As a famous light industrial city in the north and a famous brand city, in the mid-1990s, competition among enterprises in the same city was fierce, and the people jokingly claimed that there was the "Romance of the Three Kingdoms" before, and then the "German-French War".

The German-French war is not difficult to understand. It refers to the upcoming war between Rongbei and Qinbee, while the "Romance of the Three Kingdoms" refers to three home appliance companies in the same city. At the peak of competition, the products of the three companies are highly similar, such as refrigerators, color TVs, washing machines, refrigerators, air conditioners, etc., almost what you have, and what I have, which is highly homogeneous.

Moreover, the senior executives of the three companies, even if Qinwan City organizes a meeting, will not sit in the same seat. If you go, I will not go. The sound of chickens and dogs will be heard and they will never interact with each other until they die.

Today, it is a strange phenomenon that Qin Beer and Rong Beer leaders can sit at the same table!

It was when He Yongsheng was working in the Planning Commission and met Chen Shifa, but he was not familiar with it. Before he had the idea of ​​merging with Rongbe, the two of them had also checked Chen Shifa's background.

Starting from the radio operator of the military spy company, the secretary of the Qinwan Machine Tool Factory Office, the head of the publicity section, the intern editor of the Qinwan Daily, the secretary of the Qinwan Textile Equipment Factory Office, the section chief, the deputy director of the Management Committee of the Wanggezhuang Commune of Rongya County, and the director of the Rongya Brewery...

Having been a soldier and jail, he can shake his pen and play big blades.

After reading his resume, He Yongsheng and Peng Gaode had nothing to say. He has done all the party, government, military and private enterprises, and has achieved success in every position. This is an opponent.

Chen Shifa's face was gloomy. After he barely shook hands with He Yongsheng, he turned a blind eye to Peng Gaode's hand that stretched out. Peng Gaode took his hand back without changing his face, "We are here to join forces, not to fight."

According to the division of labor between the two, He Yongsheng sang a white face, "Old Chen, sit, sit, this is the tea I brought from home. I know you are willing to drink Tieguanyin and try it."

Chen Shifa didn't say anything. He didn't go to the table, but sat down on the sofa. There was only such a sofa in the private room. Invisibly, He Yongsheng and Peng Gaode stood in front of him, just like their subordinates reported their work to their superiors, "Tell me, how do you want to merge Rongbee?"

"It's not an merger, it's a alliance," He Yongsheng dragged a chair and sat opposite Chen Shifa, while Peng Gaode stood in front of the window and looked at the lights in the distance. At night, the lights in this city are bright.

"After the alliance, Lao Qian, you can become the vice chairman of the alliance and serve as the general manager of Rongya Beer. Lao Peng is still in charge of Qinbeer. You don't have the problem of who leads whom. At the same time, Rongya Beer has become Qinbeer's second brand, focusing on the low-end market..."

"Qin Dong didn't tell you that there are more than a dozen varieties of Rongya beer? Besides, this market is ours." Wu Geng interrupted with a smile. He was very flexible and did not have a stern face like Chen Shifa. He was as serious as Zhou Fenghe. He picked up the teapot and poured himself a cup of tea. After smelling it, he smelled it. There was an intoxicating expression on his face, "Fragrant!"

Chen Shifa looked at the watch, "In the Qinwan market, 9% is Rongya Beer. Qin Beer's annual output is 200,000 tons, and we will also reach 250,000 tons. It is not impossible to reach 300,000 tons next year. Besides, Lao He, from your words, I have not heard what you said about Rong Beer's benefits will be."

"Of course there is," He Yongsheng looked at Peng Gaode. He was still standing in front of the window, like an old monk chanting a mantra, like a clay sculpture. A thought flashed through He Yongsheng's mind. The negotiation seemed to be lingering, "You can use Qin Beer to sell it nationwide."

"We have our own sales outlets in Beijing, Haibei, Shanghai, Tianjin, and Xuzhou... Are there any more?" Chen Shifa interrupted He Yongsheng again, and He Yongsheng was also a little angry. Before Qin Beer, he was the director of the Municipal Planning Commission. Chen Shifa could only report his work to him, but now in this situation, it seems that Chen Shifa is listening to his work report.

