Yongheng Jewelry Company is now the jewelry company in Xiangjiang second only to Chow Tai Fook.

Xie Liyuan Jinshu, the predecessor of Yongheng Jewelry Company, is still quite apart from Chow Tai Fook.

However, after being acquired and reorganized by Xia Yu into Yongheng Jewelry Company, Yongheng Jewelry Company has made rapid progress under the huge consortium resources.

To this day, in terms of sales, the gap between Yongheng Jewelry and Chow Tai Fook is within 30 million Hong Kong dollars.

Especially after May 1983, He Chaoqiong took office as the president of Yongheng Jewelry.

At Xia Yu's instructions, the resources of Jiuding Consortium were slightly tilted towards Yongheng Jewelry, and the company's employees also cooperated with He Chaoqiong with full efforts to speed up the expansion.

In terms of the number of stores, Yongheng Jewelry overtook the end of 1983.

Although the turnover of a single store is still far from that of Chow Tai Fook, according to the development speed shown by Yongheng Jewelry Company, the position of the leader of Chow Tai Fook Jewelry is in danger.

Many gossip media have given He Chaoqiong the reputation of "Jewelry Queen".

With the titles of "Queen of Jewelry" and "King of Gambling King", He Chaoqiong is well-known in Hong Kong and Macao.

However, now, this noble and cold "jewel queen" in the minds of outsiders is like a gentle sheep, leaning on Xia Yu, and it is impossible to see the temperament that a cold and beautiful female president should have.

Looking at Xia Yu's appearance as he focused on reading the annual report of Yongheng Jewelry Company, He Chaoqiong showed a knowing smile on his face, and his eyes gradually became ecstatic.

She hasn't been alone with Xia Yu for a long time...

At this time, Xia Yu also learned about the company's details through the annual development report of Yongheng Jewelry Company, and through the comparison of various data in the report, he also learned about the details of the Xiangjiang jewelry industry.

There are thousands of gold shops of all sizes in Xiangjiang, including four in the first echelon, which are called "The Four Gold Shops of Xiangjiang" by the media.

The boss is Chow Tai Fook, the head of New World Development, owned by Sha Dantong. The annual turnover last year was HK$2.45 billion.

The second one is Yongheng Jewelry, with an annual turnover of HK$2.43 billion last year.

The third brother is Zhou Shengsheng Group, with an annual turnover of HK$2.04 billion last year.

The fourth brother is Jingfu Jewelry and Gold Store, which is a bit big with the top three, with an annual turnover of HK$660 million last year.

In addition to these four major gold stores, there is another very eye-catching company in the Xiangjiang jewelry industry, that is Xie Ruilin Jewelry, which has an amazing development momentum and is willing to spend a lot of money in advertising. It is the largest jewelry industry in the Global Brokerage Company, in addition to Yongheng Jewelry.

client.

In terms of net profit, Yongheng Jewelry Company's net profit was HK$238 million last year.

...

With a turnover of HK$2.43 billion and a net profit of HK$238 million, Yongheng Jewelry Company is not listed. If it goes public, it is definitely qualified to be included in the Hang Seng Index component.

Of course, this result was only from last year.

At the beginning of this year, it cast a shadow on the road to victory over Eternal Jewelry Company.

Yongheng Jewelry Company's revenue is divided into three parts: gems led by diamonds, jades led by jades, and precious metals led by gold.

Among them, diamond jewelry accounts for the largest proportion of sales, followed by gold jewelry, and then jade jewelry that is mainly promoted.

Jade jewelry can be said to be the focus of He Chaoqiong's construction projects after taking over Yongheng Jewelry. The advertising efforts are strong and the revenue growth rate is extremely fast.

But now there are problems with the supply of raw materials for diamonds and jade.

The two do not have problems at the same time, but the time interval between problems is relatively short.

Let’s talk about jade and Xiangjiang’s jade industry first.

The world's jade production areas include Myanmar, island countries, Guatemala, the United States, Colombia, Mexico, Kazakhstan and other places.

However, only Myanmar jadeite reaches the gem level, while the rest can only be used as handicrafts and cannot meet the processing technology requirements.

However, European and American countries have not received the baptism of Chinese culture and cannot appreciate jadeite.

However, in Southeast Asia, where Chinese-intensive Chinese people have always existed.

Especially after 1980, Southeast Asia's economy accelerated, and the demand for jade increased a lot. Especially the rapid economic development of Taiwan Province has led many people to buy and collect jade in large quantities.

On the mainland, after 49 years, the jewelry consumer market gradually disappeared.

In 1956, public-private joint ventures, a large number of factories and jewelry stores were merged, and many masters returned to their hometowns. At that time, the jade market for domestic sales in mainland China was basically zero.

