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Chapter 224 European Luxury Survey (2)

Bulgari, a jewelry brand founded by Bulgari in Italy in 1884.

Headquartered in Rome, Bulgari designed boutiques in New York, Paris, Geneva and Monte Carlo. In 1977, Bulgari's first generation of watches was released.

Prada, founded by Mario Prada in 1913 in Milan, Italy.

Prada provides men and women ready-to-wear clothing, leather goods, shoes, glasses and perfume, and provides customized services.

Due to the changes in the fashion circle environment in the 1970s, Prada was almost on the verge of bankruptcy.

Although in 1978, Mario Prada's granddaughter, Mucia Prada, took over Prada together with her husband Paggio Beltelli.

Although Paggio Beltelli is an entrepreneur with great talent and creativity, he has a complete set of plans to promote Prada, and Musea Prada is a designer with a full sense of fashion.

But a clever man can't cook without rice. Prada is almost bankrupt, the company's market shrinks, and there is no funds for Pagio Belteli to play, so Prada has been looking for investment outside.

However, since investors are not optimistic about Prada's prospects, and the Pagio Beltri is not a well-known figure, they have never been able to invest.

At this time, Li Zhiwen just happened to insert it. Li Zhiwen knew that Prada would develop into a world-renowned luxury brand. It would be a big deal if he didn't invest at this time.

Next is the Spanish luxury goods introduction inditex Group, founded in 1963, headquartered in La Coruna, Spain, and was built by clothing businessman Amancio Orte Gargona.

In 1975, because a German customer canceled a large order, the company was forced to open its first retail store. In order to open a retail store, inditex went public in 1975 and collected a large amount of funds from the stock market. Its current chain of stores is 6, and currently owns a Sala brand.

In 2018, when Li Zhiwen was reborn, Sala website called Taiwan a country and later issued an apology statement on its official website. So Li Zhiwen is very familiar with the lnditex Group. In 2018, Sala already had 1,800 stores and 87 markets.

If Li Zhiwen traveled through time two years later, he would see H&M, Nike and other companies boycotted Xinjiang cotton.

However, one of the goals of Li Zhiwen's rebirth is to acquire all the brands that insult China and see who dares to make insult China again.

Founded in 1846, Loewe is a century-old luxury brand in Spain. In 1965, Loewe released its first ready-to-wear series, bringing ready-to-wear into the brand's core business. In 1975, Loewe released unlined handbags. In general, Loewe is currently in the rising stage.

H&m is a clothing brand founded by Elsen Person in Sweden in 1947. It mainly provides fashionable clothing for both male and female consumers and children. It does not have its own ready-to-wear factory, the product price is low, and the gross profit can reach more than 50%.

In 1972, Pearson's son joined the company and brought fashion and quality characteristics to the company. Currently, there are 50 branches, most of which are concentrated in Sweden. The company went public in 1975 to calculate the money. The Pearson family owns only 30% of the shares. This company is within Li Zhiwen's plan, and this company is the second largest clothing manufacturer in the world in the future.

As long as Sara and H&M are acquired, Kirin Clothing Company can enter Spain and Sweden and then enter the European market.

Pier Cardin was founded by Pier Cardin in 1950 on the Richrpanse Street in Paris, France.

It is a multinational company with great achievements in men's clothing, women's clothing, and clothing accessories. The founder of Dio was once his guide.

Pier Cardin's feature is to make ready-to-wear popular and ordinary people can also wear fashion.

Pier Cardin's ideas coincide with Li Zhiwen's ideas. He relies on high-quality brands and middle-class brands to increase sales.

Li Zhiwen is very interested in Pier Cardin.

Cartier, a French watch and jewelry manufacturer, was founded in Paris in 1847. In 1973, it launched Cartier boutique series, including lighters, watches, leather goods, perfumes, table clocks, eyes, etc. In 1975, Cartier sought new investment. The Rupert family owned 15% of the shares and the Picard family owned 25% of the shares. The company has been listed on the Paris Stock Exchange.

Li Zhiwen has an impression of this company. It is a brand under the Swiss Richmond Group, which is a company under the Rupert family. It was established in 1988 and has brands such as Vacheron Constantin, Earl, and Dunhill.

Patek Philippe is a brand founded in 1839 and is one of the top ten famous watches in the world. Patek Philippe's watches are produced by themselves from beginning to end, and are a brand under the Patek family.

Vacheron Constantin was founded in Geneva, Switzerland in 1755. It is the world's oldest watch manufacturer. The Vacheron Constantin family holds 30% of the shares and the Rupert family holds 20% of the shares.

Balenciaga was founded in 1919 and settled in Paris in 1936. The founder, Mr. Cristobar Valenciaga, closed the Balenciaga fashion house in 1968. The founder died in 1972. The Balenciaga fashion house is in a sleepy period.

L'Oreal Paris was founded in 1909 by French chemist Eugen Schuler. In 1963, L'Oreal became a listed company. In 1964, Lancome was acquired in 1965, and Garnier obtained a complete set of auxiliary hair care products with organic positioning. In 1970, Biennium was acquired and the cosmetic brand Jimei was acquired in 1973. At this time, the market value was 500 million francs (US$400 million). Among them, the Shulaer family owns 40% of the shares of the L'Oreal Group.

In addition, Li Zhiwen also asked the investigative agency to investigate the situation of "elle" magazine.

"elle" magazine is published by the Huaxie Feliberchi Press and Magazine Publishing Group. The company currently owns six magazines, but four of the six magazines are in a loss state.

Especially the losses of "elle" and "marieclaire" are the most prominent.

Li Zhiwen looked at the report and wanted to laugh. Unexpectedly, Elle magazine and Marieclaire magazine, which were popular all over the world, were still in a loss at this time. This is a good opportunity to find a bargain. These two magazines have 35 versions in six continents in the future, and can sell tens of millions of copies in each issue, which is a real gold mine.

If Li Zhiwen owns this publishing company, then Li Zhiwen can take root in the Paris fashion industry. In addition to the luxury brands he acquired, many people will rely on Li Zhiwen to rest assured. By then, Li Zhiwen will be the father of French fashion.

Li Zhiwen continued to look down. Huaxie Feliberchi Magazine Publishing Group, affiliated to France's Huaxie Group, was the fifth largest publishing house in France at this time. Its publishing business is not uncommon, and its valuation at this time was ten million francs (about 8 million US dollars).

Its parent company, Lagardele Group, is chasing Airbus shares, and it is very likely to sell Huaxie Group to raise funds.

After all, the Huaxie Group is not a cash cow, but a scoop, so Li Zhiwen has a chance.
Chapter completed!
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