Chen Boshen is the editor-in-chief of "Movie Biweekly". With his current positioning, he no longer needs to be an interview reporter in person. However, this time he still came to the Longtou Theater in Mong Kok, Jiahe Theater, to see this movie that has been promoted at such a great cost during this period.

When he entered this theater, the movie was almost started. He looked at the crowd around him, and the attendance rate reached at least 70%. It seems that many people, like him, came for publicity.

The opening animation of the film shows him the ambition of Qilin Film. However, having ambition means having ability. However, the opening animation is very good, and Chen Boshen wrote in the notebook.

However, the scene of Zhu Xiucai committing suicide at the beginning almost persuaded him to give up. He saw that the name was "Happy Ghost" and thought it was a happy comedy, but the beginning was so scary that he was a little disappointed with the movie. Chen Boshen wrote his feelings in his notebook.

Then the scenes changed later, which made him feel relieved. It seems that the film is still mainly about happiness.

The subsequent plot made him feel very happy, especially the moviegoers in the screening room laughed happily, and he couldn't help it and started laughing.

When he saw it at the end, he knew that this was a successful movie. He wrote his film reviews in his notebook and prepared to focus on the film "Happy Ghost" when the "Movie Biweekly" was published next Monday.

He Guanchang walked into Zou Wenhuai's office with a few forms and prepared to report to Zou Wenhuai about the release of "Happy Ghost" yesterday.

He Guanchang put the sorted table on Zou Wenhuai's table and said: "Yesterday, the box office of "Happy Ghost" was counted. Three of theatres were released in 24 theaters, with an average attendance rate of 62.7%, and the box office of the first day was more than 255,800 yuan."

The box office on the first day exceeded 250,000. If it were last year, it would have a chance to win the annual box office championship, but don’t forget that in November, the movie ticket price increased by one-third to HK$8.

However, being able to get such a box office on weekdays can be said that "Happy Ghost" has been successful, but Zou Wenhuai cannot be taken lightly, it depends on the audience's reputation.

So Zou Wenhuai asked, "Achang, what is the audience's response?"

"The audience's reaction was particularly fierce. The theater kept laughing when "Happy Ghost" was screened, and even the biting cane gang gave it to the screen while throwing the sugarcane like a screen." He Guanchang said with a smile.

"Oh, there is something like this. The audience doesn't like. Call Li Zhiwen and ask him to change it." Zou Wenhuai said in a deep voice.

The Jade Cane Gang refers to the midnight audience. The midnight event is the touchstone for the trial of the new film. By understanding the audience's reactions, the film company and director will even re-edit and match the match, and everything is in the favor of the audience.

When the midnight show was released, mobile vendors sold various snacks such as sugarcane, fried chestnuts, brine buffalo, roasted corn, popcorn and other snacks in front of the theater.

Midnight audiences would buy some food to enter the screening hall. After entering the venue, they would chew sugarcane while applauding or cursing. When they were not satisfied, they would throw sugarcane onto the screen. Midnight audiences were nicknamed "Bite Cane Gang".

"It's not that I feel bad, but that I feel too good and too excited, so I throw the sugarcane at the screen." He Guanchang said with a smile.

"That's good. It seems that the response of "Happy Ghost" is good. How is the box office of Shaw Brothers and Lisheng?" Zou Wenhuai asked.

Ho Guanchang said: "From their release, Shaw's "Leprosy Fist" has a box office of about 150,000 yuan, but Lisheng doesn't need to consider it. It's a good box office of 50,000 Hong Kong dollars."

"What is the reputation of "Leprosy Fist"?" Zou Wenhuai said.

"It's just an ordinary Shaw Brothers martial arts film, not good or bad," said He Guanchang.

"Then there is no pressure. It seems that Lisheng will have to sell the theater after such a few more rounds." Zou Wenhuai said.

The four leading theaters in Lisheng Cinema were previously joined by Jiahe. This year, Lei Juekun had the idea of ​​building a theater, so he did not join Jiahe Cinema.

Then Zou Wenhuai said: "It's Saturday the day after tomorrow. The students are on holiday and all the weekends are arranged for "Happy Ghost". In addition, buy me all the newspaper front pages to promote "Happy Ghost"."

"I'll go make arrangements." He Guanchang said that and left Zou Wenhuai's office.

......

"Selling newspapers, selling newspapers, Jiahe Theater "Happy Ghost" became popular, with a box office of over HK$300,000 on the first day."

"Give me that one." Zhao Yazhi walked on the street and said to the newspaper boy.

Zhao Yazhi paid the money and picked up the newspaper and read it. Zhao Yazhi bought the "Sing Tao Daily". She skillfully flipped into the entertainment treasure of "Sing Tao Daily". The front page headlines were extremely eye-catching - "Happy Ghost" received rave reviews, and the audience was 100% satisfied.

Actually, Hu Xian didn't want to report it either. After all, the newspaper advertised by Happy Ghost is Qilin Daily. However, there was no news, so Hu Xian had to pinch his nose and let the editor below report it.

Zhao Yazhi bought several newspapers one after another, all of which promoted the reputation of "Happy Ghost". He gave a very high evaluation of the movie "Happy Ghost". He also said that it is a comedy suitable for both young and old, and it has the positive significance of encouraging people to be kind and teaching students to correct their shortcomings.

Zhao Yazhi felt it was incredible. She had been there on the set, but she didn't feel that "Happy Ghost" had such positive significance.

After the publicity of various newspapers, "Happy Ghost" became completely popular, with a box office of 500,000 Hong Kong dollars the next day. On the third day of the student holiday, the box office reached 800,000 Hong Kong dollars, and the screening halls were full and full. This was all thanks to the promotion of "Qilin Daily" and the reputation of "Happy Ghost" that spreads one to ten and ten to hundreds.

Although the weekend has passed and all the students have gone to school, the daily box office can still reach 400,000.

......

Shao Yifu was very depressed. In order to compare with "Happy Ghost", he specially upgraded "Leprosy Fist" but he still never played "Happy Ghost". He couldn't help but become a little curious about Li Zhiwen.

Shao Yifu was very depressed, and Lei Juekun felt even more depressed.

When Li Maowen saw "Happy Ghost" selling well, he would never dare to hide it from Lei Juekun. If "Happy Ghost" failed, he would still dare to hide it. Now "Happy Ghost" selling well, he would not dare to hide it, for fear that Li Zhiwen would talk too much and tell it out.

"You mean "Happy Ghost" originally wanted to be released in Lisheng Theater?" Lei Juekun asked.

"Yes, I felt that the film was not very good at that time. I said the minimum fee of 500,000 yuan was included. Later, he asked us how many cinemas there were in Lisheng Theater. I told him truthfully, maybe because there were few cinemas in our theaters." Li Maowen said tremblingly.

Lei Juekun felt a headache. He was originally optimistic about the film market, but the stock price of Kowloon Jianye was unstable, so he had to shift his focus, but he missed the talent Li Zhiwen.

Lei Juekun said in a deep voice: "It doesn't matter if you didn't seize one opportunity. You should contact the independent cinema and join Lisheng Theater immediately. In addition, contact Li Zhiwen to see if there is any chance to dig him over. Since he came first, he must have ideas about us."

When Li Maowen heard that Lei Juekun did not blame him, he nodded quickly and went out to do business.
Chapter completed!