Chapter 203 Full power, full production
In the 1980s, when the entire Chinese economy transformed from planning to market, on a low starting point, Chinese advertising was integrated into the torrent of reform and opening up at a high speed.
TV advertising has become the most important part of Chinese advertising with beautiful pictures, beautiful dubbing and musical melody, carefully planned content plots, and fascinating special effects...
"Rong Bee's...advertising?" It was almost the Chinese New Year, but Liang Yongsheng did not relax. It was already past nine o'clock in the evening when he got home. When Liang Jingwen pulled him to the TV, he couldn't react for a while.
Seeing the four handsome men and beautiful women holding Rongya Beer on TV, and finally, the four big words Rongya Beer are frozen on the screen with a special effect. Liang Yongsheng smiled, "This must be Qin Dong's idea. He participated in the recording of the city's Spring Festival Gala."
He looked at his baby girl, "It's vacation, go back to the factory to have a look, find the original worker, don't stay at home all day."
Well, Liang Jingwen agreed and turned back to her room.
Liang Yongsheng sat on the sofa, and he glanced at the TV again, "However, these four people are very suitable, but there is still half a month before the New Year. If you are busy with the New Year, who has time to watch TV? This advertisement is probably useless..."
In the room, Liang Jingwen didn't hear her father's words. She opened the drawer and took out a letter from it. This was a letter written by Qin Dong from Shanhai Light Industry College to herself, which introduced the content of her enzymatic saccharification test...
But I wrote six letters to him, only for this one...
She quietly closed the door, took out a notebook, opened it, and there was a photo inside. It was a photo of the volleyball game in the factory last year. The young man in the photo was smiling and looking at her...
...
On this day when the Spring Festival is approaching, Rongbui’s advertisements have also attracted the attention of brewers in the same city.
Qin Beer tree has deep roots, so naturally it is not taken seriously by Rong Beer's actions, but when it comes to advertising, Qin Beer had a TV commercial decades ago!
"Another advertising, it is also our Qin Beer joint venture factory. In Qinwan, everyone still recognizes Qin Beer!" Fang Lingxian, the technical deputy director of Rongya Brewery, watched the TV with a smile, not caring about it.
Similarly, breweries such as Baisha and Haicheng have only paid attention to it. Their beer is still sold by the sugar industry tobacco and alcohol company, so there is no need for advertisements.
"Besides, Qinwan people drink their own beer, what else do you want to advertise? What are you doing if you spend that money!" The director of Haicheng Brewery, who is also in Rongya District, even publicly mocked Rongya Brewery's style at the factory director's office meeting the next day.
However, just when he was in the meeting, he didn't know that there was already a lot of traffic in front of Rongya Brewery. The "traffic jam" scene that was originally only seen during peak seasons was reappearing in the cold winter.
The security officer had just opened the factory door, carriages, tractors, wheelbarrows... and squeezed the factory door so much that it was blocked.
The scene from last winter once again reappeared before the employees of the Rongya Brewery!
Another army came with them. More than 230 wholesale households that Rongbi has focused on developing this year. Their equipment is significantly higher than the next level. Many people directly rode gasoline engine tricycles...
There is someone in his hand, and he is not panicked.
Luo Ling from the sales department brought Xia Yu, Gao Zhandong and others to make an emergency arrangement. There was not enough staff, so Qin Dong sent two officials from the Youth League Committee over, and Xu Zhen from the dispatching room also came to help...
"Xiao Qin, I'll pack your Fat Sister 500 bundles, tricycles? What tricycles do you want?" Fat Sister said with ease, "I don't want tricycles anymore. I just want beer! Beer is not enough to sell!"
Zheng Haifeng's figure was very eye-catching among the crowds, "Mr. Qin, it's amazing. Once you advertise, my wholesale site is all people who come to buy our Rongya beer. We don't have to hire people to ride three wheels out and shout..."
"How is it?" Qin Dong looked at the lively scene and laughed, "What am I saying? You will be a household in 10,000 yuan in the future. Do you believe it?"
"I believe it, I believe it."
"I believe, now it's a ten thousand yuan household!"
Among the crowd, wholesalers agreed loudly, laughter, joke, laughter... resounded throughout the factory area of Rongya Brewery.
"Section Chief Qin, we are here again." The couple from Changyang County, Yunhai City squeezed in front of Qin Dong again, "Are you Lu Zhi?" Qin Dong remembered her pear and also remembered her name.
"Secretary Qin remember me?" The woman smiled, and she pointed outside with a smile, "This time I brought two baskets of pears for Section Qin, you can try..."
"Wait, you also saw the advertisement for Rongbee?" After all, Yunhai and Qinwan are not the same city, and Changyang is a county under Yunhai.
"I saw it, and the people saw it. There are antennas at home, so I can receive Qinwantai." Lu Zhi smiled happily, "The advertising is so good. The first time I love watching advertisements..."
Wow—
Everyone around me smiled, and Qin Dong also smiled, you, you don’t like to watch advertisements, you love to watch advertisements and money you bring!
...
"How is it? Lao Zhou?"
Looking at the hot scene downstairs, the front door was already blocked, Qin Dong asked the security officer to open the back door again. The fellow villagers bought beer from the front door, and the wholesaler took beer from the back door. Chen Shifa's face was filled with joy. Thinking about the fact that he was so anxious that he couldn't eat or sleep a month ago, who would have thought that today's scene would be!
Zhou Fenghe picked up the account book from the sales department report. Wow, I can really have a fat year this year. Not to mention that I have exceeded the annual task, the profit in the fourth quarter can be seen to increase exponentially!
"I have asked the factory to issue a notice, and start at full speed and produce with all your strength... People will stop and strive to get a good start in 1988!" Chen Shifa smiled and waved.
"Old Chen, how much does this advertisement cost?" Zhou Fenghe looked at the wholesalers in the yard and the fellow villagers who came to buy beer. It really seemed that beer didn't cost money.
"No money was spent." Chen Shifa's thin face was full of smiles. "The four comrades said that the beer in their hometown is not expensive... Well, we just gave a car of beer..."
"This is really worth it!" Zhou Fenghe also sighed, delivering a cart of beer to the TV station. At first, he was going to talk to Qin Dong after hearing this. How could he use public goods for private transactions? But now, he suddenly feels that he can't keep up with the trend of this era!
Am I old?
Zhou Fenghe asked himself secretly in his heart, but Chen Shifa answered him, "We may be old, but I don't accept it when I live and learn until I grow old! By the way, Lao Zhou, what are you going to do with the employees' New Year's goods?"
This is something that employees and their families are looking forward to at the end of the year. If the factory with poor efficiency is not good, it will give out a few pieces of soap and a few kilograms of seafood. If the factory with good efficiency is not good, it will be impossible to say.
This year, Old Wei of the trade union has also retired gloriously. Zhou Fenghe, the steward of the trade union, was frugal when he was the top leader. Now the factory has good benefits, Chen Shifa has made up his mind to handle the New Year's goods well, "Or why don't Qin Dong help you?"
Chapter completed!