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428 Endorsement contract signed: 1.6 billion in 5 years

Ann Herbert, vice president and general manager of Nike North America, was stunned after Wang Yi hung up the phone for the third time.
There are really people in this world who have trouble with money.
Is this guy crazy?
However, just three years later, the comparison of sales between Nike and Anta made her understand that when a person's influence reaches a certain level, it doesn't matter if he signs with a big company or a small brand, as long as his name is placed in that direction,
That is the green banknote.
In fact, if Ann Herbert was willing at this time, she could still take many remedial measures.
For example, I immediately flew to Sacramento to meet with Wang Yi.
At least show her sincerity.
But she didn't do it again.
She thought that her attitude had been set very low and Wang Yi hung up on him three times, so there was no need for her to contact Wang Yi again.
Although the task given by the above is for her to sign Wang Yi, he has already made a lot of efforts.
Since Wang Yi disagrees, there is nothing she can do.
And after all, she is also the vice president and general manager of Nike North America, so why should she be so mean to a player?
No matter how great Wang Yi's market value is and how great his potential is, does he have as much market value as Jordan? Does he have as much influence as Jordan?
So Ann Herbert reported what had just happened to her superiors.
The boss didn't say anything more.
Ann Herbert thought the matter was over.
But she never dreamed that three years later, when Anta's sales surpassed Nike's, this incident would become the last straw for her.

At 3 a.m. the next day, Wang Yi flew back to China.
In order not to affect Wang Yi's game time, Anta sent someone to pick him up at 3 o'clock in the morning.
At 4:00, we arrived at the hotel arranged by Anta. The two parties reviewed the contract for the last time and proposed some modification details.
At 5:00 o'clock, both parties had reached an agreement on the contract details.
When Li Ning learned that Wang Yi was about to sign a contract with Anta, they were naturally very sorry.
They increased the contract amount by another 200 million.
But in the end Wang Yi rejected them.
Because from beginning to end, Anta has shown higher sincerity than Li Ning.
Perhaps because Anta is the weakest among these competitors, their stance is very low.
When getting along with Wang Yi, the attitude of their person in charge also made Wang Yi feel very comfortable.
Wang Yi's endorsement contract is US$250 million over five years as previously agreed.
Converted into RMB, that’s more than 1.6 billion in five years.
And Anta will immediately start designing signature sneakers for Wang Yi.
At the same time, Wang Yi will receive 5% of the royalties.
Wang Yi and the person in charge of Anta both signed.
Anta paid 500 million yuan as soon as it was signed.
The subsequent more than 1.1 billion will be paid in installments within one year.
With this 500 million yuan, Wang Yi's wallet has become a lot bigger.
Around 9:00 a.m., Wang Yi’s parents also came to the hotel.
Because he came back by private plane, he saved about 10 hours, and Wang Yi had time to meet his parents.
When Wang Yi's parents saw Nicole, both of them couldn't help being stunned - Wang Yi had never told them that he came back with Nicole.
Nicole seemed to have been prepared for this moment.
She actually greeted Wang Yi earlier than him and enthusiastically took the suitcase from Wang Yi's parents.
He said hello in non-standard Chinese: "Hello, uncle and aunt, I am Wang Yi's friend, you can call me Nicole."
She spent half a year learning Chinese to the nines.
Although the Chinese language is broad and profound, it is far from possible to fully master it in half a year.
But daily communication is still barely possible.
She behaves well, is enthusiastic and generous yet reserved.
Wang Yi's mother didn't react until this moment, and the smile on her face suddenly bloomed: "Nicole, I have heard about you a long time ago and have wanted to meet you for a long time. I didn't expect to meet you so soon. Wang Yi
Why didn't the child tell us in advance? We didn't prepare anything for our first meeting, how embarrassing it is."
"Uncle and aunt, it's okay. According to Chinese tradition, the younger generation should be filial to the elders. I bought you a gift specially. See if you like it."
As she spoke, Nicole took out two exquisitely packaged gift boxes from her suitcase.
Wang Jianhua and Wang Yi's mother shook their heads repeatedly.
But Nicole is a good talker, and she got along well with Wang Yi's mother in just a few words.
And asked the two elders to accept the gift.
Next, Nicole had a very lively chat with Wang Yi’s mother.
Wang Yi and Wang Jianhua seemed like outsiders.
However, Wang Jianhua saw that Nicole was so enthusiastic and generous, and based on his decades of experience in seeing people, he felt that although Nicole was a well-spoken girl, she was also very sincere.
Unlike those people in society who talk glibly but don't do practical things.
While avoiding Nicole, he said to Wang Yi: "You are a good partner. You have also seen it, and your mother and I agree. We will not force you. You can decide when to get married, just inform us."
"
"puff……"
Wang Yi was taking a sip of water and spit it out immediately.
"We haven't confirmed our relationship yet."
he argued.
Wang Jianhua shook his head disdainfully: "I have lived for half my life, and I can understand many things at a glance. I just told you to tell me when you get married, and I don't have to force you to get married now."
Wang Yi will not explain any more.
My father has been like this since he was a child. It is useless for you to explain to him the things he believes in.
Of course, Wang Yi also knew that although he and Nicole were far from talking about marriage, and their relationship was not even confirmed, at least Nicole must have feelings for Nicole in her heart.
This meeting with my parents only lasted 5 hours.
Anta arranged a sumptuous lunch.
After lunch, Wang Yi stayed with his parents for another two hours, and then hurriedly left for the United States.
When parting, my mother held Nicole's hand reluctantly, even with tears in her eyes.
Not only did Wang Yi secretly complain, but he wasn't that sad to say goodbye to his own son.
After returning to the United States, Wang Yi did not fly back to Sacramento.
Since the team had already flown to Los Angeles to prepare for the Christmas Day game, he flew directly to Los Angeles.
After getting off the plane and heading to the hotel, I passed by the entrance of the Staples Center Arena and saw seven statues standing there.
There are also huge posters hanging on the walls of Staples Center.
Wang Yi felt like he was in a dream.
This feeling is both familiar and strange.
On the huge poster half a year ago, James stood in position C, with thick eyebrows and Wang Yi next to him.
But now only James and thick eyebrows remain unchanged on the poster.
Almost everyone else has changed.
Anthony, Howard, Westbrook, DeAndre Jordan...
Next to him, Barnes saw Wang Yi's slightly strange expression and asked, "How does it feel to go back to the old place?"
Wang Yi withdrew his mind and looked at the street ahead.
The streets are full of cars and pedestrians.
Chapter completed!
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