On the same day, after 6 Weibo returned home, he told him about what happened today in his circle of friends, and many people in the circle stood up for him.

"What? This Su Qi is so arrogant?"

"Not only scolding you, but you're about to do something?"

"It seems that the rumors are true, this is such a hooligan!"

"He, a singer, wants to come to shoot commercials?"

"This gives him the ability, why doesn't he go to heaven!"

"Although our advertising circle is not big, it's not his turn, a second-tier star, to be arrogant!"

6 Weibo has a wide range of connections, and this dynamic made his circle of friends explode. Under his description, Su Qi obviously became an arrogant person who despises the advertising circle and even had to hit him.

This also made many advertisers feel excited and angry at Su Qi's provocative behavior.

Of course, there are also some large advertising companies that just smile at this. They are all top professionals in the circle and have had contact with the character of 6 Weibo. Knowing what he said is a bit credible and untrustworthy.

Su Qi is a famous gangster who is not in the entertainment industry. He dares to fight against second-tier stars when he is in the third tier. 6 Weibo is pretending to be in front of him, probably because he is slapped in the face.

However, the other descriptions should be true. Su Qi is actually going to get involved in the advertising industry?

Many advertisers are not optimistic about this. Shooting advertisements is a joke. This thing has no shortage of creativity demand, and some people think that Su Qi is just making trouble.

A singer crossed the advertising industry?

There is no intersection between these two industries at all!

In short, under the 6 Weibo's circle of friends, this matter was quickly spread throughout the advertising industry, and many people have different opinions on this.

Some people even think that Su Qiba is about to fall apart, and they are waiting to see Su Qi's jokes.

And at this moment.

CCTV.

After finishing her meal at a nearby fast food restaurant, Su Qi has now returned to the conference room, and everyone is discussing Su Qi's planning plan in full swing.

After watching it several times, some confusion came out from time to time. Even Huang Yifan was pondering and asked: "Su'er, the plot of your advertisement is quite good, but it's just OK, and I didn't see any characteristics."

Zhou Ming also said: "The protagonist abandoned the dog and got into a car accident, but the dog never left him. He rescued the owner from the scene of the accident, accompanied him all the way, escorted him to the hospital, and then typed a row of words - "You can abandon it, but it will never abandon you." This is the plot of the whole advertisement, right?"

"That's right." Su Qi took a sip of hot water and nodded.

Seeing Su Qi nodding, several employees looked at each other with a hint of embarrassment. However, judging from the plot, this advertisement is really ordinary. No one has ever thought of such abandoned stories, but after they were actually shot, they were not very infectious.

Huang Yifan held his forehead: "Su'er, we are so familiar with each other, I'll tell the truth. Your advertising plan is really average."

Although the others did not say it, their expressions had betrayed everything, and they agreed with Huang Yifan's words.

The creative idea of ​​this advertisement is really a little bit ordinary.

Su Qi sat in the same place, seemingly indifferent, still drinking tea and continuing to listen to them.

Zhou Ming frowned: "And judging from the plot involved, there are also big scenes such as car accidents, so based on comprehensive calculations, the production cost is still relatively high. Of course, it is not that we can't afford the money, but the key is that the advertising creativity is really average and the money is not worth it."

Another employee also said: "Yes, yes, Professor Su, why don't you think of another one?"

The others also agreed, but sighed in their hearts. Su Qi was an amateur and didn't understand the various tricks here.

Although the shooting techniques of 6 Weibo's previous planning projects were a bit bloody, the overall plot was still quite innovative. As he said, no one in the entire advertising circle could shoot better than him.

But Su Qi would never agree to that kind of shooting technique.

Just kidding, this girl actually wants to abuse Qizai? What are you thinking about!

Although Qizi is almost immortal, if you cut it with a knife, it will hurt too!

What's more, Qizi is so brave, and Su Qi treats it as his family in his heart. How could he send him out and push him into the fire pit?

Huang Yifan said: "Su'er, I think you understand it. This advertising plan may not be passed."

Everyone also looked at him and waited for his next sentence.

Su Qi took a sip of tea and said slowly: "Yes, this plot is indeed not innovative, but you have to figure out the selling point of my advertisement...but it has never been put on the plot!"

"What?"

"Not put it in the plot?"

"this……"

"If you don't put it on the plot, what else can you put it on?"

"The advertisement sells creativity. What else can he have to do besides the plot? "

The employees present were surprised by Su Qi's words and were puzzled.

Huang Yifan also wondered: "Su'er, then where is the selling point you are talking about?"

Su Qi smiled slightly: "The lens! Again on the lens!"

"Lens?"

Everyone was stunned and saw Su Qi explaining: "Although this plot is average, think about it, what if it was filmed upside down? Or, it was played upside down!"

“Play backwards?”

The advertisers in the house couldn't help but concentrate on thinking.

Su Qi continued to talk: "The way I shoot this advertisement is to shoot it upside down. All the pictures are unfolded in flashbacks. Do you think the first scene is the owner abandoning the dog? Wrong, that is the last scene! The first scene is the protagonist in a car accident and lying in the hospital!"

Then, Su Qi told everyone in detail about the advertisement. This novel shooting technique made many people feel enlightened.

Shooting backwards?

They really didn't expect this before!

Moreover, according to Su Qi's description, the effect of shooting backwards is undoubtedly much greater than that of shooting forwards, and the infectiousness needs to be improved by several levels.

First, because it is a flashback, the audience will definitely not understand it at the beginning. They will look forward to the story and feel expectation and curiosity about it.

It can be imagined that if you were filming in a straight shot, the first scene of abandoning the dog would be revealed and the subsequent plot could be guessed. This way, the mystery would be gone, and people might change the channel directly.

But this is different. Once you shoot backwards, the feeling of expectation will come out!

So, this idea is really great!

Wizard. This is a Wizard!

A simple story has become extraordinary because of this upside-down idea!

They are all professional advertising and have been engaged in the advertising industry for many years. After listening to Su Qi's explanation, they naturally understand the value of it and are suddenly excited!

(To be continued.)
Chapter completed!