Chapter 997
The subsidies for mobile phones exceeded 70 billion last year, and this year's subsidies should be higher. Now most of this huge amount of funds will be spent on the Phoenix system. Zhang Ran believes that as long as he spends two consecutive years, the Phoenix system will definitely replace Android's position in China.
In the overseas market, more than 30 large telecom operators around the world support Phoenix System and also have high subsidies for Motorola and Plam mobile phones under Century Peak, but these two brands of mobile phones are still not very popular in the overseas market. At first, Century Peak thought it was simply because of the system. Since Google did not support Phoenix System and did not launch an app for Phoenix System, Google's things cannot be used in Phoenix System, so users are unwilling to choose a phone equipped with Phoenix System.
However, after investigation, Motorola found that this was not the case. In addition to Google's lack of support for Phoenix system and few apps, it is very important that the clerks in the mobile phone store do not recommend Motorola and Plam phones at all. Some customers even come to the mobile phone store to buy Motorola or Plam phones. Instead, they will dissuade customers and ask customers to buy other brands of mobile phones.
Because Motorola mobile phones are high and Plam's mobile phones are profitable, the clerks get very few commissions. Selling a Motorola seller earns 400, shopping guides get 40, selling a Plam seller earns 150, shopping guides get 15 yuan; while selling a Samsung mobile phone worth 4,000 yuan, selling a Samsung mobile phone worth 800, shopping guides get 800 yuan; selling a Samsung mobile phone worth 2,000 yuan, selling a seller earns 300, shopping guides get 30. In this case, shopping guides are definitely happy to recommend mobile phones from other brands.
According to Motorola's survey data, among the users who purchased mobile phones, 59% followed the advice of the shopping guide and chose the mobile phone recommended by the shopping guide.
After understanding this, Century Peak launched a "50 million subsidy plan", which plans to subsidize more than 50 million mobile phones in overseas markets. For every plam mobile phone sold, 300 will be returned to the seller, and for every Motorola mobile phone sold, 600 will be returned to the seller.
The subsidy amount of the entire subsidy program will exceed US$4 billion, which is very expensive. Generally, companies cannot afford this money, but Century Peak can afford it. Now Century Peak valuation has exceeded 150 billion, and its debt has been greatly reduced. And a few months ago, Hastings sold Motorola's set-top box business, selling it for 2.3 billion, and has enough funds to burn it.
In Zhang Ran's view, it is very necessary to burn this money. As long as you can get more than 20% of the market share globally and build an ecosystem, not to mention 4 billion US dollars, even 40 billion is worth it.
While the three major domestic telecom operators increased the subsidy ratio to Phoenix system, subsidy actions for Motorola and Plam in overseas markets have also begun, and the effect is very obvious.
A young man told the shopping guide at a mobile phone store in New York: "Show me this Samsung note3!"
"This is Samsung note3, you can get it!" The shopping guide took out the prototype and handed it to the young man, and then said as if nothing had happened. "Samsung note3 is a good phone with top-level configuration, excellent performance, and is equipped with a USB 3.0 interface, which has faster transmission speed. But I think you can also try this Motorola Flyer. This phone is configured the same as the Note3 and the price is similar. However, the flyer uses a metal body, while Samsung uses a still plastic shell."
Speaking of this, the shopping guide glanced at the young man and asked, "Are you a Netflix user?"
The young man replied: "Yes, I've been using Netflix for several years!"
The shopping guide laughed when he heard this: "You are a Netflix user, you should know that watching movies on Netflix will have higher clarity than other websites because they have the best graphics technology in the world. This technology is also used on Motorola mobile phones. Motorola Flyer and Samsung Note3 have both 5.7-inch screens, and the resolution is 1028, but Motorola's picture is obviously better. In addition, if you buy a Motorola mobile phone, you will get a 6-month Netflix membership!"
The young man was a little moved, but hesitated: "It sounds good, but Motorola uses the Phoenix system. Google has not launched applications for the Phoenix system, and there are few other applications, so it will be inconvenient to use."
Motorola is top-notch in terms of configuration, design, and performance. If it is an Android phone, it will definitely not be less popular than Note3, and it will not respond as mediocrely. However, in the past two months, the fact that the Android system has been kept implanted with the NSA code has been exposed, the number of people coming to buy Motorola has begun to increase, and the Prism Plan has also become the killer weapon for shopping guides to recommend Motorola.
The shopping guide did not defend himself and said with a smile: "There are indeed fewer applications, but now the number of users of Phoenix system is gradually increasing. Many websites that did not support Phoenix system, and the game has recently launched Phoenix version apps. Although the Phoenix system has fewer applications, it is safer! Haven't you heard Snowden say? NSA employees will get a large number of nude photos when searching for personal data. If they feel interested, they will pass nude photos between office employees. Hey, Bill, you see this twisted breasts are good! Tom, look, this girl is so sexy! Do you want your girlfriend's nude photos to be passed by a group of men?"
The young man often passes nude photos with his girlfriend. When he thinks of a group of men pointing at his girlfriend's nude photos, his head shaking like a rattle: "Never! Show me the Motorola phone!"
The smile on the shopping guide's face became brighter and brighter: "Okay, please wait!"
In a mobile phone store in Paris, the shopping guide was talking nonstop to recommend Motorola mobile phones to a girl.
The girl hesitated: "Motorola's system is not easy to use. Without Google apps, without Google maps, you cannot use offline maps. I am a road tycoon, and it will be inconvenient without a map."
