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Chapter 93 'Financial Weekly'

Kirin Media Group, Li Zhiwen, just came to the office and was examined by He Qiong.

"Boss, you are not like this. Even if you don't come to the office, you have to let me find you where I can find you. In the past two days, all the leaders of the group have asked me where the boss has been, how can I know?" He Qiong said with a slight crying voice.

"Chaoqiong, I'm sorry, I apologize for my mistake." Li Zhiwen said.

"That's not necessary, but I just remember to tell me where you go in the future, otherwise how can I be a secretary?" He Qiong said.

"I understand, I will notify you wherever I go in the future. This is OK. What's going on in the company these two days?" Li Zhiwen asked.

"The sample of "Financial Weekly" has come out. President Luo wants you to check it out, but the boss is gone, and he dares not let the printing factory open printing." He Qiong said.

"Oh? It's out. Where is the sample? Take it to me and see." Li Zhiwen said.

He Qiong took out a magazine from the documents on his desk and handed it to Li Zhiwen, "Here, that's it."

Li Zhiwen took the magazine handed over by He Qiong, and the first thing he saw was the cover of the magazine Chen Bi, a senior student in HSBC.

Chen Bi sat behind the desk with a pair of golden silk-framed eyes on the cover, with a solemn expression on her face and put her hands in front of the desk. The atmosphere of a business boss came to her face. It seemed that the filming staff was of high standards, and Li Zhiwen was quite satisfied.

The low shooting technology can also reflect the strength of a newspaper. It is obvious that the Kirin newspaper company has met the standards.

"This photo is taken well. For a magazine, the cover is the face of a person. If a person is handsome, everyone is willing to communicate more with him. The same is true for a magazine. A good cover can drive the sales of the magazine." Li Zhiwen exclaimed.

"Boss, you're right." He Qiong said in a timely manner.

Li Zhiwen looked up at He Qiong, but did not speak, and then focused on the magazine.

Li Zhiwen opened the magazine and looked through pages. The more he looked, the smile on his face became more and more full.

This magazine has fully met Li Zhiwen's requirements, and some places are even better than those that Li Zhiwen has seen in later generations. It can be seen that Luo Shaoyong and others are dedicated.

Li Zhiwen believes that as long as "Financial Weekly" is launched, it will definitely be sought after by business people.

Li Zhiwen looked through and came to the top priority of "Financial Weekly", the top 100 Hong Kong companies rankings, and the Hong Kong Rich List. Here we will introduce the top 100 companies in Hong Kong in detail, and at the same time, the company's establishment time, main business, company valuation (market value), and listing situation, and the company's president (champion) listed one by one.

Li Zhiwen looked at the companies one by one and was quite satisfied. According to what Li Zhiwen knew in later generations, the rankings were basically no different. It seems that Luo Shaoyong has worked hard on this list.

Suddenly a company came into Li Zhiwen's sight.

"22. Lixin Group was established in 1947 and mainly engaged in ready-to-wear manufacturing and industrial real estate. It has been listed. The company's market value is HK$2.05 billion. The company's chairman Lin Baixin."

Seeing this, Li Zhiwen suddenly said to He Qiong: "Chaoqiong, go, Lao Luo calls me."

"Okay, boss!" He Qiong left the office after saying that, while Li Zhiwen continued to look down. After reading the top 100 Hong Kong Enterprises and the Hong Kong Rich List, Li Zhiwen closed the "Financial Weekly" and was quite satisfied with this magazine and had reached Li Zhiwen's standards.

At this time, He Qiong took Luo Shaoyong into the office.

"Boss, are you looking for me?" Luo Shaoyong said.

"Lao Luo, sit, Chaoqiong, pour a cup of tea for Lao Luo." Li Zhiwen said.

He Qiong became busy as he spoke, while Li Zhiwen said to Luo Shaoyong: "Lao Luo, I have read "Financial Weekly". Generally speaking, I am very satisfied, but there is a little flaw in one place."

