"Let's talk about it, what happened this time? We can't figure it out ourselves, how can we explain it to the media and the audience?"

Just when Krystal began to face his college entrance examination journey, Kim Jong-ming had already returned to the company because he still needed to conduct a helpless crisis public relations.

"We really don't have malicious fraud." After hearing the question, Li Jae-bin, who was sitting beside him, immediately stood up to defend himself. "Absolutely no..."

"Don't be excited, just sit down and say it." Jin Zhongming waved his hand, which meant to slow down the other party's emotions.

Sure enough, after seeing Kim Jong-ming's attitude, Lee Jae-bin, the head of CJ Films, who was sitting in his office, and Lee Byung-hun, the starring actor of "The Two-Faced King", breathed a sigh of relief.

It sounds like this.

Speaking of which, just a few days ago, the annual Big Bell Awards changed its date again (anyway, no one except the organizing committee itself could understand the reason), and finally arrived as scheduled. In the few days after the awards were settled, the so-called controversy almost inevitably appeared. However, this time, the focus of the controversy was not that some movie made a big unpopular movie, but that one of the popular movies made a big hit... Well, specifically, "The Two-Faced King" produced by CJ won many awards, and then it was so many that it made peers look at each other, the media sneer, and the audience ridicule!

It sounds hard to understand, right? Since it is a popular movie, isn’t it natural to win more awards? But the question is... wouldn’t it be a bit embarrassing if you win 15 of 24 awards for a movie?

You should know that the record of winning the Da Zhong Awards in previous single movies was only 10, and the record breaking is ridiculously broken. Even if you analyze it carefully, you will find that among the so-called 24 awards in China, there are also awards such as the Best Short Film, the Special Jury Award, the Merit Award, the Contribution Award (this time is Zhang Yimou), etc.... Destined to be unfavorable to the movie starring Lee Byung-hun, "Double-Face King". If you add the three Best Newcomer Awards that are not very much related, then just say it directly. "Double-Face King" actually missed the Best Actress and the Best Supporting Actress in this Da Zhong Award!

Among them, the former gave the heroine Zhao Min-soo, who won the Golden Lion Award at the Venice Film Festival, and the latter gave the supporting actress Kim Hae-soo, the most popular commercial film "The Thieves Alliance", this year. The heroine Han Hyo-joo, in "The Double-Faced King", is not enough to fight the two... Fortunately, they are not qualified to fight the arm, otherwise something big will happen!

As for why this happens? According to Li Zaibin, since the movie was initially launched to temporarily wrestle with Shobo's "Rogue of Thieves". Therefore, it uses a well-conventional historical costume script, and then invests heavily and adds a top-level lineup, and cooperates with CJ's own film industry, it appears as a strong image that will never fail. In fact, after its release, "Double-Faced King" immediately formed a trend and movie viewing craze that is not inferior to "Rogue of Thieves".

However, the key problem is that the power of "The Thieves League" breaking the Korean box office record is too terrible, and "The Two-Faced King" has not even been offline yet, so it still seems guilty to face the other party. Therefore, when the Big Bell Awards arrive, CJ will inevitably use more energy in the awards. On the one hand, it is hoped to create some popularity through the awards, so that the movie box office will rise to a higher level, and on the other hand, it is also to prevent the box office from not being able to compete for the other party in the end, so that it will be too much to be suppressed by the other party, so it will save the other party from being too overwhelmed and not being good-looking in terms of face.

After listening to the explanation, a trace of surprise appeared on Jin Zhongming's face.

By the way, he had been busy filming and traveling to Busan before, and then he was worried about other things, so he was really confused before this incident broke out. He only knew that Li Zaibin started a movie to compete with "The League of Thieves", and he really didn't understand anything else. In fact, when he asked him to predict what big clock awards he had just finished filming in "Healingamp" to predict, he really didn't know, not to avoid suspicion.

However, after listening to the other party's explanation, Kim Jong-ming instinctively thought that this was a big mess that Li Zai-bin was eager to show his ability in front of him, and then used some excessive force.

"But I really didn't do anything too much." Perhaps I could see some meaning from the other party's expression, and Li Zaibin looked helpless. "I'm just afraid that "The Thieves Alliance" will also be the one that tops "The Double-Face King" in the awards, and it won't be good at that time. But the PR efforts are really not too much, but they are just a little stronger than usual, and all the PR methods are not beyond the limit..."

"Then why did this result come true?" Jin Zhongming was still a little unbelievable. "What did you do? Let's say it out one by one..."

