Chapter 347 Advertisement Tender Meeting (3)
No wonder these advertisers are so shocked.
You should know that apples are the daily edible fruits known as the king of fruits. Whether in terms of yield or planting area, they are among the best in the world.
As for the consumer group covered by Apple, it is also vast and has no margins.
Except for some poor countries in Africa, no one has eaten it, any country with a little developed will have a large number of apples for sale.
Once this huge and mass-produced [Knight Apple] is promoted, the number of people that can be affected here is not millions or tens of millions of people to count, but it needs to be calculated using the base unit of "billions".
I remember that the island country developed two types of apples, "World One" and "Red Fuji", which radiated to the Apple consumer group of up to 3 billion people.
Even if everyone tastes it, the huge profit is incalculable.
The business opportunities contained here are too great!
The advertisers here are so big that they are a little dry!
However, before such huge benefits, there were still several active advertisers who raised their hands and expressed their doubts in their hearts.
"Did your company's [Knight Apple] pass the inspection of your food institutions in your country?"
"And does this patented technology of [Knight Apple] also belong to your company?"
"How is the yield of this [Knight Apple]? Can it be promoted to grow in large areas?"
The sharp questions that followed made other advertisers present illuminate their eyes.
yes!
This is a brand new type of apple!
Although there are endless business opportunities, if there is no way to promote and go public, or if you cannot obtain hygiene and sales licenses, then the apple cultivation site will be useless no matter how large it is.
Let’s compare the island country’s [World One] and [Red Fuji].
The former is a high-end market with a small audience. Although a single piece can be sold at a sky-high price of more than 200 yuan, there are not many people who have truly known [World One]. The reason is its relatively low production and high selling price.
The output is low and the land is expensive, so it is naturally even more difficult to promote.
As for [Red Fuji], it is different. Once the latter was cultivated, it has been improved for decades. Currently, the output of China alone is as high as more than 40 million tons, accounting for almost 65% of the total global apple production.
In China, even children crawling on the ground wearing open crotch pants can recognize the words [Red Fuji] printed on the packaging box.
Therefore, after hearing these issues that advertisers are more concerned about, even Liu Qian, the speaker of the bidding meeting, could not help but be stunned.
As a CEO, Liu Qian naturally made some preparations in advance for answers to these questions.
However, according to the original bidding process, these questions must be answered after all three new varieties of apples are displayed and then answered in the questioning session.
But unexpectedly, the first [Knight Apple] was taken out, which aroused enthusiastic response from advertisers.
Liu Qian had no choice but to press the remote control in her hand and jump the ppt on the projector to the last few pages.
"Don't worry, the new variety of apples developed by our company has passed the nationwide health license inspection."
"The 63 technical patents contained in [Knight Apple] have been applied simultaneously in 78 countries around the world, and the first round of patent certification has been approved."
"As for the output that everyone is worried about, I don't think everyone here should worry too much."
"Our company has now opened a super-large apple orchard with millions of plantings somewhere in Ruicheng, of which the fruit trees of [Knight Apple] account for 20%.
"It's just that this [Knight Apple] consumes a lot of nutrients. The yield of a single fruit tree is only 5 to 10. The annual output in 2018 is conservatively estimated to be about 1 million to 2 million." Liu Qian said while holding the laser pen in her hand and pointing to the ppt data on the LCD projector.
"What?"
“Single plant yield is so low?”
"The annual output of 1 million pieces is good? Although this quantity is good, in such a large market, how much does this single piece cost to make a profit?" Some advertisers who are good at calculating began to be surprised.
As for some of the vicious eyes inside, they were all kinds of patents displayed in PPT and were aimed at the certification certificate.
However, it would be fine if you didn't aim. Once you glanced clearly, the advertisers present began to be stunned.
"Wait...you see the certification, license shown above...this...is this green organic fruit?"
“hat?”
"This [Knight Apple] has passed the China Green, Organic, Pollution-free Certification?"
"How is this possible?!"
"Doesn't this mean that no fertilizer or pesticide is applied during the cultivation of this apple?"
"Oh my God!"
"It's rising! The value and market of this [Knight Apple] will definitely rise sharply!"
The green organic certification mentioned by advertisers is like a grenade that explodes in the crowd.
You should know that it is almost impossible to bypass the two links of fertilization and pesticides when cultivating a new variety of fruits.
Because we need to avoid pests and nutritional deficiencies during fruit growth.
Take the island country's [World One] for example. If you want to cultivate 2-3 kilograms of monomer big apples without any hormones, fertilizers, pesticides, etc., it is simply a whimsical idea.
This is like inflating a balloon. Without air, how can the balloon be full in shape?
But what about the [Knight Apple] displayed by Liu Qian?
It has actually passed this green, organic, and pollution-free certification!
The information contained here directly made those knowledgeable advertisers look excited.
You should know that the food safety issues in China are extremely serious, and it is extremely difficult to apply for pollution-free certification of fruits and vegetables.
If a food brand can apply for these three certifications, it will ensure that the fruits and vegetables produced by the brand can safely enter consumers' mouths.
Once you obtain the three certifications of green, organic and pollution-free, it will allow many middle- and high-end consumer groups that value food safety to pay out their pockets as soon as possible.
This is definitely good news for a food company!
Even for advertisers who take on such promotion contracts, it is also very good news.
Because once this pollution-free fruit and vegetable is on the market, it will definitely receive very few bad market reviews.
Originally, advertisers are very concerned about their image and face. Once tied to such pollution-free fruits and vegetables, the benefits they get will not only be the amount on the books, but also the recognition of most consumers!
Once this sense of recognition is deeply rooted, even if you take out a piece of shit and put it on your own advertisement, blind consumers will try to buy it.
In this way, how could the advertisers here sit there? They suddenly became like boiling water boiling, and the riots became a whole bunch.
"Mr. Liu!"
"Please be sure to hand over this advertising contract to our Nakagawa Studio. We will definitely...not be right, within two days, we will come up with an advertising planning plan that satisfies your company!"
"Mr. Liu, don't forget that we have the US Os Advertising Alliance! The pollution-free apples produced by your company are the most popular consumer goods in the markets of our Western countries!"
"Mr. Liu, and our four-star advertisement..."
Second update, please help me remember to count~ see how many updates can be made today
Chapter completed!