He Yongsheng's face did not change his color. The dishes came and no one moved their chopsticks. The hot dishes quickly became cold.

"Qin Beer and Rong Beer are both state-owned enterprises, and the province also has the idea of ​​Qin Beer to merge with beer companies across the province..." Seeing that Chen Shifa was stubborn to the end, He Yongsheng could only play the last card.

However, Chen Shifa interrupted him again, "Old He, although I did not participate in the Standing Committee, I have contacted Mayor Qin. The city means that we can see real tricks in the market..."

Peng Gaode suddenly turned around and said, "Then let's fight. If we say you don't listen, you can only fight the war to the end. When we win, we will talk about cooperation or mergers, and the current conditions will not be available."

Chen Shifa also stood up suddenly, his eyes swept over He Yongsheng and nailed Peng Gaode, "That's the mule is taken out for a walk."

Chen Shifa stopped talking and slammed the door and left.

Zhou Fenghe also followed him out with a serious look. Wu Geng smiled, but nodded at He Yongsheng and Peng Gaode, and walked out of the room.

He Yongsheng wanted to stop him, but he stretched out his hand and shrank back halfway. He looked at his partner. Both of them had strong personalities. It seemed that a "German-French War" that stirred up the city was really inevitable.

...

Green trees and red tiles, blue sea and blue sky.

This beautiful coastal city is developing rapidly, and over the past decade, a large number of large enterprises that have been magnificently celebrating the world and fighting openly and secretly have emerged.

With competition, there are stories. The "German-French War" with swords and swords became a big show in the city at the beginning of the year.

Citizens were working hard to watch the fun, but Qinwan Brewery, which was in the center of the storm, was quiet in the factory, and could not smell a trace of smoke, nor did they have the nervous mobilization before the war came.

Peng Gaode is a marketing expert. Today he personally mobilizes eighty salesmen in the sales company.

"It is said that after Qinwan Brewery produced beer in 1903, the Germans distributed the newly brewed beer to Chinese workers in the factory for drinking. After a worker swallowed the light yellow liquid, two words popped out of his mouth: horse urine."

He Yongsheng did not attend today's meeting, but Peng Gaode seemed to be joking on the stage. Everyone present laughed. This mobilization meeting was very relaxed.

"It can be said that since 1903, our Qinwan Beer has been brilliant. If you want to drink Qinwan Beer, you have to rely on your relationship to get a note from the back door. When I got married, I applied for 5 boxes of Qingdao beer, and finally only approved 2 boxes."

Ge Junjie smiled. This kind of aura of loving to buy but not buying can be seen that Qinwan beer is in a good way.

"But, I didn't expect that I always hated Qinwan Beer. The Organization Department issued a transfer order to make me the boss of Qin Beer, but Qin Beer is no longer the Qin Beer he used to be." Peng Gaode's tone became serious, "Secretary Yu Guosheng said that Qin Beer was the first to enter the market, but the last to enter the market economy. Capital operations have suffered consecutive defeats, and market development is also very rigid."

"When Rongya Beer was selling beer on the streets with tricycles, the Qinwan Beer sales team had 5 people in total: 2 invoices, 2 in charges, and 1 deputy factory manager specialized in handling the "bills".

There was another burst of laughter below, but the laughter stopped soon. Because Peng Gaode's face was gloomy, "We can summarize the current situation that Qin Beer is facing in one sentence, that is, there are wolves in front, tigers in the back, and a group of little mice in the middle."

China's beer market structure is pyramid: more than 90% are low-priced markets, the medium-priced market accounts for about 7%, and the high-priced market accounts for only 3%.

"So, the solution I gave is to put down the wolf, let go of the tiger, and catch the little mouse first when I go home!"

"Today," Peng Gaode said of the excitement and stood up, "The first little mouse we want to capture alive is Rong Beer." Mike made a sharp noise, like a hurricane blowing through everyone's heart. "How can others sleep soundly on the side of the bed? I just ask you one word. Within three months, take down the Qinwan Market and let Chen Shifa go home and take his grandson."
Chapter completed!