What can I do? In front of Kim Jong-ming, Lee Jae-bin told his PR methods in a simplified manner... To put it bluntly, the Korean Big Bell Awards were basically imitated by Oscars, and the PR methods were generally imitated, and they were nothing more than white PR and black PR.

The so-called public relations can be used to spend money to the media and let them brag; it can also be used to promote and create momentum to attract popularity; it can also use some small means to give small gifts to the people of the organizing committee in different ways, but because this means are public, it is generally not a very valuable thing.

As for black public relations, it is a bit of a trick. You can give money to the top figures of the organizing committee directly; you can use point-to-point money to bribe them; you can also bribe the media directly attack and discredit your opponent; the most shameless thing is actually to engage in personal attacks, such as directly breaking up the sex scandal of the director of the opposite movie, or simply posing personal threats to the other party's leading actor... These methods are even more mysterious than movies, but they really do exist.

"I swear I didn't use any black public relations methods!" Li Zaibin had nothing to say in the end. "All methods can be put outside..."

"Actually, I think Director Lee's explanation is credible." The new actor Lee Byung-hun also spoke with a bitter look at this time. "Zhong Ming, you can tell that the Big Bell Award is not Qinglong and Baixiang. If Baixiang and Qinglong had a dozen people, if they wanted to bribe the black box operation, there would be a clear way to go. However, there were too many juries at the Big Bell Award. The entire Korean Filmmakers Association has so many committees under its jurisdiction, and senior film media, film major professors from major universities, and even dozens of ordinary audiences participated in the selection... If it was a point-to-point black box, now the pressure outside was so great, it might have already exploded!"

"I understand this principle, but the problem is... it doesn't make sense!" Jin Zhongming spread his hands with confusion. "Since there are so many judges and they don't pay one by one, how could they almost make a fortune?"

"Actually, I heard some rumors." Lee Byung-hun continued to speak with a little difficulty. He was also frustrated by the actor. After the incident came out, he was a person who was at the forefront and suffered a lot of unrestrained disasters. It is said that after the ceremony, many seniors left without congratulating him, which made him embarrassed.

"Let me tell me." Jin Zhongming, confused, raised his hand casually.

"It is said that the group of people on the trial committee seem to have a tendency towards "Double-Faced King"." Lee Byung-hun replied with a strange expression. "I have a senior who has a good relationship in the review committee. He told me before that the atmosphere of "Double-Faced King" in the review committee is very good, especially those in the education industry and media people. It is said that those people and your film insurance foundation management have a high degree of overlap, so I want to take the opportunity to express it to you..."

"This makes sense." Li Zaibin couldn't wait to agree as if he had caught something.

Jin Zhongming was stunned for a moment, but had to admit that this was quite reasonable.

However, after thinking for a while, he still shook his head: "It's still wrong... because that would only ensure that "Double-Faced King" would win a bigger prize, but it would not ensure that other movies would only win two awards, especially "Rogue of Thieves"... This movie cannot only get one supporting actress in any case."

"That's true." Not to mention that Lee Byung-hun kept silent, even Lee Jae-bin agreed with this statement. In fact, just look at it from showbo from a different perspective. They can ignore the number of awards CJ won, but how could they be convinced by "The Thieves Alliance" in this way? Is there so many judges who like this movie?

More importantly, the media and audiences will also think from this perspective... Are there so many judges for your Big Bell Awards? If so, how can "The Two-Face King" not be ignored for the time being? How did "The Thieves League" almost get shaved as a record-breaking movie at the box office?

"So... the key now is that no matter what the real situation is, the media and the audience will think that we used black tricks in private...attacking." Kim Jong-ming concluded speechlessly. "And we talked for a long time, the final inference is not that the "Rogue League" should not be like this..."

"But I really didn't do black public relations!" Li Zaibin no longer knew what to say.

"I didn't say you." Kim Jong-ming raised his hand to stop the other party, and then greeted Su Xiaoya next to him. "Prepare to ask Senior Jun Ji-hyun to come, and President Yoo Zhen-hoon of Shobo, I will call Director Choi Dong-hoon to come soon, and... Senior Lee Jung-jae, who is filming our CJ drama, also invite him to come, and say I have something to discuss with them..."

It was okay before, but when he heard the three words "Li Zhengzai", Li Jae-bin was stunned and woke up... He vaguely understood that this matter was probably a coincidence caused by multiple events colliding together.

Of course, the final result was counterproductive.
Chapter completed!