many of them adopted the theme of "revitalizing national industries", such as Sun God Advertising and Sanzhu Advertising.

In almost all the surging industries, the revitalization of national brands is the most dazzling and high-profile theme. Under the call of this battle flag, local enterprises launched an unprecedented business war in the form of price wars.

In 1995, Ni Runfeng proposed that Changhong's mission was to "serve the country with industry and national prosperity as its own responsibility", shouting "Build our new Great Wall with our brand". Changhong Color TV's advertising slogans also changed from the very ordinary "Rainbow in the sky, long rainbow in the world" to the heroic "Changhong takes national prosperity as its own responsibility, and dedicates it to you - Changhong red sun."

These propaganda slogans echo Lenovo, Haier, and Sanzhu, Giant and others in the health care product market, and instantly incited a strong national enthusiasm.

This late autumn, national enthusiasm is still rising.

"How can the market be trampled again, and Guobing regain its strength"

"The Great Wall will never fall, and the glorious beer will strengthen itself"

"Rong Beer, Carrying the Banner of the National Beer Industry"

...

The next day, almost all media in Beijing reported on the "red flag" of beer above the Great Wall. All media were willing to praise the Chinese beer that repeatedly defeated foreign beer in this Beijing beer war!

Mite Beer, which offers car and labor fees, rarely mentions it.

Sega knew that in this large-scale public relations event, Mitt lost without any face.

Rong Beer almost made another advertisement that cost no money, and its reputation and popularity have almost reached its peak!

What Sega did not expect was that one day later, CCTV also reported on the activities of Rong Beer on the Great Wall:

In the two years before this, local companies such as Lenovo, Haier, and Changhong have relied on price wars and holding high the banner of national brands to win in the fields of consumer goods such as home appliances and beverages.

However, the Chinese company that chooses not to lower prices and uses marketing methods to fight foreign companies head-on, Rongbui is not the first, nor is it the last one..."

CCTV has followed it. Although it did not directly comment on the names of foreign companies, on that day, in two events, everyone naturally knew who was the foreign company.

For a time, Mitte Beer sales plummeted!

"Turn foreign beer off the Great Wall!" After people were full of food and food, many Beijing men mentioned Mitte climbing the Great Wall, but they were so angry that they were not angry.

These men are the main force in beer consumption. Sega knew that he had committed public anger. Now he regrets going to the Great Wall to hold such a ceremony.

He soon received a call from the US headquarters. The headquarters attaches great importance to the Chinese market and naturally does not allow things like German shell beer to happen again.

After answering the phone, Sega felt much more relaxed. He knew that the boot in his heart had finally been put down.

However, in Beijing, from market research to joint venture factory building and then to market development, he devoted his efforts here, but now he is about to leave sadly.

"General Manager Wang," said goodbye to Wang Rui, general manager of Wuhuan Beer, and Sega pretended to be relaxed. "It seems that I still don't understand the Chinese market. I didn't lose to Rongbee, but to Chinese consumers."

He is still stubborn, no wonder he has only seen Qin Dong halfway since he entered the market, and it was when he held the second price coordination meeting.

"Mr. Sega, can I ask, who will take over your position?" This is the reason why Wang Rui bid farewell to Sega.

"Don't worry, this is a person who knows marketing the most. He will help you defeat Rongbe and occupy the Beijing market..." Sega smiled and shook hands with Wang Rui and walked towards the boarding gate. "He is a senior marketing manager, unique..."

Sega returned to the United States, but Xia Yu was not idle. He led the crowd to run around Beijing. Qin Dong gave him a task to build fifty warehouses of Rong beer in Beijing.

When news of Sega leaving China came, Xia Yu stood in front of a warehouse and laughed. It seemed that the world's second largest beer manufacturer was just like this.

"I heard that Sega is back, Mitt wants to send a master who knows how to market..." Guo Binhui reported.
Chapter completed!