The sentence "Foreigners do not understand Chinese beer" is a good summary of the competitive state of foreign beer when they entered China before and at the beginning of their entry into the WTO.

Take the marriage between Shell Beer and Golden Key Beer as an example. The two beers jointly ventured in 1992 and jointly authorized the production of Shell Beer.

The German side insists on brewing heavy-flavored shell green label series with authentic German formulas, while the Golden Key Brewery hopes to produce light-flavored beer that is loved by Chinese consumers. The two do not give in to each other, and the marriage between the two has cast a shadow from the beginning.

Joint venture is a dream of the same bed and a different dream.

Last year, Qin Dong proposed that Chinese beer should not sell brands. It quickly resonated among breweries across the country after being reprinted by newspapers.

Liu Zhiguang of Golden Key Brewery is a staunch supporter. After many tug-of-war negotiations with Beike, the two sides had a very unhappy quarrel, but the Golden Key Brewery brand was finally retained.

Liu Zhiguang looked through the information and his face became more and more gloomy.

Beike wanted to start a new job, but he knew nothing. He hated this kind of behavior of deceiving judgment the most. It seems that this marriage has completely reached a dead end.

Now, what Liu Zhiguang can do is reduce the losses to a minimum.

He put down the information and looked at the fat man with a smile in front of him, "Manager Shao, I still said the same thing. This is the matter between us and the shell. We Golden Key Beer will not participate in the war between you."

"Director Liu..." Shao Dawei smiled, "We are all Chinese beer..."

"When you are doing business, you don't have to tell me the big reason," Liu Zhiguang interrupted Shao Dawei's words, "We do our own things, you and Beike are your business, our golden key and Beike are our business..."

"Okay, I'll say all the good things," Shao Dawei was not angry when he saw Liu Zhiguang's tough attitude. "Washell asked the next company to open a factory again. You are mainly producing shell beer now. There are very few golden keys. The brand market that Beike has worked hard to open up will be taken away and will not be left to the golden keys..."

In other words, in this marriage, Beike is devoted to the "second marriage" and will take away the first-marriage child, and the golden key will not benefit.

Liu Zhiguang's face became more and more gloomy. He picked up the phone on the table, listened to a few words, and stood up, "All the goods from Shanghai, Tianjin and Haibei are seized?"

Although this batch of goods is made from the shell brand, it is produced by Golden Key Beer. The factory pays raw materials, labor, time, and of course it makes one-third of the profits in the factory.

Also, beer has a shelf life. Their beer has a three-month shelf life. After the shelf life, this batch of beer becomes "waste wine".

"Mr. Shao, your methods are really good..." Liu Zhiguang put down the phone, his face was gloomy and his words were angry, but his attitude softened.

"It's not my method, it's our President Qin," Shao Dawei didn't do anything to rob people. "To be honest, we mainly target shell beer. This batch of goods can be unsealed, but..."

He looked at Liu Zhiguang and smiled and picked up the teacup, "Well, Wuyishan tea is good. I still have a few pounds when I left. Mr. Qin also likes to drink tea."

Liu Zhiguang gritted his teeth. He didn't want to be used as a gun by Rong Beer, but the situation in front of him was no longer allowed.

The breakup with Shell Beer is a loss in the factory. If you lose such a large amount of goods, Golden Key is probably facing operational difficulties, so he, the factory manager, cannot be the one who is the factory manager.

"Okay, I promise you, but I can't smash our Golden Key Beer brand..."

"I'm smashing the shell brand," Shao Dawei immediately smiled, "It has nothing to do with you, you can rest assured that there is only one outcome waiting for Mr. Shi..."

"What..." Liu Zhiguang asked.

"Get back to my hometown in Germany." Shao Dawei stood up with a smile, "Then I will go back to Beijing. See you in Beijing."

"Wait..." Liu Zhiguang suddenly shouted, Shao Dawei turned his head in surprise, but saw a smile slowly blooming on Liu Zhiguang's face, "I prepare a few kilograms of good tea from Wuyishan, you can bring it to Mr. Qin..."

...

The second price coordination meeting of Beijing beer market was officially held. This time, neither the industrial and commercial department nor the price department participated, but only more than 130 breweries in the Beijing market.

The coordination meeting was held at the China Hotel. When Strauss brought Guo Bin in, the Chinese and foreign beer were almost there.

"Which one is Qin Dong?" I saw Qin Dong in newspapers and TV, and I had a general impression of Qin Dong. Looking around, a tall man in the venue was very conspicuous. Strauss recognized Qin Dong, but asked.

"The one who can push the sky up is our President Qin." Guo Bin smiled.

Straus walked straight over, and someone immediately reminded Qin Dong, and Qin Dong also turned his face. The venue suddenly became calm. Everyone was watching the old and the young, one middle school and one foreign, watching whether they were fighting fiercely or facing each other.

Strauss is confident here. Shell coordinated with the embassy's business counselor, hired a huge team of lawyers, and former retired officials as consultants. He took three steps. In Strauss's view, Rong Beer suing the court was simply unreasonable.

"Mr. Qin, this is our second time to meet." Strauss suddenly discovered that there were many reporters with long spears and short cannons at the scene. Just as he reached out, countless spotlights flashed, but only when he reached out, Qin Dong did not reach out.

This was embarrassing. He could not retract his hand when he reached out. Strauss waved his hand and said, "Please sit down and talk."

"This is Beijing, China. We can sit whenever we want, stand whenever we want, and lie down when we want," Qin Dong smiled, "Mr. Strauss, it should be me, please sit."

Strauss smiled and looked at the young Chinese beer manager, "Qin, I think our war is over, oh, before the meeting, I want to tell you something, we can drink sea water and fresh water, and your teacher Qin beer was built by the Germans. In beer, you still have to learn from us..."

"Then I will tell you, Mr. Strauss, Rong Beer developed independently, and China's 813 breweries also developed independently. We don't need teachers, let alone foreign teachers!"

Straus shrugged, "Then decide the outcome in the market," he looked at the reporters in front of him, "China's Mid-Autumn Festival is coming soon. Our Shell Beer has prepared hearty beer for the citizens of Beijing. Our Shell is a beer from Germany, with a strong taste and a long smell. We will never reduce the price..."

"Your shells will never reduce the price?" Qin Dong asked immediately. His German was very good, which surprised Strauss. He had heard that Qin Dong could speak German, but he didn't expect to be so fluent.

"I reiterate that we will never lower the price of shell beer." Strauss touched his beard.

Chu Zheng, who was sitting aside, was shocked. He couldn't help but think of Red Star Beer. A few months ago, Red Star Beer had just shouted that he would never lower the price, and then he suffered a severe blow and is still in a slump.

It seems that some things should be carefully exported at this price coordination meeting.

It was two days later that Strauss thought of this layer, because in the past two days, reports of Shell Beer not reducing its price have filled the pages of major newspapers in Beijing.

"When I asked Guo to come to my office, why did I feel something was wrong inside...?" Strauss wanted to call Guo Bin, but the staff of Shell Beer searched everywhere, but they couldn't find this special assistant from China.
Chapter completed!