Chapter 154 Shennan Defense Battle
Celebrate with each other with a crown!
If Wu Geng had a hat on his head at this time, he would definitely take it off and throw it into the sky.
That afternoon, Huaiyang family and the owner of Sichuan cuisine restaurant seemed to have opened Pandora's box, and kept calling in to ask Qin Beer's store buying policies for mid- and low-end restaurants.
"Hahaha--"
Wu Geng laughed, "Chen Nan's media shot himself in the foot with a stone. I'll wait for two weeks to advertise for free. Now, no one in Chen Nan's hotels and restaurants knows our store buying plan..."
"We saved one million in advertising fees," Yang Jianting also smiled, "This is really Zhou Yu beat Huang Gai, and he lost his wife and his army..."
"Where is Liu Bei's child, he lost his wife and his soldiers..." Luo Ling said in a very interesting way.
"Where is the way to follow, I see the Three Kingdoms crying, I missed my wife and soldier..." Xia Yu said with a smile.
"Yes, look at the Three Kingdoms and cry, and worry about the ancients," Wu Geng looked at Yang Jianting and answered the phone again, "Tell Mr. He, don't worry about us anymore. Ling'er, it's time for us to introduce our policies for the mid- and low-end markets."
This is not necessary for Luo Ling and Yang Jianting to be able to handle it. Soon, policies such as giving beer, display cabinets, and promotional products were introduced one after another.
I have to say that Wu Geng’s vision is very poisonous.
At this time, Chennan and Arctic Ocean did not have its own high-end beer, and its target consumer group and market were basically in the middle and low-end Shennan.
Wu Geng’s store buying plan was started from the weakest part of the Arctic Ocean, the business-end market. Now he has taken advantage of the situation and expanded to the mid- and low-end market, which has touched the foundation of Arctic Ocean beer.
Arctic Ocean retreated in three high, medium and low-end markets one after another, Shennan was shocked, and the national beer industry was shocked.
Chu Zheng, who was far away in the capital, was always paying attention to the battle between Qin Beer and the Arctic Ocean. If Qin Beer unified the mountains and seas, according to Qin Dong's personality, he would definitely attack the capital.
"No one can resist it if this continues," said a vice president of Yanshan worried. "This is spending money in. How much does it cost? I dare say that until now, Qin Beer has spent 20 million in the Shennan market."
Yanshan was also listed in the past two years and had money. If Qin Beer hit Beijing one day, according to this method, Yanshan might be able to withstand it and would be seriously damaged by the original energy.
"Old Zou, go to the mountains and seas and inspect several beer companies..." Chu Zheng made up his mind to let Qin beer unify the mountains and seas. Now, he will have to lay a few nails under the mountains and seas.
"I understand." Mr. Zou agreed with a smile, "I see, right around Shennan, we will take down one or two breweries, and follow Qin Beer to lively..."
...
Not to mention Yanshan's eye, Director Yang was finally discharged from the hospital. The doctor did not let him discharge, but he really couldn't sit still.
"Chennan is in danger, the Arctic Ocean is in danger..." Director Yang was straight to the point at the meeting. He did not expect that Chennan's media originally helped the Arctic Ocean, but he did not expect that Qin Beer finally made wedding clothes. "We must start the battle to defend Chennan immediately. We would rather buried loyal bones in Shennan than lose an inch of land."
Li Momei, Director Bao and others all looked heavy.
The company-wide mobilization meeting, from the joint offices, sales companies, production plants, and even the highest decision-making level of the company, to the workshop workers, 350 people were drawn and divided into 35 groups, each with ten people, to conduct a dragnet-style market survey on all the avenues, streets and alleys in Shennan.
The results came out ten days later. The number, name, phone number, address and beer sales of restaurants in the entire Chennan area were all available, especially the sales of Qin Beer in Shennan.
"I learned from Zeng Guofan, fighting benzene wars and building hard villages," Director Yang personally conducted the market research. The old man was helped back on the last day. "We must take action step by step, steadily and regain the market step by step."
"Li Momei, who serves as the manager of the newly established sales company, recruits 100 promoters and 100 marketing promoters from the society, divides Chennan into eight districts, each district has one manager, several sales, and two departments of vehicles. We have to work from home one by one, so that our Chennan hotels do not sell Qin beer..."
Director Yang said it was difficult, and everyone felt heavy, but the fire of resistance was burning.
"Comrades, Arctic Ocean's 120,000-ton market in Shennan is our core. Without this core, there will be no joint headquarters. I think Qin Beer is just a wolf-like ambition. He would rather spend a lot of money to seize the market than cooperate with us..."
Director Yang tried hard to support the table and stood up. Everyone in the audience was looking at him. Tears slowly emerged from Li Momei's eyes.
"Comrades, taking a step back means death, and further means life. We in the Arctic Ocean would rather fight to get rid of ammunition and food, and never surrender. We must fight a protracted war, a mobile war, and drive the invaders out of the sun and the south!"
Director Yang's words finally mobilized the whole factory's blood.
Watching everyone rushing to the battlefield, Director Yang finally couldn't stand it anymore, "Director Yang." Li Momei quickly supported him.
"Xiao Li, three-pronged approach. I have ignored it before. Arctic Ocean does not have high-end products. I will report it to the city immediately. We also need to introduce pure production lines,... promotions cannot be left behind."
Li Momei nodded heavily, "Director Yang, I understand."
"You don't understand." Director Yang waved his hand hard, "I don't understand. The great man said that we should engage in open conspiracy, not conspiracy. Also, our biggest conspiracy is the advantage of geographical advantage, and we have to make use of it."
"You just leave it to me." Li Momei looked at Director Yang, "I will mobilize the employees immediately and mobilize all relationships..."
"The action team should be set up to report to the city." Director Yang took a breath, "If you have the support of the city, it's easy to say..."
The action team specifically dismantled the behavior of selling Qin beer in very influential stores in Shennan.
Arctic Ocean uses all resources that can be used to lead personal relationships, employees, media, government functions, and the general public. It uses both soft and hard methods, and speed and speed.
"Don't be afraid, don't panic, don't be anxious," Wu Geng learned the news, "Now is a commodity society, not a human relationship society. I don't believe that someone will put our money and our car. Everyone put their hearts in their stomachs, rush forward..."
Director Yang was lying on the hospital bed, and he was still thinking about the market.
"There are wolves in front, tigers in the back, and a group of little mice in the middle," said Peng Gaode. Director Yang suddenly sat up from the hospital bed, "Success is Xiao He, failure is Xiao He, we have to rely on the power of the media."
"Xiao Li, I'm going to be discharged from the hospital," Director Yang sat up, but he thought about it and immediately lay down again. "No, this press conference is going to be held in the hospital, I'm going to be held in the hospital, so that the whole country can see that Qin Beer does not hold high the banner of national beer, but instead, he will be able to fight against foreign countries and must first stabilize the country..."
Chapter completed!