Missouri, St. Louis, United States BC Group Headquarters.

August Adolf Busch, Jr., sat behind his desk, looking at the globe in front of him, thinking.

If you count it carefully, the head of the largest beer empire on this planet has been in charge of this world-class beer empire since 1946, and this year it is already 72 years old.

The history of this beer empire dates back to 1852.

In 1852, a German immigrant named George Schneider founded a small brewery in St. Louis on the Mississippi River. Eberhart Anheis, a soap maker who is also a German immigrant, was one of its shareholders.

In 1860, the brewery encountered financial difficulties, and Anheis took the opportunity to acquire all the shares and became the only owner of the brewery.

In the same year, 21-year-old German immigrant Adolf Bush opened a brewing raw material factory in St. Louis and became an supplier to Anheis.

For Anheus, who was born in a manufacturer, brewing itself is not a problem, but how to sell the product was quite difficult. Shortly after taking over the brewery, he was helpless to find that while the sales could not rise, he also owed supplier Adolf a large sum of money for the goods.

At this time, Adolf showed his interest in two things just right: the winery and Anheus's daughter Lily. So the two hit it off. In 1861, Adolf married Lily and entered his father-in-law's factory to work.

In 1875, Adolf Bush became a partner, and the brewery was officially renamed Anheis-Busch Company. Five years later, Old Anheis passed away and Adolf became the head of the family business.

Unlike his father-in-law, the young Adolf was very good at marketing. He first established a chain of cold beer houses in many places, and found a beer recipe that satisfies everyone, at least most people - Budweiser, which was later known as the "Qianwei" all over the world.

His taste and judgment are correct. Since appearing in the American market, Qianwei has quickly become the king of sales.

At its peak, Anheus Busch's Budweiser's market share in the United States was as high as 50% - that is to say, in the United States, one of every two bottles of beer sold was Qianwei.

By the beginning of the 20th century, Anheus Busch's beer sales reached 1 million barrels, far exceeding its competitors and becoming the largest beer company in the United States. Adolf Busch himself became an idol of the people in his hometown.

In 1901, the 50th anniversary of the Adolf couple became a St. Louis festival. People held a grand banquet in the local stadium, drank 40,000 bottles of free beer, and sent a three-dimensional gold greeting card to the Adolf couple.

In 1913, 74-year-old Adolf Bush died, and his son August and his grandson Adolf Bush III took over as president one after another.

In 1946, Bush III died, and his younger brother August Adolf Bush became the new president, which was later passed on to his son August III, 57-year-old August III, who still manages the world's largest beer supply group.

The door was knocked, and a young man who looked like Clark Gable walked in, "Dad... Oh, this globe is almost ruined by you. I think it's time to buy you a new one."

The young man approached his father's desk, "Oh, you are paying attention to China, Qin Beer, Qin Wan Beer..." He sat rudely on his father's desk, "The king of Chinese beer, but compared with our BC Group, they are insignificant..."

"Don't underestimate Chinese beer, just like don't underestimate this country," August's eyes flashed in a flash. "This country's beer production capacity has jumped to second place in the world. Decades ago, they couldn't even drink beer..."

"It's true," little August shrugged, "more than 800 breweries, small, messy, scattered... Oh, you won't tell me, you want me to go to China..."

"Why not?" Old August looked at his playboy son seriously.

Last year, in 1993, Anheus Busch had quietly begun to make plans in the Chinese beer market by purchasing 5% of Qinwan Beer's shares in the Hong Kong stock market.

This year, the Asian company of BC Group was officially established. Although it did not formally propose the concept of a large China region, it is already an arrow to the point of setting up a joint venture or setting up a separate factory in China.

"In the future, it will be the hottest place in the world with beer and the most competitive place..."

Old August has selfish intentions, and he thinks that his son can achieve success there.

August IV, 30, is still unmarried and has a reputation as a "party boy", which disappoints his father and the board of directors.

In fact, August IV was not an incompetent "playboy" who had worked in a family business for nearly 10 years and had been in every position including brewing, packaging, transportation, marketing, business planning and sales.

In addition to production lines and negotiation tables, he is also very talented in advertising. The advertisements he personally guided have won multiple awards including the "Super Bowl Advertising Award" and the "Cannes International Advertising Festival Silver Lion Award".

But you still can't deny that beer is his amateur job, and his main business is still a perfect playboy.

"We don't understand the Chinese market, but there is one person who knows it," said Old Auguste, "If you go to China this time, she will help you. There are two places you must go to in China, Qinwan, and Wuhan..." Hearing the knock on the door, Auguste opened the door, and there was a Chinese girl next to the vice president in charge of personnel.

"Hello, Scarlett." Old August stood up from the sofa with a smile. Little August looked at Scarlett and shrugged. This was a young face, but I have to admit that there was an oriental mystery, and something he couldn't explain.

"Don't you mind if I suck a cigar?" Old August smiled, "I know, you come from a brewery in Qinwan. Can you introduce it to us? We know that last year, they successfully defeated the Australian Jinshida. Not long ago, Chaohui Beer promised them to sell their beer in Japan. I looked at it and their annual output was only 200,000 tons..."

Two hundred thousand tons?

Not as good as a fraction of the BC Group, little August smiled proudly, but he found that the Chinese girl in front of him had her lips tightly pursed, as if she was very contemptuous of his smile.

"Mr. August, can I introduce Rong Beer to you?" Scarlett said with a smile.

"Of course, oh, can I know your Chinese name?" August replied immediately for his father.

"My Chinese name is Liang Jing." The girl's voice sounded very nice, "I used to be an announcer in this factory..."
Chapter completed!