Hearing Li Zhiwen say something small flawed, Luo Shaoyong didn't dare to be careless and asked, "Boss, where is the unqualified place? I'll ask the editorial department to modify it."

"There is not much change, but I think the market value of Lixin Group is wrong." Li Zhiwen said.

"Boss, this is a colleague from the News Department, who calculated it on the stock exchange, so there should be no big problem." Luo Shaoyong said.

"Lao Luo, I have a friendship with the Lin family, the controlling family of Lixin Group. I know their situation. The market value of Lixin Group should be HK$2.15 billion, and the ranking should be at the 20th place," said Li Zhiwen.

Hearing Li Zhiwen's hint, Luo Shaoyong understood what it meant. At this time, he was disguisedly good news for Lixin Group's stocks. After all, the top 20 and top 30 are different for stocks.

Li Zhiwen wanted to make Luo Shaoyong misunderstand that he had a relationship with the Lin family. He was just digging a hole for the Lin family, allowing the Lin family to sell some stocks or make additional issuances due to the rise in stocks. He slowly took over some stocks and reduced his shareholding ratio. After the Lin family's shareholding ratio dropped to a certain level, he lowered the ranking of Lixin Group and let investors sell the shares of Lixin Group, so that he could achieve control. This is also the method that Li Zhiwen thought of when he saw the ranking.

"Okay, boss, I'll ask my subordinates to change it now." Luo Shaoyong said.

"Well, that's good, Lao Luo, have you figured out how to promote "Financial Weekly"?" Li Zhiwen asked.

"The plan submitted by the Propaganda Department was to promote the full board of "Financial Weekly" in our own newspaper, and it was for three consecutive days. The slogan was "Do you know which leading company in Hong Kong is?" "Do you know which company you work in is ranked in Hong Kong?" "Do you know who is the richest in Hong Kong?" "HSBC senior class Shen Bi explained the economic development trends of Hong Kong to you."

"Then send the magazines to various newsstands for free to open the market for "Financial Weekly"." Luo Shaoyong said.

Li Zhiwen was quite satisfied with the advertising slogans designed by the Propaganda Department. After all, everyone has a vanity. The ranking of e-commerce giants in later generations has always been a fantasy, and no one can convince anyone. The employees of various companies have been arguing about who doesn’t like to work in a leading company, and the advertising slogans just attracted everyone’s attention. In addition, who doesn’t know the strength of HSBC, HSBC’s senior team will analyze the economic situation for you, so how can people not pay attention?

"Lao Luo, I don't think there is any problem with the publicity slogans of the Propaganda Department, but I think there are some problems in the distribution area." Li Zhiwen said.

"Lao Luo, we are financial magazines. The customers we face are not ordinary people, but business elites, etc. I think, first, you have to arrange the company's people to send a batch of magazines to the companies listed. The most important thing is HSBC Bank. I agreed with their senior team Shen Bi that they will send it as soon as possible, so you let your subordinates be the first to send it."

"I know, boss!" Luo Shaoyong said.

"Secondly, we have to go to the four major stock exchanges to issue free of charge. Lao Luo, don't underestimate the weight of this list. If this is done well, it will become one of the basis for investors to judge the market. Therefore, our "Financial Weekly" is very attractive to investors." Li Zhiwen said.

"Boss, I understand. We have miscalculated the magazine's audience and I will reschedule it." Luo Shaoyong said.

"The newsstand is the last newsstand. It would be better for the newsstand to capture the crowds of people missing the internet for us." Li Zhiwen said.

"Okay, boss!" Luo Shaoyong said.

"Lao Luo, how many copies are prepared to be published for the first time?" Li Zhiwen asked.

"There are currently 100,000 copies, and we will try to promote it in Hong Kong first." Luo Shaoyong replied.

"It's not enough. According to the 300,000 copies of the publication, Macau will also publish it together. After all, Hong Kong and Macao are not separated." Li Zhiwen looked at He Qiong specifically when he spoke.
Chapter completed!
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