Chapter 1749 Wang Yi’s Advertising Creativity
Nike's official tweet is obviously a dissatisfaction with Anta.
The Chinese audience also saw it.
They were naturally angry and were waiting for Anta's response.
After waiting for three days, Anta received no response.
This made every fan feel aggrieved, but there was nothing they could do about it.
And some loyal fans also made various comments:
"Don't say I'm not patriotic, Nike's quality is better than Anta's."
"It's not illegal to tell the truth. Nike is just more comfortable to wear than Anta."
Anta fans wanted to fight back but lacked the confidence.
After all, it was really Anta's sneakers that were stepped on.
…
Back to the court.
Within eight days, the Grizzlies lost three more games in a row, and they finally fell to third place in the Western Conference.
The Kings played 5 games in 10 days. They won all 5 games and were directly promoted to sixth place in the Western Conference.
As a result, the Kings are still facing the Grizzlies.
At this point, everyone except Yi Hei believed that Wang Yi was targeting the Grizzlies.
O'Neal said on "The Shaq Show":
"There is no doubt that they are targeting the grizzly bear Wang Yi, this guy is targeting the grizzly bear. If there are still people who say that he is not targeting the grizzly bear, then I can only say that this person is either blind or has a hood on his head.
toilet."
Many people agree with O'Neill's statement.
However, even those Yihei are still obsessed with it: "Do you really think the NBA is run by their family? He can rank wherever he wants?"
"If he really wants to control the rankings, why doesn't he rank first? That's so awesome and domineering, it's better than what you do against the Grizzlies."
Nabeles and Nicholas Zhaosi also spoke:
"You are kidding me that he controls the rankings, right? Maybe when the team is nearing the end of the season, there will be teams that control the rankings, but it is still far from the end of the season. You are telling me that he controls the rankings? He
Why should we control rankings? It makes no sense at all."
Bayless also said:
"Isn't it funny to say that he is controlling the ranking? The purpose of controlling the ranking is to face better teams in the playoffs. Among the top four teams now, do you think the Grizzlies are the best?
Among the top four teams, only the Rockets are the best, right?"
Regarding these remarks, many people hope that Wang Yi will give an explanation or refutation.
However, Wang Yi never refuted it from beginning to end.
Naturally, the Bess family also knew about this.
Their whole family was very moved.
Because they know that this is Wang Yi's promise to them.
Wang Yi once said that if Bess can get better, he will come to Memphis in the playoffs.
In other words, the reason why Wang Yi controls the rankings is so that he can beat the Grizzlies in the playoffs and come to Memphis, and then he will invite Bess to watch his game live.
Faced with many controversies, Bess's father originally wanted to speak out on social media to defend Wang Yi.
But in the end, under the persuasion of Beth's mother, he gave up the idea.
"We have brought huge trouble to the king last time, and the best thing we can do now is to remain silent."
"No one knows what kind of impact your video will have on Wang Yi after it is released. If it is a good impact, then forget it. If it is a bad impact, we will be even more sorry for him."
…
At the same time, during the process of Wang Yi's ranking, the creative advertisement was also shot.
Anta then quickly spent a lot of money to place this advertisement on various platforms.
Domestically, various platforms such as CTV, Douyin, and Kuaishou have this advertisement.
At the same time, it has also been put on countless platforms abroad, including the big screen in Times Square in New York, USA.
On this day, in Manhattan, New York, the triangle area where 42nd Street, Flood Street and 7th Road intersect, is the famous New York Times Square.
In the bustling streets, an advertisement suddenly appeared on the big screen.
In the advertisement, Wang Yi is dribbling the ball quickly in an empty training hall.
People have long been accustomed to these advertisements on the streets of Times Square in New York City.
Many people don't even look at it.
But when Wang Yi appeared on the billboard, someone suddenly shouted out.
"Look, it's the king!"
"Is this Wang's new ad?"
"Fuck, it's that guy again!"
People who like Wang Yi show surprise;
People who hate Wang Yi show their disgust.
But both Wang Yi's fans and Heizi stopped to watch.
To be able to make the bustling crowd on the streets of New York stop and watch shows how influential Wang Yi is.
Amidst the soothing sound of the guzheng, Wang Yi was shown on the screen wearing a pair of old-looking sneakers, running repeatedly on the court of the training hall.
When the camera zooms in, you can see a handwritten date on the boots.
March 14th.
Apparently this is Wang Yi's birthday gift.
At this time, Wang Yi was running back and forth quickly.
Every time you run to the bottom line and make a sudden stop, the shoes on your feet will deform slightly due to the huge pressure.
He just started running back and forth at a normal speed.
Gradually, the speed of the return run became faster and faster.
In the end, the afterimage even ran away, and it was even worn to the point of emitting light smoke.
The camera zoomed out, and because Wang Yi was moving too fast, he could only see thick smoke rising from the floor.
By the end, the traces of his running on the floor had left a trail of flames, just like the traces of flames left on the ground when the Ghost Rider ran over.
As the speed gets faster and faster, the rhythm of the background music guzheng becomes more and more tense.
It seems like thousands of horses galloping, like swords clashing.
The silver bottle bursts, water bursts out, and the cavalry stands out with swords and guns.
At some point, suddenly.
Boom——
In the background, the strings suddenly broke.
The screen freezes momentarily.
The camera quickly gives the specific details of the shoes.
When Wang Yi turned back again, his shoes were suddenly stepped on and exploded.
The shoes left a black mark on the floor, which was exactly the same as the mark he had left on the playing field.
At the same time, a wide gap was created in the uppers and soles of his shoes, and the tops of his feet were directly exposed.
Seeing this, everyone was confused.
“Is this ad a self-deprecation?”
"Holy shit, this ad was shot because they thought their sales were too good?"
"Anta, does it want to go bankrupt?"
Amid everyone's confusion, Wang Yi shook his head and took off the shoe.
Then I wrote the date on the shoe with a marker.
December 14.
In other words, this pair of shoes has been worn for a full 9 months.
Wang Yi then carefully placed the shoes on a shelf nearby.
Then Wang Yi closed the door and left the training hall.
The camera slowly moved to the garbage dump behind the training hall.
I saw a pair of sneakers with no visible brand in the garbage dump.
The degree of damage was several times worse than the Anta sneakers just now.
The entire shoe upper to sole looks like it has been cut with a knife.
Then there was another pair of shoes. The soles were completely gone and smoke was still coming from them.
There is also a pair of shoes, the shoelaces have long since disappeared, and the uppers are almost torn into fishnet stockings.
Then the camera zoomed out and saw that the entire garbage dump was full of worn and scrapped sneakers.
Dozens of loaders are loading it onto trucks and hauling it away one by one.
After that, the camera returned to the shelf in the dark training hall again, where the pair of Anta sneakers were lying quietly.
Compared with other sneakers, this pair is countless times better.
The Anta logo in Chinese red above is dazzlingly red.
This is the end of the ad.
At this moment, the people on Times Square in New York City were all stunned.
Chapter completed!