Chapter 202 Listing
"Kaila No. 1, have you heard of it? Wang Yanhui." The middle-aged man smiled and stretched out his hand.
The driver immediately carried the sedan chair, "This is our Mr. Wang, who doesn't know about our Mr. Wang!"
"Are you waiting for me?" Xiao Lili raised her eyebrows. She was usually very happy and quiet, but when something happened, she raised her eyebrows and her sword was unsheathed.
"I'm waiting for you," Wang Yanhui patted his Mercedes-Benz. This is a 1991 Mercedes-Benz 560sel. The body looks elegant and detailed, simple but not simple. "This factory belongs to Qin Dong, and is also producing health care products?"
Xiao Lili didn't answer.
"Let's do this, let's open the skylight and say something bright. How much does Qin Dong give you in a month?" Wang Yanhui saw that Xiao Lili looked cold and immediately changed the topic, "This way, I won't ask more. As long as you come to me, I will double it for you..."
Xiao Lili smiled, "Are you poaching?"
"Well, people go to the high places, and water flows to the low places," Wang Yanhui glanced at Xiao Lili's tall chest, "Where can you make more money? You need to make money by doing business. I have to see it too. Qin Dong's life is probably not easy..."
Xiao Lili smiled again. It seemed that this person really didn't know her past. She had seen and made money. When she made money, this person was probably still riding a bicycle.
"You can't hang yourself on a tree. It's common in business," Wang Yanhui continued to smile, "In a word, you go to our No. 1 Kaila, deputy general manager..."
"You're afraid you're not only interested in me, but also this factory. At least you have to take time out the workers in this factory to leave an empty shelf..." Xiao Lili smiled and pulled her hair. This very feminine action made Wang Yanhui cough.
"Smart people, you are smart people, how about you..."
"Get out." Xiao Lili's face suddenly pulled down. She looked at the middle-aged man with contempt and walked forward.
"Don't be crazy," Wang Yanhui shouted behind him, "This is Chen Nan, not Qin Wan. As long as I am here, your products cannot be sold..."
...
Xiao Lili is a real estate business and is not as familiar with the market and sales group of breweries that have been fighting in it since the 1980s.
Qin Dong rushed to Chennan, and Beihai BioHealth Products' first battle can only be won, not lost.
"Health care products marketing is different from beer," Qin Dongdao, "but it's the same. We all need to open the market first. This is inseparable from advertising, TV advertising..."
At this time, the Chinese people had just gained extra money in their wallets, but they had no rational ability to distinguish health products. The main source was TV advertising. The brands that had advertised on TV were the "good things" in everyone's mind.
In short, any product, as long as it is ads attractive and highlights a higher level, will attract consumers.
Looking at the past and since, a number of health products have relied on high advertising, with high gross profit and high growth in the market. The rise of these health products has made money by investing in high advertising fees.
Of course, this kind of "carpet-style advertising bombing" was very expensive if it was chosen in the prime time period.
At this time, TV advertising is not very developed. The advertising prices after 10 o'clock every morning and evening are very cheap, and few merchants are willing to serve.
"We are buying a large number of non-prime time at the provincial station, Chennan TV and district stations," Qin Dong said, "The advertisements in these periods must be long..."
The commercial was broadcast for 10 minutes, and the filming was not exquisite but full of linguistic temptation.
"Beihai Biological, Sino-German Joint Venture"
"Beihai Gold, the number one brand of health products in Germany, the number one sales in the whole year..."
"North Sea Gold contains amino acids, vitamin B groups, various minerals, dietary fiber and other essential products for the body..."
"Beihai Biology, China's leading health products company..."
...
The almost narration-style advertising film subtly implanted the concepts of Beihai Bio and Beihai Gold into the minds of people across the province. On the second day after the advertising film was broadcast, some people have already paid attention to this foreign health product.
“Health care products that Germans eat…”
Soon, the people of Chen Nan spontaneously positioned an advertisement for Beihai Bio, "The health products that Germans eat are very German and very healthy!" Qin Dong immediately took advantage of the situation and modified the advertisement.
Chen Nan, Beibingyang Brewery, Director Yang's wife looked at the two foreign men and women on TV and sighed, "You are also health care. Tomorrow, I will go and have a look. I don't know what the Germans eat well, and how the Chinese people eat..."
Director Yang was washing his feet while reading the newspaper. He raised his eyes from above the reading glasses and looked at his wife. He knew that this was a health care product produced by Qin Dong, but this young man had real materials and his health care product would not lie.
"In this way, tomorrow, I will ask Xiao Li, who is run by our factory, to get a batch of goods and send them to everyone as a benefit..." He wanted to support Qin Dong in this form.
With the support of relatives and of course the destruction of enemies, Wang Yanhui has been paying attention to when Beihai Gold will be listed, but he only heard the advertisements on TV that were loud and loud, and Beihai Gold could not be bought on the market.
"You go, find a way to get a bottle tomorrow and we will inspect the goods." He also ordered his driver.
However, judging from the advertisement, Qin Dong really understands the routine of health care products, and this is definitely an opponent.
Now, there are only two health products companies in Shanhai Province. They are natural competitors. "With me or not, without him or not..." Wang Yanhui's new and old hatreds surged into his heart. Chen Nan is his base camp, and he wants Qin Dong to finish playing in Shen Nan!
...
“Online tomorrow.”
In Beihai Biological Factory, Qin Dong issued an order.
He spent all his energy to smash advertising, and in order to concentrate on advertising, he put the most out of the provincial capital Shennan.
If you smash advertisements and reports for a week, consumers affected by the advertisements will go to the store to ask if there is Beihai gold. If you ask too much, the store will ask the dealer if there is Beihai gold.
"I can't even get the dealer's phone number," Xiao Lili smiled, "There are more than a dozen batches of people coming to the door to inquire and urge the goods..."
"It will be listed tomorrow, but we must insist on picking up the goods with cash." Qin Dong instructed.
"Will they agree?" There is a lot of communication in the mall. Although they don't know specific marketing, Xiao Lili understands people's hearts.
"Then let's give them a reason." Qin Dong smiled, "Tomorrow, we will set up a counter at the department store No. 10 to see the shipment volume, and we will have a look at the shipment volume."
The next day, Beihai Gold was officially launched!
After listing, fewer dealers came to ask about them. They were all smart, watching the market and the reactions of the people.
“Is there North Sea gold here?”
The young man run by the Arctic Ocean Factory rushed to the department store No. 10, "Yes, we want 4,000 boxes... we will deliver them to the Arctic Ocean Brewery today."
Four thousand boxes!
The common people in Chen Nan who were also hesitant to buy were shocked, "How many boxes should I buy?"
Chapter completed!