Chapter 197
Qin Dong did not agree to a private meeting with Zuo Xiaoqing, but he chose Chen Mingdao without hesitation as the spokesperson of beer.
This year, Chen Mingdao will win the Outstanding Actor at the 9th China Film Huabiao Awards and the Best Actor at the 20th China Film Golden Rooster Awards for "My 1919".
This blessing for a commodity is self-evident.
In business, Qin Dong could not invite Fan Wei. Although he recognized Fan Wei's acting skills, compared with Chen Mingdao at this time, Fan Wei's commercial value was one in the sky and one in the ground.
As long as capital supports it, there will be continuous resources, and Chen Mingdao is the most suitable one.
Watching Chen Mingdao domineeringly promoting Qin Beer on TV, Zhang Ruigang in front of the TV explained to Ito Taro, "This is the most famous Chinese male actor..."
Ito Taro said, "It seems that this is Qin Beer's big deal, and the endorsement fee is very high..."
Chen Daoming's status is not only worthy of Qin Beer, and at present, he has two TV series being broadcast, and Erma and Shaoxing Master have both viewership ratings across the country.
Shanghai people drank the beer recommended by Chen Mingdao and looked at the TV series starring Chen Mingdao, and the sales of Qin beer immediately increased.
"Who should we invite to be the endorsement?" Taro Ito thought of a question.
Qin Dong ignored Suntory's advertising offensive. Today he will officially sound the clarion call for Qin Beer to sweep the Shanghai market.
"How are you preparing?" Qin Beer was about to hold a press conference, but the "enthusiastic" Shanghai citizen had not arrived yet.
"I'll call right away." Zhao Mudan replied, but the citizen did not have a cell phone.
"Here, come, finally come." Zhong Xiaoyong ran over, behind him was a smiling and tall middle-aged man.
"This is our company's Director Qin." Zhong Xiaoyong introduced.
The other party smiled so hard that his eyes narrowed together, "Hello, Mr. Qin, let me introduce myself, Lu Liang, I am a bus driver."
"I am a bottle washer." Qin Dong smiled and held the master's hand, "Just call me Master Qin, I will call you Master Lu, let's go, the reporters are anxious."
Qin Beer’s press conference is naturally indispensable for reporters and Suntory people.
Zhang Ruigang looked at Qin Dong and a man wearing bus company clothes on the stage and were stunned, "What the hell is this Qin Dianzi?"
"First of all, I will solemnly introduce a friend to everyone, and this is Master Lu from the bus company." Qin Dong applauded.
The confused reporters looked at each other and applauded.
"What are you looking for a driver?" Zhang Ruigang in the audience was also puzzled.
"Mr. Zhang, come and support me." Qin Dong didn't know Zhang Ruigang, but Zhao Mudan knew him. When he saw him coming to "spy" the information, Zhao Mudan was very rude and almost drove people out with a stick.
"This Master Lu has a lot of relationship with Qin Beer," Qin Dong smiled on the stage and revealed the answer. "He has written letters to Qin Beer three times. He has witnessed the development of Qin Beer in Shanghai. Here, Master Lu will tell you about his fate with Qin Beer."
"My first time I wrote a letter to Qin Beer because I could buy Qin Beer's stocks in Shanghai, but I couldn't buy Qin Wan's beer..."
He was very confused about the invisible situations in Qin Beer TV, silent on the radio, traces on the newspaper, and shadows on the streets.
"So, Chairman Qin of Qin Beer invited me to visit Qinwan and listened to my opinions in person."
"The second time, it was because Qin beer arrived in Shanghai, but the supply was in short supply, so I still couldn't buy Qin beer..."
"For the third time, I said that since you have a factory in Shanghai, you should let all citizens of Shanghai drink Qin beer!"
Master Lu glanced at Qin Dong, and Qin Dong's face was very moved.
Zhang Ruigang was dissatisfied, "This acting skill can be the best actor."
"There is no market called a famous brand. There is no reason for a famous brand. Now, I announce that the Shanghai market, Qin Beer is here. In the future, Shanghai citizens can drink our beer. Just yesterday, our Qin Beer officially acquired Jiabolong Shanghai Company, which is the first foreign beer company acquired by China Beer."
Crack, Crack—
The shutter was pressed, and countless cameras were aimed at Qin Dong. The reporters knew that through the mouth of this ordinary Shanghai citizen, Qin Beer sounded the clarion call to attack Shanghai!
Qin Dong stood with an ordinary bus driver and talked freely. This scene was seen by countless Shanghai citizens on TV.
"You classmate are smart." He Hongtu, who is from the national strategy, also came to Shanghai. He was at the Shanghai Brewery and watched Qin Dong's old classmate Comrade Tao Aman watching Qin Beer's press conference.
clever?
Tao Aman thought about it for five minutes and understood that Qin Dong actually hired two spokespersons, one was Chen Mingdao and the other was Master Lu. Master Lu seemed to be more convincing because he was originally from Shanghai!
"Yes, this is Qin Dong." Even now, He Hongtu still has a good impression of Qin Dong, "Tell me, if you sell the Shanghai Brewery, who would you be willing to cooperate with?"
Tao Aman's face was very bad. He was worried and became a factory manager. He was no longer the scarecrow-like Tao Aman back then.
Because whom He Hongtu said to cooperate with, the subtext is that he wants to sell it in Shanghai Brewery, should he sell it to Qin Dong or to the Japanese?
In 1996, Indonesian He Hongtu bought a 60,000-ton brewery in China. Then, Guoce Group and He Hongtu entered the tire and beer industry with a whirlwind acquisition. Relying on 3.3 billion yuan of capital, they took over many beer companies such as Beijing Brewery, Hangzhou Brewery and Yantai Brewery, and quickly became one of the largest companies in China's beer industry. They registered and established the "China Beer Holding Company" in Bermuda, and then successfully listed in Toronto, Canada.
But the good times did not last long. A few years later, He Hongtu, who ended in disgrace, prepared to sell his shares as a whole...
"You are a person who has no personality and can cooperate with anyone," He Hongtu didn't seem to want to hear Tao Aman's answer, "But without personality, it is a good thing in the officialdom, but it is not the case in the business world...
Foreign capital retreats and advances, and brand failures, is not just Jiabolong, but the national policy is one.
At that time, with a strong increase in per capita consumption of more than one billion people, more than a decade after China's national gates opened, foreign capital finally began to "siege".
Bass Group and Jilin Jinshi Lily operate Jilin Basskin Qibai Beer Co., Ltd., Australia's Fujida Beer and Guangdong's Huangmei Group jointly operate Zhuhai Doumen Beer Company, Budweiser, Suntory, Miller and others all entered China.
Public information shows that more than 50 foreign-funded enterprises were fighting in the Chinese beer market at that time.
But since the mid-to-late 1990s, Bass, Fujida Beer, Carlsberg and French Danone Group successively gave up their beer business. Foreign-funded beer entered a low period.
Since then, foreign capital has made a comeback and has blossomed everywhere in the Chinese market. This situation has continued to this day and is a story later.
"Dr. He, can we wait for a price now? But whoever can buy our brewery or Qin Beer can occupy the Shanghai market." Tao Aman's eyes flashed.
Chapter completed!