This year's finals have received unprecedented attention.
James's fan base is currently one of the best in the league, and Wang Yi's fan base is also at the forefront.
You can imagine how many people support the Kings now.
Although there are not many fans supporting the Bucks, there are as many fans as there are fans of Wang Yi and James.
These guys just went to support the Bucks.
They don't care who Wang Yi and James' opponents are. In short, as long as they are Wang Yi and James' opponents, they will support them.
From this aspect, some black people are actually much more dedicated than some fans.
Some fans have been following you for a while, but once the novelty wears off or your performance stops being good, they will stop following you and leave you.
Start by messing with it, and end up abandoning it.
But the black men don't care about this. If you perform well, you will be black. If you perform poorly, you will be black.
If you are healthy, you should be black; if you are injured, you should be black;
When you sneeze, it will be black, and when you walk, they will be black.
Anyway, no matter when and where, everything is black.
Therefore, black fans are actually more dedicated than ordinary fans.
Even before the game started, fans from both sides had already started several rounds of scolding wars online.
NBA President Adam Silver has been extremely happy these days.
Judging from the online situation, this year's game is the one with the highest attention in NBA history.
Therefore, the sponsorship fees from sponsors this year are much higher than in previous years.
You can make a lot of money again.
Compared to former NBA president David Stern, Adam Silver is an out-and-out businessman.
The profit-oriented nature of a businessman is clearly demonstrated in him.
At this time, he was flipping through Wang Yi's information.
I was thinking about how to focus on promoting Wang Yi and make Wang Yi a supernova in the alliance.
Looking at the older generation of stars: James, Durant, Curry, these are all people who are about to retire.
Let’s look at Mesozoic stars like Giannis Antetokounmpo and Zion.
Perhaps because of the stepping incident, Antetokounmpo has never received much attention, while Zion has been plagued by injuries for years.
Every time I was about to get up, I got hurt again.
As for the new generation of players.
Morant is really not qualified enough.
Jaylen Green and Edwards are far from being qualified stars, let alone superstars.
So it's obvious who the league will support next.
However, there is a slight difficulty in admiring Wang Yi.
Previously, most of the league's prizes were players signed by Nike.
Jordan, Kobe, James.
Even the league's jersey brand is sponsored by Nike.
That’s why some people call the NBA the Nike League.
Therefore, the league and Nike are completely consistent in supporting stars.
The one Wang Yi signed was not Nike, he signed a contract with the Chinese brand Anta.
Due to Wang Yi's super hot performance in recent years, Anta has left other small brands behind and has become a presence alongside the three major brands: Nike, Adidas and Under Armor.
Therefore, if the league wants to praise Wang Yi, there may be some differences with Nike.
But Xiao Hua thinks this is nothing.
Isn’t it just a matter of interests?
Problems that can be solved by profit are not problems.
The contract between Wang Yi and Anta is about to expire. As long as we find a way to get Wang Yi to sign with Nike after it expires, wouldn't the problem be solved?
Just when the school beauty was secretly happy, Xiao Hua's secretary walked in.
This is a secretary with an ordinary appearance and an ordinary temperament.
Xiao Hua is a person who doesn't care about fame and doesn't want to be lewd.
Only greedy for profit.
The female secretary said: "President, the vice president of Nike North America is here and wants to see you."
Xiao Hua said with a smile on his face: "Take them to the living room, I will be there soon."
The female secretary nodded and carefully backed out.
Xiao Hua stood up and adjusted his suit.
He looked at his bald head in front of the mirror and straightened his glasses.
Today, my bald head is still shiny.
Today, my face is still as long as before.
After a while, Xiao Hua came to the living room.
I saw a woman in her 50s waiting in the living room.
This person is Ann Herbert, Vice President of Nike North America.
About three years ago, it was she who wanted to sign Wang Yi.
But Wang Yi did not agree at the time.
In anger, he stopped paying attention to Wang Yi.
Later, something happened to her - her son was arrested for reselling Nike sneakers privately, and she could only take the blame and resign.
Her life was gloomy at that time.
However, only half a year later, because her successor's work ability was far inferior to hers, she was invited back by the leader and re-entrusted with important tasks.
Everything seemed to go smoothly after that.
But she never expected that in the past three years, Wang Yi had grown into a person who could rival James in terms of fan base and influence.
The sneakers endorsed by Wang Yi, which looked like an inconspicuous small brand three years ago, have now become one of the four major brands.
And if Wang Yi’s momentum continues, that brand is bound to squeeze Nike’s market.
This made Ann Herbert regret it.
If all Wang Yi's requirements were met at that time and Wang Yi was signed as much as possible, then Nike would undoubtedly be the absolute leader in sports brands now and would absolutely crush other brands.
But now it will be hard to tell.
If Wang Yi wins the championship again this year, his popularity will definitely rise to another level.
You must know that three consecutive championships are not only a quantitative difference compared to two consecutive championships, but also have an essential difference. Three consecutive championships create a dynasty.
That will inevitably make Wang Yi’s popularity rise to an all-time high.
At present, it is simply impossible for Nike to sign other stars who are more popular than Wang Yi.
Looking at the league, except for the current popularity and popularity of James and Curry, which can rival Wang Yi, there is almost no second star whose popularity and popularity can rival Wang Yi.
And James is about to retire.
After James retires, which star will be able to beat Wang Yi?
This made Ann Herbert deeply regret her original decision-making mistake, which led to the entire Nike now feeling the pressure from Wang Yi.
She has approached Wang Yi's agent many times before, hoping to get Wang Yi to sign a contract with Nike after his contract with Anta expires.
However, Wang Yi's agent's answer to this was: Absolutely impossible.
So in desperation, she could only come to Xiao Hua.
In fact, asking her to come to Xiao Hua on her own initiative was a bit unfair to her, the vice president of Nike North America.
But there is no way. Due to Anta's squeeze, Nike's sales this year have dropped by about 15% year-on-year.
Chapter completed!