At this time, Xiao Hua did not realize the seriousness of the matter.
When he thought about it, the game hadn't started yet.
The number of people will definitely continue to increase after the game starts.
Even if it doesn't reach the level of the last one by then, it will be no problem to at least reach around 20 million, right?
Sure enough, after the game started, the data started to rise sharply.
10 million…
11 million…
12 million…
13 million…
It once rose to 19 million.
This gave Xiao Hua a lot of peace of mind.
It seems that without Wang Yi, the impact will not be that big.
However, after the first quarter, the smile on his face had long since disappeared, and his donkey-like face grew longer and longer.
Tablet data, after reaching a peak of 19 million in the 5th minute of the first game, began to fall rapidly.
17 million…
15 million…
10 million!
At the end of the first quarter, it had quickly dropped to 7 million.
What is this concept?
To know the statistics of the number of viewers, as long as you open the NBA live broadcast, it will count if the viewing time exceeds one minute.
In fact, less than 1/10 of the people actually stick around to watch the game.
Therefore, Jordan once set a record of 35.89 million, but the number of people who actually saw it from the beginning to the end was less than 3 million.
In recent years, due to the rise of various short video platforms, and the NBA itself due to the reform of many rules, its appeal is not as good as before, so the actual number of viewers of the finals is probably less than 1 million.
Of the 7 million viewers now, the actual number of viewers is probably less than 700,000.
Xiao Hua felt a little panicked.
The decrease in NBA attention means that NBA jersey sales will decrease, peripheral products will also decrease, and the advertising fees of various sponsors will also shrink significantly.
Obviously, the upward trend at the beginning of the game was because although many people knew that Wang Yi would not play today, they still wanted to see if Wang Yi would play today with a bit of luck.
After taking a look, I found that Wang Yi really didn't fight, and many people turned off the live broadcast.
This resulted in a sharp drop in viewership.
You must know that 95% of the fans in China are just fans of Wang Yi.
Especially the girls.
They never liked basketball.
It was just that China had a very good football star named Wang Yi who was very handsome, so they went to see him.
After watching it, I slowly got to know the NBA and basketball, and I realized that Wang Yi’s game was not that good at all, he was so good that he died.
In addition, Wang Yi and others angrily criticized reporters, Xiao Hua, and referees on various occasions.
And his three views are super correct.
This made them crazy about Wang Yi.
This starts with appearance, ends with skills, and ends with character.
And since Wang Yi is not playing today, they will naturally not go to see any NBA games.
One can imagine how serious the drop in ratings caused by Wang Yi's suspension today.
However, this trend has not stopped yet.
After the second quarter, the number of real-time viewers continued to fall, falling below 5 million.
If Xiao Hua was just a little panicked like a student who was caught playing with his mobile phone in class before, then now he is like a student who was caught playing actual combat in a lecture theater.
If this were to be revealed, his life would be over.
This is really just for the sake of force, and a group of people panic!
He kept his eyes fixed on the data interface on the tablet screen, looking forward to the possibility of recovery.
However, after reaching a climax in the first five minutes, it has been going down.
There is no sign of an upward trend at all, not even the little blue pill can save it.
During halftime, Xiao Hua received a call from another NBA sponsor.
The call came from Rudy Kalil, vice president of Bucks sponsor Motorola.
"Adam, why are the ratings of this game so weak? Don't you have any idea? You have to take measures immediately!"
His tone was quite strong.
Xiao Hua quickly explained: "I'm very sorry. Of course I know the reason. It's because Wang Yi was suspended. But Wang Yi violated the league's regulations, so..."
"I don't care if you have regulations or not. In short, the ratings have dropped significantly, and you must take measures. Otherwise, you know the consequences."
After saying that, Khalil hung up the phone.
At the same time, Armstrong, the North American president of Adidas, also called and asked Xiao Hua:
"You should know that the sharp decline in ratings has caused huge losses to our company's interests."
Xiao Hua quickly explained: "Wang Yi blocked the Nike logo, so..."
"That's your problem!"
Before Xiao Hua finished speaking, he was interrupted: "Adam, the NBA is the American Professional Basketball League, not the Nike League! If you only think about being responsible to Nike and ignore the interests of our other sponsors, then I
I can tell you responsibly that you will definitely pay the price."
After saying that, the phone hung up again.
Adidas has always been a competitor of Nike.
Now because of the Nike incident, Adidas' interests have been harmed, and Adidas is naturally very unhappy.
Next, as many as 26 brands including Li Ning, Peak, Lenovo, Harbin Beer, Gatorade, Coca-Cola, Toyota, etc. called to ask questions.
Especially Anta.
Wang Yi is a player signed by Anta. The NBA banned Wang Yi, which greatly harmed Anta's interests.
Even if we put this aside, because Wang Yi is a Chinese player, Anta must seek justice for Wang Yi.
Anta CEO Ding Shizhong's words were extremely harsh: "If the NBA continues to ban Wang Yi and harms the interests of Wang Yi and Anta, then there will be no need to discuss the renewal of the contract between Anta and the NBA this summer!"
When Xiao Hua heard this, cold sweat suddenly broke out on his forehead.
Fortunately for other sponsors, although they all said they would take measures, they did not specify what measures they would take.
Anta is equivalent to being tied to Wang Yi. Wang Yi was suspended and Anta directly refused to renew its contract with the NBA.
If this is true, the NBA may not be able to move forward in China.
Xiao Hua has always been able to cope with everything with ease.
But when he answered the phone today, he felt sweat dripping from his forehead.
Shining brightly under the light.
He also gradually realized that the matter was far more serious than he imagined.
Although the sponsorship contracts of other sponsors are not as big as Nike's 8-year, 1 billion US dollars.
But these sponsors are basically close to US$100 million per year.
If it offends so many sponsors and they all withdraw their sponsorship, leaving only Nike, the league will lose huge profits.
At this time, the second half had begun, and Xiao Hua did not appear in the audience again. He could no longer calm down and watch the game.
He was thinking of ways to solve the problem.
In fact, other sponsors in the league have long disliked Nike.
Other sponsors usually have their logos printed on the jerseys of the teams they sponsor, and their logos can be seen on the billboards of the teams they sponsor.
The Nike logo will appear on the jerseys of most teams in the league.
The few ones without the Nike logo also have the logo of Jordan, a sub-brand of Nike.
Although the jerseys are all sponsored by Nike, and it sponsors the most every year among all sponsors, this huge gap still makes other sponsors unhappy.
Chapter completed!