Chapter 182 The general attack has begun
Although beer and home appliances are two industries, business rules are the same.
Zeng Junlie revealed his secret and said, "Others increase the price of 5% on the basis of purchase and tax, and I only increase the price of 2% on sale, so that consumers will come to me,
Geriletu, you can start with the price..."
"We came from afar, and the cost is here, so there is generally no price war. But tomorrow, on the basis of opening the lid and giving a prize, each bottle of beer will be reduced by one cent..." Qin Dong made up his mind.
One dime?
Luo Ling immediately said, "Mr. Qin, plus the cost of opening the lid and having a prize, plus the cost of long-distance transportation, and the cost of crosstalk conferences, is it a little more to reduce each bottle by one cent?"
"The wool comes from the sheep, and we give benefits to consumers, I have to find it back from Haihe Beer." Qin Dong smiled, "Anyway, I don't have the word "loss" here."
...
In addition to coming up with the idea of a spokesperson, Holden also wanted to sponsor a football team in Tianjin. Sports marketing is also common in the history of foreign beer sales.
This year, Tianjin Football Club was officially listed, but the league was not held because it was the National Games year.
But he did not expect that the first and second teams of Tianjin football teams politely rejected his sponsorship, because these days, Australia was very unpopular, and even Australian beer was not welcomed.
The beer at Sheraton Hotel can no longer be sold, and the Sheraton Hotels in major star hotels are no longer interested.
Haihe Beer, which cooperates with Australians, has been more affected in the low-end markets of its own home beer. Not only do people not buy it, but they will add a sentence when talking about it, "It is the brewery that cooperates with Australians..."
"Mr. Holden, what should I do now?"
Huo Dewei really regrets it now. He originally expected that he would have a good harvest after the joint venture, but he didn't expect that after the joint venture, he was not as good as before the joint venture. He was not only glorious before the joint venture, but after the joint venture, he was in a mess. Qianhaihe Beer is the boss of the joint venture, but now the boss has changed hands long ago. Tianjin Beer has benefited from the crosstalk conference and has a tendency to catch up.
Holden shrugged, meaning there was nothing he could do.
"Qin Dong, Qin Dong..."
Horton suddenly remembered that Qin Dong compared the market economy to a vast ocean. Jin Shida lived in salty sea water by nature, and China's planned economy was equivalent to freshwater. Now, in the process of the planned economy entering the market economy, freshwater turned to seawater...
"Can't we really drink fresh water?" Horton looked frowning and put his chin on his face. He looked at Ho Dewei. He was already thinking about how to get rid of fresh water, and he should go back to the sea to swim!
"Mr. Horton, Manager Huo, it's not good, Rong Beer has reduced its price across the board!"
It was raining and raining in the Haihe Brewery, while people were thinking hard, the salesperson fed back the frontline information.
Rong Beer has reduced its price across the board!
Rong Beer has occupied 80% of the Tianjin market, and the situation is very good. Now Rong Beer has lowered its price, and Horton and Hodewei understand that this is a sign of the attack on the whole line.
Sure enough, starting from the evening, Rongya Beer’s TV commercials, street promotions and open-cover prizes were launched together... Qin Dong mobilized all Tianjin dealers to start the last battle of the Tianjin Battle. At this time, the streets were full of cars pulling Rongya Beer roaring past.
"Manager, we ordered three production lines from Germany, and the other party urged the remaining one, and one production line was already on the way to China..."
The office director knew that Huo Dewei was in an extremely bad mood at this time, but this was a big deal, so he couldn't help but not say it.
Three production lines were launched at one time, and they were originally ***, but at that time, Jinshida was in the limelight and Rongbee was "depressed", which gave Horton and Hodewei confidence. The two of them calculated that they used the money from selling beer or borrowing from banks to deal with the huge funds of the three production lines.
Even if a bank loan is enough to deal with with good sales.
But the change is faster than the plan. Now Jinshi has achieved the goal of everyone beating, and Haihe's sales have fallen even more sharply. Now Haihe Brewery really can't afford the money, even the workers' wages are difficult.
"Mr. Holden," Since it is a joint venture, it is a family. If the family doesn't speak two words, you have to help you in difficult times, Hodewei looked at Holden, "There is a shortage of funds in the factory. Can Kingstal help us through the difficulties?"
The matter was urgent, and he didn't care about being polite.
Hearing the funds, Horton shrugged, "Manager Huo, please look at the contract again. The joint venture between Haihe Beer and Jinshida Company. We invest in the brand and then invest in the capital..."
"But we need funds now." Huo Dewei's voice suddenly rose and his eyes turned red.
"Sorry, I don't think of this. The contract stipulates that Haihe Beer must have a good development momentum so that we can inject capital..."
Contract, contract, Ho Dewei did not expect that Australians were so insidious!
But now he is in trouble with internal and external affairs, so he doesn't care about fighting with Holden. It is important to solve the wages of workers in the factory.
This year, the new term "laid-off" appeared in Guangdong for the first time. After several years of difficult "ideological liberation", workers who have been "owners" for decades have begun to accept the reality that they no longer "sustain and die" with their enterprises.
At the end of the year, the state-owned Guangzhou Radio Plant, which was on the verge of bankruptcy, laid off 1 000 employees, of which 330 �
Huo Dewei worked in the brewery for most of his life, and many of the workers in the factory also worked in the factory for most of his life. If they were laid off, he would not be able to accept it from the first thing he had to do is to have feelings.
Huo Dewei ran to the bank. In the past, the brewery was the target of the bank's key services, and he was confident that he could get a loan.
"Old Huo, I should help you in terms of public intentions and personal friendship," the president looked helpless. "You don't know that since March this year, financial management has been continuously strengthened from top to bottom. Now the country's monetary base is tightening, and the top has repeatedly held meetings to emphasize..."
"What you mean is that you can't get a loan?" Huo Dewei immediately felt a toothache in the back groove.
"There is really no way," the bank president felt that he was not easy to say anything. "In this way, I will think of another way. As a friend, I advise you not to go to other banks. It is the same policy. Now it is carrying out tax sharing reform. Now it is..." He shook his head and stopped talking.
Huo Dewei turned gray overnight!
"What a big fire this is going to cause a scam from foreigners!"
"The brewery is managed by the wine company, let's go to the main company!"
"Workers' wages cannot be paid anymore. I think it's better to not have a joint venture like this!"
When the bank learned that the production line had nowhere to go and the bank could not lend money, the employees of Haihe Brewery blocked the door of the wine company.
"The children at home are waiting to pay the tuition. School starts in September, and our children's tuition has not yet been settled..."
"The old man is hospitalized. You can't let the old man die in the hospital. Then I might as well bring the old man here. You can do whatever he wants..."
"I have no shame to enter the house when my mother-in-law celebrates her birthday... I am a son-in-law, so I should be as cowardly as I am..."
Chapter completed!