Beverly Hills, as the city-state in Los Angeles, is an ideal residential place for wealth and wealth around the world. It is a representative and symbol of wealth, fame and fortune. It has the title of "the most noble residential area in the world". It is located on the refreshing and pleasant Pacific coast and at the foot of Beverly Hills.

There are the world's highest-end commercial streets, bringing together world's top fashion brands. Each store is magnificent and is the most expensive shopping center in the world.

The luxury house that Li Zhiwen bought is located in Beverly Hills. It is a beautiful French villa with a construction area of ​​more than 3,000 square meters.

The villa is divided into four floors, and the entire room has 12 bedrooms, 21 bathrooms, 3 kitchens, 5 bars.

It has an oversized infinity pool, and there is no pressure to hold a big party in the lounge next to the pool.

Here, Li Zhiwen met Kuratos Blank, Reebok CEO Yalian Hodge, who rushed from the UK and several Reebok clothing and sneakers designers.

"Sitting, you are all your own people, don't be too restrictive!" Li Zhiwen took everyone to the wine cellar room and said to everyone.

Kuratosbrank sat calmly on the sofa. He had been dealing with Li Zhiwen for a long time, knowing that Li Zhiwen didn't like polite people.

Reebok CEO Yalian Hodge and Reebok's designers were a little lying down. When they walked into this mansion, they were stunned by the scene of the mansion, with a large lawn, a huge swimming pool, and even a small golf course.

The room was filled with white marble, high-end leather sofas, plush carpets, and crystal chandeliers. This was the luxury house where rich people lived, and several people also had a more intuitive understanding of the new boss.

"What to drink?" Li Zhiwen asked casually.

"Everything is OK" "Just boiled water" "Since I'm in the wine cellar, I'm sorry for myself if I don't have a glass of red wine treasured by my boss."

Everyone was disagreeable, only Kuratosblank asked for red wine.

Li Zhiwen smiled, picked up one of the bottles of red wine that had been awake, walked towards the sofa, and said as he walked: "I just bought this property not long ago. The red wine here was also left by the former owner, so let's drink it."

Kuratosbruck quickly took a few goblets and put them on the table and said, "Then we have a good time."

"You guys, don't be restricted. There is no other meaning to invite you here this time. The main thing is to understand the situation of Reebok at this time." Li Zhiwen said while pouring wine.

"Okay, boss, let me introduce the development of Reebok first." Yalian Hodge said as he stood up and reported.

"Sit down and say!" Li Zhiwen waved his hand and said.

"Okay, boss," Yaren Hodge sat down again and continued: "Boss, our main market in Reebok is currently concentrated in the UK, and the United States just opened last year. It was previously operated by Mr. Paul Falman, and now you have taken back the operating rights by the boss. In the whole year of 1979, the sales in the United States were $500,000 and the sales in the United Kingdom were 17.3 million pounds."

Yalian Hodge was also very frustrated. Reebok originally planned to enter the broader American market, but Li Zhiwen's acquisition cut off Reebok's momentum in half, resulting in a poor sales of US$500,000.

"Okay, I understand what you mean. I have arrangements for the American market." Li Zhiwen comforted Yalian Hodge.

"Just a while ago, I just won the jersey production rights of the 12 NBA teams and the sneaker production rights of the entire league. In addition, sandknit, who controls the jersey production rights of the other ten teams in the league, was acquired by Kuratos for $30 million the day before yesterday."

While Li Zhiwen was speaking, Kuratos Blank signaled to everyone, while Yalian Hodge and several designers were completely shocked by Li Zhiwen's work. Unexpectedly, Li Zhiwen was a golden thigh.

Then Li Zhiwen continued: "So now Reebok has completely monopolized the NBA league's sneakers and sneakers production rights. Of course, some superstar signing sneakers can still be used in the arena, but apart from these, other players can only wear the sneakers we provide. Gentlemen, this is a huge opportunity for Reebok, which can open up the US market in one fell swoop, so Reebok's logistics must keep up."