The shopping guide immediately said: "Just last week, fly completed the acquisition of Nokia here map. Here map is no worse than Google maps and supports offline maps. Here map has launched an app for the Phoenix system. You don't need to worry about map problems at all."
On a mobile phone in New Delhi, India, a shopping guide was joking the plam phone in his hand, blowing the plam into a punch Apple, and stepping on Samsung's magic machine. The shopping guide clicked on Netflix India page and clicked on an Almihan movie, saying: "You can watch movies online for free by buying a plam phone. Aamir Khan and Shah Rukh Khan have all the movies, and you can dance with them!"
Before he finished speaking, Aamir Khan in the phone jumped up. The shopping guide pointed the phone at the customer: "Let's jump up too! Come and jump up!" After that, he danced to the music.
When the customer saw the shopping guide jumping, he also danced with him, and then the entire mobile phone store started dancing.
As for buying a mobile phone, let’s finish jumping first!
Zhang Ran is in a very good mood recently. He just reads the news every day and talks with his wife and children. It is very relaxed. His career is also very smooth, and the global sales of Motorola and Plam are rising rapidly. At the same time, Zhang Ran is a little nervous because Zhang Jingchu's due date is getting closer.
On that day, Zhang Ran received a call from Urshan, saying that he and Liu Cixin wanted to visit him and asked if they would disturb Zhang Ran. When Zhang Ran heard that Urshan and Liu Cixin wanted to come, he knew that it must be the sequel to "Full Band Blockage Interference" of "Full Band Blockage Interference", he asked them to come.
Not long after, Liu Cixin and Urshan arrived. Seeing that Zhang Jingchu was also there, Urshan and Liu Cixin quickly asked her and asked her how the situation was. Zhang Ran waved to call the servant and poured tea for Urshan and the others.
Zhang Ran asked directly without bending around the bush: "You two must be in trouble when you are preparing for the movie. Tell me what's going on!"
Urshan smiled at Liu Cixin, and then said helplessly: "We encountered trouble with casting, mainly the roles of Zhuang Yu and Lin Yun. We interviewed thousands of people, and basically screened all the domestic actors, but we couldn't find a suitable actor!"
Since the release of "The Future Apocalypse" last summer to the present, the preparations for "Full-band Blocking Interference" have been in full swing. The script of "Full-band Blocking Interference" has been revised for more than half a year and has been revised for several drafts. In May, Zhang Ran made a decision and said it was OK, and the subsequent work began to be promoted, mainly casting.
The movie "Full-band Blocking Interference" has some changes compared to the novel, but the changes are not big, and the line of the division commander is mainly enriched. The novel mainly consists of three lines: Zhuang Yu, Lin Yun, and the No. 10 Commander, which only appears during the blocking battle in Langfang; and in the movie, Zhuang Yu and the Division Commander are the most important lines. The line of the division commander mainly talks about the impact of artificial intelligence on the army; Zhuang Yu's line talks about ideals, and the line of the division commander talks about reality.
Two years ago, Zhang Ran talked with Cheng Long that he hoped that Cheng Long would play the No. 10 Leader. "Full Band Blocking" is too expensive, and it is a Chinese film. It is difficult to sell in the overseas market and requires a superstar to support the show. Now the only Chinese star who can be considered a superstar overseas is Cheng Long, so Zhang Ran hopes that he can play. However, after the script of "Full Band Blocking Interference", everyone unanimously believed that Cheng Long is more suitable for the role of the teacher. Therefore, the role of the teacher was replaced by Cheng Long, and the number 10 Leader was replaced by Li Xuejian.
The two characters Zhuang Yu and Lin Yun must be played by young actors, so Urshan took the crew to start a secret casting work. I thought it would be done soon, but I didn't expect that after nearly five months of hard work, the actors could not settle down.
Zhang Ran asked, "What's going on?"
Urshan explained: "We interviewed many actors. It can be said that we have basically interviewed young actors in China. Many of them have good image and temperament, and their acting skills are also good. But when they were asked to change into costumes, they said that Zhuang Yu and Lin Yun's lines were not good. They always felt that they were wrong. They were not the characters we wanted, and they always felt that something was missing. This is not a problem of acting skills. For example, Huang Kai and others have very good acting skills, but they give people the feeling that it was wrong. After the discussion of the director group, we thought it was not a problem of acting skills, but something was always missing in his eyes."
When Zhang Ran heard this, he immediately understood: "Faith!"
"It's still Teacher Zhang's goodness, you can see the problem at a glance!" Urshan flattered Zhang Ran and continued, "It's faith! We have been struggling for a long time before we understand this problem. One day, I asked an actor, do you believe in the role you play? Do you believe in this type of people in the world, and they will give everything for their beliefs or even their lives? The actor said I believe it. But I knew he was lying. At this time, I realized that what the interviewer lacked is faith. Zhuang Yu and Lin Yun are idealists, the kind of person who will do anything to include their own lives for their ideals. You can't act without ideals or beliefs in your heart!"
Zhang Ran nodded and said, "That's true, some things cannot be performed!"
Urshan sighed and said, "The society is very irritable now. There are almost no young actors with ideals and beliefs. Don't watch many actors keep their ideals and beliefs on their lips, but they are just talking about it. What they think in their hearts is how to become famous and make money. These two roles are really too difficult to choose!" At this point, Urshan glanced at Liu Cixin and said, "When we were at a loss, Liu said to me, why don't you let you and your master's wife try it! I thought, yes, why did I forget this! You and your master's wife are the most suitable candidates!"
Chapter completed!