"What 2 billion?!"

"Mr. Chen, is it all spent on advertising fees?"

"Chairman, the company's current account is only more than 700 million left!"

Chen Hao's seemingly careless words made the conference room burst into pieces.

Not to mention taking out 2 billion in cash at one time, even if you discount all the assets of the entire [First Food] now, it will only be enough to reach 2 billion.

Although Chen Hao has several businesses that claim to be cash cows, for example, [Fresh], a super seafood restaurant with an annual income of hundreds of millions.

However, that is just the number of banquets you have reserved. If you really need to receive the money, it will take time to slowly digest it.

This time, so much money was spent on advertising, and once cash flow was cut off, the entire company would face a bankruptcy crisis!

People who don’t run a business do not know that the company’s expenses, such as staff salary, welfare, meal compensation, car compensation, electricity bills, rent, etc., can list dozens of pages of A4 paper.

In addition to the taxes that must be paid every year, the annual operating cost of [First Food] alone reaches as much as 230 million.

After hearing such a high advertising budget, let alone Yang Wenwen, the marketing department head, even Liu Qian, the ceo, changed her expression.

"Chen Hao, are you crazy?"

"2 billion, where do we get so much cash!"

"Can the company do it?"

"Is the product available yet?"

"So much money has hit the advertising market. How many advertisers are you planning to fatten?!" Liu Qian raised her eyebrows, widened her eyes, and asked in a sharp voice.

The reason why Liu Qian reacted so much was naturally due to the consideration of the company's stable operation.

In addition to being responsible for large and small matters inside and outside the company, the CEO of a large company is extremely sensitive to the financial trends of the financial department.

Because a mature and stable enterprise must be inseparable from sufficient cash reserves.

Once the news of the money on the books spread, let alone the executives who are turbulent, the grassroots employees below will probably not help but have different thoughts.

There are abnormal thoughts in the whole company, so you can set up a bad company and start a chicken company!

"Don't worry, I won't let the company pay this 2 billion advertising fee."

"I won't use the remaining 700 million on the books, so don't worry." Seeing Liu Qian's reaction so much, Chen Hao naturally spoke up and said a few words of comfort.

When the senior leaders here heard that the money was not required to be paid, they secretly breathed a sigh of relief.

However, everyone was filled with strange emotions when they looked at Chen Hao.

You must not underestimate these 2 billion!

You should know that even the naming rights of several prime programs in the Central Video Channel have only bid for 1.2 million yuan.

As for the Spring Festival Gala with the highest viewers in the country, it only took 450 million to buy the most golden advertising period for 30 seconds.

Although it costs 12 million to burn every second, it is also a Spring Festival Gala for 800 million viewers!

This time, 2 billion yuan of advertising fees were taken out. As long as the red-headed banknote is not depreciated too much, it will be enough for the 40-year Spring Festival Gala.

Such a huge cost will probably cause huge waves once it hits the advertising market in China.

Moreover, this horrifying advertising fee was taken out of the private vault of Chairman Chen Hao. How could this not shock the executives of the company here?

You know, after the Spring Festival, Chen Hao remitted as much as 1.7 billion yuan to the account of [First Food] one after another.

It was only April, and it took only two months after the Spring Festival, so I took out another 2 billion yuan?

It's almost 4 billion in total!

Can a company in a county town with an 18th tier like Ruicheng actually take out 4 billion of working capital?

And what's so stupid is a private company that is unknown!

If this news spreads, wouldn’t a listed company on the New Third Board that was worried about financial reports be shocked?

"Take out another 2 billion?"

"Can's family print money at Chen?"

"Where did he get so much money?"

"I won't write a blank check here, brag about it in front of my subordinates, right?" Everyone in the conference room had their own thoughts. No matter how strong his psychological quality was, Liu Qian waited for several minutes before she recovered from this shocking advertising fee.

"Ahem!"

"Mr. Chen, I lost my composure before, I apologize to you."

"If you pay this fee yourself, then our [First Food] will definitely be launched in one shot at this advertising bidding meeting." Liu Qian stood up and bowed to Chen Hao, as apologizing for her excited reaction when she called Chen Hao's name first. Then she changed the topic and returned to the topic.

"But...will these 2 billion be too much?"

"According to market research I have done before, even the four** companies with the largest advertising expenses on A-shares have a total advertising budget of only more than 12 billion yuan per year."

"And these dairy companies have their own promotional channels, and there are rebates for each advertising expense."

"We will spend 2 billion at one time. Although we can spread it across the country, the advertising endurance is definitely not as good as those of these dairy companies." Liu Qian analyzed it for Chen Hao in a bit.

You should know that since Liu Qian became the [First Food] CEO and entered the special industry of food for the first time, she has always been in aligned with several big companies in the same industry.

In the food market in China, of course, the most profitable ones are the familiar "dairy" and "beverage" companies.

Food companies like "Big Bull", "Yili" and "Wagaga" are all cash giants with daily advertising expenses of 40 million yuan.

The advertisement was almost described as overwhelming!

Even if Chen Hao took out 2 billion, it would be enough for these companies to support two months of advertising costs.

Of course, the reason why these "dairy" and "beverage" companies have so much advertising expenses is because of the particularity of their own sales of products.

Have you drunk all the drinks?

There are convenience stores and supermarkets everywhere, a bottle costs a few dollars, and a box is carried home for 50 or 60. Anyone who is a little picky in his mouth will buy a few bottles of iced drinks when he is thirsty to quench his thirst.

As for boxed milk, the sales volume is even more exaggerated!

Under the advertising offensive of many dairy companies, this method of supplementing protein nutrition is tied to "drinking milk".

Although this box of pure milk is only sold for 1.50 yuan or 2 yuan, it can’t stand the amount!

Take one of the "Big Bulls" for example. The annual sales of boxed milk is as high as 10 billion boxes. Even if it is distributed to 1.3 billion Chinese people, each person can still share a few boxes.

It can be said that it has achieved the ultimate goal of small profits but quick turnover!

Of course, it is precisely because of such huge sales that there is sufficient cash to support nearly 40 million in advertising expenses per day.

In contrast, Chen Hao, who had not been invented for a long time, naturally pales in terms of revenue and expenditure capabilities.
Chapter completed!