"Boss, I know, I will promise not to let the company fall out of the chain," said Yaren Hodge.

"So my first requirement for Reebok is to quickly establish a US branch of Reebok, which may become the company's headquarters. You have discovered it in Europe for many years and know how serious the barriers in Europe are. In Europe, and you still need to compete with Adidas for the market, and the difficulty of opening up the market is too great."

"But in the United States, there is no need to worry about this. At this time, a complete country does not need to conquer one by one in Europe. The sports market here has just begun. Our opponents here are Converse and Nike. Converse is old and Nike is still young, so this is our vast world."

"Okay, boss, I will set up an American branch immediately and send the company's current designer to the United States to develop a new sneaker." Yaren Hodge said.

"Yes, the British headquarters needs to be dispatched, but we also need to recruit in the United States. We can poach Nike designers. As long as the salary is appropriate, I think no one will refuse our invitation. After all, Portland is not as attractive as Los Angeles." Li Zhiwen said.

"Okay, boss, then do we want to set up a factory in the United States? Or design the jerseys and sneakers and hand them over to our factory in the UK for processing." Yaren Hodge said

"I don't need to build a factory in the United States for the time being. I will first process it in a factory in the UK. My subsequent plan is to build a factory in mainland China." Li Zhiwen said.

China's "world factory" is not a false reputation. Li Zhiwen's move also provides employment opportunities for the mainland. Now the mainland is in a mess, and it is difficult to put high-tech industries in the mainland, so it can only be upgraded step by step.

Hearing Li Zhiwen's words, Yalian Hodge was a little disappointed, but he quickly cheered up. After all, from the perspective of the company, it is too unprofitable to build a factory in the United Kingdom and the United States, and the labor cost is too high. This is an inevitable trend for the company's development. Then he said: "Okay, boss!"

"As for Xinxin jerseys and sneakers, I have some ideas here, so I will discuss them together, the designers said." Li Zhiwen.

The designers here are all nervous. This is the opinion put forward by the boss. Even if these ideas are a piece of shit, they have to accept them all.

When Li Zhiwen saw their expressions, he knew that they were afraid that they would give their opinions, but he didn't care. Li Zhiwen would use his good ideas to conquer them.

"As for jerseys, I think the forged shorts are out of place at this time. We need to design the shorts into long shorts styles, and the jerseys should be looser. In addition, I suggest introducing a mixed cotton and polyester materials. In addition, I contacted to introduce a net hole on the jersey, so that the jersey can sweat better. These technologies have technical reserves." Li Zhiwen said.

The designer of Reebok didn't care when he first heard Li Zhiwen's suggestion. Later, the more he listened, the more he felt it was correct, so everyone focused on it and some even took out their notebooks and started to write it down.

"As for sneakers, the NBA League's Converse sneakers are now too poor in cushioning. The company should focus on studying cushioning performance in sneakers. You can start with air cushions..." Li Zhiwen instilled various performances of sneakers in later generations for designers, and the eyes of all the designers became brighter and brighter.

Kuratosbruck and Yalian Hodge were surprised all the time, but they didn't expect that the boss had so many ideas about jerseys and sneakers.

After Li Zhiwen finished all the contacts, he picked up the goblet on the table and took a sip of red wine and continued: "Okay, that's basically it. Everyone, there are more than five months left before the new season. I will see players playing on the court in new jerseys and sneakers in the new season."

Yarenhodge and the Reebok designers were nervous and said, "Received, guaranteed to complete the task."

"Everyone, please relax. If you can complete the task, the corresponding reward will not be small. Yalian, you have to send staff to negotiate with various superstars in NBA. I want to form a new sneaker for six superstars to endorse us." Li Zhiwen said.

"Okay, boss, I'll make arrangements right away." Yarenhodge said.
Chapter completed!