You know, the normal sales volume of "Sports Illustrated" is only 700,000 to 800,000 copies at most.
This time, 5 million copies were sold directly, which shows how great Wang Yi's influence is now.
Someone asked, isn’t Wang Yi afraid of the cover curse?
Just kidding, with Wang Yi's current influence, the cover curse has to give way to Wang Yi.
The editor-in-chief of "Sports Illustrated" watched the sales of Sports Illustrated rising step by step, with a pleasant smile on his face.
Today with the development of the Internet, it is increasingly difficult to create physical magazines.
Even established magazines like Sports Illustrated are seeing less and less room for survival.
Their sales are declining almost every month, and every time Wang Yi appears on the cover of their Sports Illustrated magazine, their sales will suddenly increase many times.
It seems that I will have to hold on to Wang Yi’s thigh from now on.
…
At the same time that Wang Yi's variety show became popular and the sales of Sports Illustrated increased several times.
The drink Wang Yi invested in last year was also very successful.
Due to the popularity brought by Wang Yi's fame, this drink quickly became popular.
It has squeezed out almost all the market share of the drink Smith invested in.
This made Smith almost no money from this investment.
Today, the drink that Wang Yi shoots for has become one of the top ten best-selling drinks in the United States.
This company has great ambitions, and their goal is not just to be in the top ten.
They want to compete with Coca-Cola.
Of course they want to squeeze out Coca-Cola, which is obviously impossible.
Therefore, the company has also determined their future development direction, which is to make sports drinks.
First use sports drinks to seize a certain market share, and then launch an attack on Coca-Cola.
Sports drinks also include giant Gatorade.
It's going to be hard for them to kill Gatorade.
Gatorade has been a sponsor of the NBA for many years and has gained considerable popularity.
But they also have an opportunity, which is to ask Wang Yi to speak for them.
As long as Wang Yi's hot performance can continue, when Wang Yi endorses this drink, then this drink will quickly stand up.
However, when they approached Wang Yi for endorsement, Wang Yi felt that their name was not good and needed to be changed, otherwise it would be difficult to become popular.
Since Wang Yi is an investor, they wanted to seek Wang Yi’s opinion.
Wang Yi thought casually: "Let's call it Longyin."
Unexpectedly, the beverage company actually changed its name to Longyin after holding a meeting to study it.
Of course, changing the name also requires a lot of advertising.
They also spent a lot of money to advertise in many places.
The most important thing is to ask Wang Yi to advertise.
Since it was Wang Yi’s investment, he didn’t ask for much in advertising fees, only US$30 million in two years.
When Wang Yi got the money and wanted to send 10 million US dollars to Yao Ming, Yao Ming said that he would not use it for the time being.
The money Wang Yi invested in the early stage is basically enough.
If there is additional investment later, their Yao Fund can also provide the money.
In fact, the reason why Yao Ming asked Wang Yi to pay alone before was because it would be helpful to Wang Yi's reputation.
When the time comes to talk about this school, we can say it is Wang Yi’s school.
But Wang Yi doesn't care whose school it is, he just wants to do something within his power for the development of Chinese basketball.
Therefore, Yao Ming no longer advocated letting Wang Yi invest money alone.
His Yao Fund can contribute money together with Wang Yi.
…
Gu Yu
Let’s talk about Longyin.
The packaging design of Longyin has Chinese characteristics.
It is divided into cans and bottles.
Both designs are similar.
There is a Chinese dragon coiled on the bottle, which looks quite domineering.
As soon as Wang Yi endorsed it, the sales of this drink instantly increased nearly 20 times.
The original weekly sales volume was only over 300,000 bottles;
After changing the name and appearance, with Wang Yi as the spokesperson, sales surged to 5.3 million bottles this week, a surge of more than 16 times.
This is just the beginning.
If it can be done well in the future, sales will increase as its popularity increases.
And because Wang Yi is an investor in this drink, he will receive a 15% share for every bottle sold.
So he can make millions of dollars every week.
That afternoon, Wang Yi received a call of 30 million from the program team.
This was an agreement he had made with the program team before. Because he was short of money to establish a basketball school, he and the program team agreed to settle the payment immediately within 24 hours after each episode was broadcast.
This 30 million yuan is Wang Yi's net income for this period after deducting many miscellaneous expenses.
Because the basketball school currently has enough money, Wang Yi kept the 30 million.
I plan to pay it back to Nicole after I have saved up to 100 million US dollars.
The money owed to Nicole is close to $100 million.
Although she is one of her own, Nicole's money is not her own. She borrowed money from his family.
Even though his family did not say that Wang Yi must repay the money, Wang Yi still felt that the money had to be repaid.
Anyway, everything goes smoothly now, and he has many channels to make money.
The salary of more than 30 million US dollars in the NBA is a small salary.
That day, Yao Ming called me.
"In the last few games, 50 points, 50 points, 70 points, 66, that's awesome."
Yao Ming said.
Wang Yi laughed twice and replied: "There's nothing fancy about this, it's just a casual beating."
Yao Ming laughed loudly: "You said you were fat and you were out of breath, but to be honest, you did play well. The main reason I called you was to tell you about the school's progress. We have rented the venue, and the decoration is progressing almost quickly.
It’s completed. Don’t worry about the teachers, I can contact you here.”
"The problem now is that we need to apply for many qualifications. For example, students who graduated from our school can take the general college entrance examination and have the same rights as students who graduated from other schools. That way we don't have to worry about every student's job. But applying for these
Qualification will take some time.”
Wang Yi understood what Yao Ming meant: "Brother Yao, do you want to unify culture and sports? Children in our school can also take cultural courses while learning basketball, and take the college entrance examination like ordinary children?"
Speaking of implementation, Wang Yi was a little surprised by Yao Ming's idea.
The current education system in China is a separation of culture and sports.
After you go to sports school, you can only do sports-related jobs. Apart from this, if you go to any other industry, you will start from scratch.
But here in the United States, there is no separation between culture and style.
Almost every school here has a large number of sports activities and sports events.
In this way, if the child is talented, he can engage in sports in the future, but if he is not talented, he can do other things, and there will be multiple possibilities for development.
Yao Ming's decision is obviously inconsistent with China's education system.
This is a very bold decision.
Otherwise it is likely to fail.
After all, now everything is crossing the river by feeling the stones.
Although Yao Ming previously cooperated with the NBA to open a basketball school, their basketball school only provided training in after school hours.
But the school Wang Yi is currently attending is equivalent to full-time education.
Food, accommodation, cultural classes, and basketball are all integrated into the school.
Chapter completed!