Chapter 209 Luo Shaoyong's thoughts (1)
In the office of the chairman of the Qilin Media Group headquarters building, Luo Shaoyong is reporting on the company's situation, while Secretary He Chaoqiong has poured coffee for the two of them and stood behind Li Zhiwen.
"Boss, the sales of our Qilin Daily in Qilin Daily have reached two million copies, and the sales of newspapers such as Tiantian Daily, Financial Daily, and Entertainment Daily are steadily increasing."
"As for our magazines, our "Fashion Beauty" and "Men's Fashion" have been launched in the Japanese version and the Taiwanese version. They are currently opening up the American market and preparing to enter the European and American markets." Luo Shaoyong said.
"It's a good job, Lao Luo, it seems that our idea is right, and the US market can refer to this idea. However, the US Condé Nast Group's "Fashion" and "QG" have a very good market in the United States. It is not easy to enter our magazines. However, we can't open the American version just because the United States has them. We still need to find another way to let the marketing department staff find ways to enter in other ways."
"On the other hand, there is the European market. Europe is composed of many countries. Each country has its own exclusive magazine. One by one, it overcomes some difficulties from the outside. The company can consider acquiring some already large-scale magazines locally to enter. It is always much better for someone to lead the way than if we rush in recklessly." Li Zhiwen said.
"Okay, boss, as for the Finance Magazine, which has covered many countries in East and Southeast Asia, has become its benchmark magazine in many countries and is sought after by the upper classes of various countries."
"Other magazines, such as "People", "Movie Biweekly", "Men's Clothing", etc. are developing steadily, and some magazines have even become popular targets in various industries. Many companies are waving a lot of Hong Kong dollars to buy our advertising spaces." Luo Shaoyong said with a smile.
"It seems that Lao Luo has developed well during this period and is indeed worthy of praise." Li Zhiwen said.
"No, this is all the leader's ideas are very good. I just realized the boss's ideas one by one." Luo Shaoyong said.
"Don't underestimate yourself. Since the company can be today, your contribution is of great significance." Li Zhiwen said.
"But I am more concerned about the recent battle situation of our comic company. After all, other companies are already on track, while comic companies are just starting babies." Li Zhiwen continued.
"Boss, I have to apologize to you. The comic company is not doing well at the moment." Luo Shaoyong said.
"Lao Luo, let me tell you slowly, tell me the specific situation." Li Zhiwen said.
"That's right, the three comics provided by the boss were excellent and were deeply loved by the cartoonists we brought from Japan."
"But the reverse of the market is not very good. Hong Kong audiences do not seem to like this kind of passionate comic. On the contrary, Shangguan Xiaobao and Huang Yulang's "Li Xiaolong" and "Dragon and Tiger Gate" are selling well. These two guys are laughing at us." Luo Shaoyong said with his head down.
When Li Zhiwen heard Luo Shaoyong's words, he knew that he took it for granted. The current Hong Kong is not the prevalent trend of Hakka, South Korea, and Japanese in later generations. Hong Kong is now a place of cultural export, and its main targets are South Korea, Japan and Southeast Asia. Li Zhiwen moved Japanese comics to Hong Kong to compete with Hong Kong comics. Isn't this asking for death? It's obvious that the local environment is not suitable for the local environment.
Li Zhiwen thought for a while and said, "Lao Luo, the promotion market of these three comics is mainly in Japan. Later, comic companies are divided into Hong Kong business units and Japan business units."
"Yes, boss, but will the comic company transfer to Japan in the future? What should I do with the Hong Kong market?" Luo Shaoyong said.
Li Zhiwen thought for a while and continued, "Lao Luo, our Chinese culture has a long history, and many history can be used as comics to later stages. For example, we can conceive the various schools of thought during the Warring States Period..."
In fact, Li Zhiwen talks about some plots in "The Ming Yue of Qin", but Luo Shaoyong listened with relish.
"Boss, this story is great. I will ask the editor team to edit it immediately and let the animation team draw." Luo Shaoyong said.
"Yes, but we have to give full play to the advantages of the editorial team. The company is not a good person to support them. China has a history of 5,000 years. Can't they write a few comics from it? And can't they fantasize about the future and see the imagination of other people's American comics." Li Zhiwen said in a deep voice.
"Okay, boss, I will make a good assessment, and the inappropriate people will let them leave immediately." Luo Shaoyong said.
Luo Shaoyong understood that evil people can only do it themselves, and subordinates are all used to take the blame, so there is no reason to let the boss take the blame.
"In addition, I think that since the styles of Japanese cartoons and Hong Kong cartoons are different, it is better to set up their respective studios separately. I used to want Hong Kong staff to learn advanced Japanese comic experience, but I was unable to draw a tiger and become a dog. Since I was not used to it, I simply deal with them independently."
"As for the Japanese comic group, there are also some people who need to keep them in place. First, to prevent our comics from leaking, and second, to stealing the teacher. Therefore, the remaining personnel on the Japanese comics should not have painters with style, so that the first two goals can be achieved better." Li Zhiwen said.
"Yes, boss!" Luo Shaoyong said.
"Lao Luo, is there anything else to say?" Li Zhiwen said.
"Boss, that's it. I think that if our Kirin Media Group wants to become a global media group, the United States cannot avoid it no matter what. If it does not have influence in the United States, it will not be considered a global media group in any case." Luo Shaoyong said.
"Yes!" Li Zhiwen blinked and asked, "What are you going to do?"
"Boss, I think we still have to start with the newspapers first, which is the easiest channel for us to enter the American media industry."
"You are right. I have observed these days in the United States. Many of them, such as TV stations, have support from the back. We cannot move these things before we are full of wings. The newspaper industry is very active. Many cities have their own newspapers to buy better." Li Zhiwen said.
"I didn't expect the boss to pay attention, and it was true. And if we use our own new newspaper, it would take too long. So I think we can use the boss to enter the British media industry and acquire some well-known local newspapers, and use this as the entry point to lay out our newspapers in the United States." Luo Shaoyong said.
"Lao Luo, it seems that you are prepared. Take it out. If I think it's appropriate, I will consider it." Li Zhiwen said with a smile.
Chapter completed!