Early the next morning, Xia Yu finally arrived at the French branch of Bright Fund, located near the Paris Stock Exchange in the Second District of Paris.

Leo Martin wisely held a company executive meeting, and solemnly introduced Xia Yu, the major shareholder and director from the British parent company, to all executives, and announced that Xia Yu could mobilize all the company's resources and intervene in all affairs.

.

Although Leo Martin did not announce the identity of Xia Yu's boss, these statements alone were enough for all the company's executives to remember Xia Yu's name deeply and give Xia Yu enough respect.

After the meeting, Xia Yu, accompanied by Leo Martin, toured the company, especially having a detailed understanding of the company's investments and key businesses.

The whole morning passed in a rush.

In the afternoon, Xia Yu called Leo Martin into his office alone and gave him some instructions.

"Leo, next, the company will build a pillar in each of the three fields of French fashion, wine and retail. There is only one goal in the near future, which is to be the first in France in these three fields!"

Leo Martin was shocked when he saw Xia Yu raising his fingers with a relaxed expression. He had not been in contact with Xia Yu for a long time, so when he suddenly faced Xia Yu's style, he was inevitably overwhelmed.

Xia Yu didn't care about this. He continued: "I know that the funds of the French branch are not very sufficient, so I will allocate the funds to achieve these strategic goals directly into the company. You only need to fully cooperate with me to achieve these goals."

"Any questions?"

Leo Martin was so surprised that he shook his head and said loudly: "No problem!"

The boss is indeed the boss!

He speaks and acts so domineeringly!

It seems that the French branch of Bright Fund under his leadership is about to rise strongly!

We must seize this opportunity firmly and gain as much support from the boss as possible while he is still in France.

Xia Yu nodded with slight satisfaction, then threw a plan on the table and motioned for Leo Martin to pick it up.

"Leo, put this away and take a good look."

When he opened it, Xia Yu ordered: "Here is the plan I have made temporarily. The two most important tasks are to acquire Moët Hennessy and Louis Vuitton."

"You have to form an acquisition team before tomorrow, collect the detailed information of these two companies as quickly as possible, and make a preliminary acquisition plan for me. I will personally check this acquisition."

"In addition, you must also arrange for departments to investigate the market conditions and company conditions in the corresponding fields based on the fields mentioned in the plan. I hope that when I need relevant information, you can provide it as soon as possible."

"Any questions?"

Xia Yu's resolute attitude was unmistakable, and it was also the first thing the boss really did. Of course, Leo Martin agreed unconditionally.

Besides, these things were not difficult last night. The key is to do them well and leave a better impression on the boss.

He looked serious and said without hesitation: "Boss, I promise to complete the task!"

A smile appeared on Xia Yu's stern face, he nodded slightly and said, "Well! Let me see your performance!"

"Hurry up and get busy!"

"Okay, boss, I'm going down first!"

After saying that, Leo Martin slowly exited Xia Yu's office.

Five days flew by...

When Xia Yu came to the company early in the morning, Leo Martin came to his office with a confident smile and steady steps and submitted a task to him.

"Boss, this is all the information you want about Moët Hennessy and Louis Vuitton."

"This is the list of members of the acquisition team and the acquisition plan. Please review it."

Xia Yu glanced at the relatively thick information and realized that it would take at least an hour to read it.

He didn't intend to waste Leo Martin's time.

He smiled at Leo Martin and praised: "The efficiency is good. I'll finish reading it first and then ask you to find it. You can go and do other work first!"

"OK!"

After Leo Martin left, Xia Yu opened the information of the two companies.

The first choice is Moët Hennessy, which is now a large French wine group and ranks third in the French wine market.

After all, in the wine market, there are many categories including champagne, brandy, red wine, ouzo, etc.

The Moet Hennessy Group is the dominant player in two of the areas, namely the champagne market and the brandy market.

This has to mention the previous situation of Moët Hennessy Wine Group.

This group company was formed in 1971 by the merger of Moët & Chandon, the leader in the champagne industry, and Hennessy, the world leader in brandy.

Although the two companies have merged, they mainly share channel business and resources. In fact, the two companies are still allowed to produce their own wines internally, so as to ensure that production will not be chaotic and the quality of the wines can be guaranteed.

As of last year, Moët & Chandon owned a total of 664 hectares of vineyards, and the various champagnes produced accounted for a quarter of France's total exported champagne!