However, it has been more than five years since the reform and opening up, and some brave people in the mainland have become rich. The Chinese people's love for jade has made many rich people start playing with jade again.

What is the form of jade market in mainland China? You can see a little bit from the sales of Yongheng Jewelry in Pengcheng store.

Having said that.

At the beginning, there was a problem with the supply of raw materials for jade, and He Chaoqiong was not alert, just thinking it was a normal phenomenon.

The reason for this is that the jade raw materials of Yongheng Jewelry Company were purchased from Yangon, Myanmar. Behind the upstream suppliers are the Kachin Independence Army in northern Myanmar, because the Pagan controlled by the Kachin Independence Army is the most Myanmar jadeite.

In concentrated mining areas, 95% of Myanmar's jade comes from this.

However, the Kachin Independence Army has been suppressed and encircled by the Myanmar government.

If the Kachin Independence Army wants to turn jade into money to buy arms, it has to secretly transport it to Yangon or Chiang Mai, Thailand for sale through the Myanmar government's controlled area.

In this process, life-and-death conflicts often break out.

In 1970, a huge piece of jade was dug out in the Kachin Independence Army controlled the area. The Myanmar government forces dispatched a large number of armored vehicles and tanks to snatch the jade. The war started for three days and took away the jade. The unwilling Kachin Independence Army transported the jade back to Yangyang.

On the way of light, the jade was crushed with a rocket launcher. Nearby soldiers and people flocked to pick them up, and many people became rich because of this.

It is precisely because of the huge uncertainty in the mining and transportation of jadeite that the sales dates of Yangon merchants who cooperated with the Kachin Independence Army also fluctuate frequently.

To this end, Yongheng Jewelry Company will prepare as many jadeite rough stones as possible to ensure that they will not be out of stock.

But over time, as the jade in the warehouse was continuously consumed, Myanmar did not make any progress. After investigation, I learned that the Myanmar government had carried out a large-scale encirclement and strictly blocked the channels.

Kachin Independence Army cut off blood.

In this way, there is no hope for this jade procurement channel of Zhiyong Jewelry Company in a short period of time. It is hard to say how long it will take to reopen it, and whether it will be possible to recover!

So He Chaoqiong hurriedly asked the company to find other jadeite and jade dealers to purchase, but these dealers were almost supported by the Myanmar government, and their previous customers were also very stable, and they did not have too much jade share to Yongheng Jewelry Company.

Of course, there is also a human factor, that is, Chow Tai Fook Jewelry, which is not to purchase jadeite from merchants supported by the Kachin Independence Army, but to seek stability. Since many years ago, it has been working with merchants supported by the Myanmar government.

This time, I learned that there was a problem with the jade channel of Yongheng Jewelry Company, so I took advantage of the situation to suppress it, spent more funds, and supported the excess jadeite, and did not waste any of it to Yongheng Jewelry Company.

That's fine.

At diamond raw material buyers, Chow Tai Fook Jewelry also took advantage of the opportunity to suppress Yongheng Jewelry Company.

Nowadays, more than 80% of the world's diamond market is monopolized by international diamond trading company DTC.

Before the reorganization of DTC, it was the central unified sales agency of De Beers Group.

In 1973, Chow Tai Fook Jewelry became one of DTC’s 125 international authoritative diamond vendors worldwide and the only diamond buyer in Xiangjiang to be on the list.

However, later, Zhou Shengsheng and Yongheng Jewelry were also included in the list and obtained procurement qualifications.

DTC's diamond allocation model is to hold a dealer procurement meeting every six weeks.

And the latest time, both Chow Tai Fook and Chow Shengsheng were qualified, but Yongheng Jewelry Company did not receive an invitation.

Yongheng Jewelry Company asked about the reason for DTC, and the feedback was that Yongheng Jewelry Company's sales disrupted the diamond market price and violated relevant regulations, so the cooperation qualification was temporarily disqualified.

However, after the bidding meeting was over, I found out in detail that Chow Tai Fook's procurement scale this time almost doubled, which was equivalent to eating up the share of the original quota to Yongheng Jewelry Company!

According to the reasoning logic of "whoever makes the most profits will be the initiator", this time it must have been the cause of Chow Tai Fook Jewelry.

As for how Chow Tai Fook Jewelry convinced DTC, it is unknown.

Importantly, there are very few jade and diamond raw materials left in Yongheng Jewelry. If you don’t replenish it as soon as possible, you will face a huge crisis.

The better the sales location of Eternal Jewelry Company now, the less time it will be given to the company to deal with it, and the faster the crisis will break out.

He Chaoqiong originally wanted to solve the problem with all his strength, but under the persuasion of Zhou Hexuan, who had more experience, He Chaoqiong still chose to ask Xia Yu for help.
Chapter completed!