Hennessy Company is not willing to give in too much. Although it directly owns only 585 hectares of vineyards, there are still 25 vineyards that have signed contracts with Hennessy Company to supply all the grapes they produce to it.

In terms of production, Hennessy Company also has 28 distilleries and has extremely strong industrial streamlined production capabilities.

It is precisely because of Hennessy's strategy that its output is very impressive. Last year's financial report showed that Hennessy sold 130 million bottles of Brandy around the world, occupying 100% of the world's cognac market.

Forty-one percent, Hennessy brandy is synonymous with brandy!

Therefore, after the merger of these two giants, they will become even stronger!

In addition, Alain Chevalier, a professional manager who self-recommended to become the general manager of Moët & Chandon Champagne more than ten years ago and promoted the merger of Hennessy Company, has great ambitions and does not want to let Moet Hennessy Wine Group

Being restrained.

Therefore, in 1978, he also led the group company to acquire the perfume distribution business owned by Busac Group, a large textile company with 30,000 employees, and started the sales of perfume brands such as Dior, Labs and ROC.

The two companies were listed on the Paris Stock Exchange before the merger. After the merger, they are also listed companies. Now the company's market value has reached more than 5.85 billion francs, equivalent to nearly 1.3 billion US dollars!

The company's total share capital is 24 million shares, and the price per share at the closing price yesterday was 243.75 francs.

In terms of equity, the distribution structure is what Xia Yu hopes to see.

Thanks to the merger of Moët Hennessy Wine Group, and a series of mergers and acquisitions, the equity is relatively dispersed.

Among them, the Moët & Chandon family is the largest shareholder, holding 21.4% of the shares, the Hennessy family is the second largest shareholder, holding 17.5% of the shares, and the rest are some banks, with a cumulative shareholding of

The shares held by investment institutions reached 36.8%, followed by investment institutions, which reached 15.4%, and the remaining 8.9% were held by small and large retail investors.

Of course, the Moët & Chandon family and the Hennessy family are not fools, and of course they know to guard against being acquired.

Although the total equity ratio held by the two families is only 38.9%, because these two families were the founding families of the original company, they made a series of plans when they were listed. Among them, the Moet family owns 100%.

Of the 29 voting rights, the Hennessy family owns 23% of the voting rights.

The combined voting power of the two companies reaches 52%, so they can control the board of directors.

Then there is the Louis Vuitton Group, which mainly operates handbags, travel supplies, small leather goods, and personalized customization services.

The current Louis Vuitton company is not listed on the market, so its strength is not as strong as that of later generations.

Without the support of huge funds, Louis Vuitton has not been involved in the well-known accessories, shoes, ready-to-wear, watches, high-end jewelry and other businesses of later generations. The number of global stores now is far less than the more than 400 later generations, only 60.

Just four houses.

In terms of equity, due to the development of the past 140 years and the fact that the founder of the Vuitton family was only an apprentice, the Vuitton family’s shareholding ratio in Louis Vuitton is only 41.2%.

Unlike those powerful and established families that can retain 100% of the company's equity.

The current president of Louis Vuitton is Henri Rigamill, the son-in-law of Henri Vuitton, the current patriarch of the Vuitton family.

…

After reading the information of these two companies, Xia Yu looked relaxed and felt quite happy.

Even without looking at the acquisition plan drawn up by Leo Martin and others, Xia Yu had many acquisition methods in mind for this equity situation.

He picked the right acquisition target!

If it were Hermès or Chanel, he would be disappointed.

No wonder later Bernard Arnault, who was called the "Napoleon of the boutique world" by the French, would focus on these two companies, because these two companies are the best to acquire.

After taking a short rest, Xia Yu once again opened the acquisition plan made by Leo Martin and others. After browsing it, he found that the acquisition plan was quite well done.

However, there are still some changes.

The key is that the acquisition team does not know Xia Yu's determination and capital, so the seemingly bold acquisition plan still has some limitations.

In order to lay a foundation in the fashion field as quickly as possible, Xia Yu decided to launch a blitz in France and use this opportunity to build up the Bright Fund and his reputation.

Just do it if you think of it.

Xia Yu made some changes in the acquisition plan.

Then he called Leo Martin and told him to make a new plan immediately.

At three o'clock in the afternoon, Xia Yu convened the entire acquisition team and assigned tasks to everyone based on their responsibilities.
Chapter completed!